Safe Kids

Branding Journey June 20 2013

We have . . .

and . . .

Asia Pacific

Beijing Hong Kong Melbourne Shanghai Singapore Tokyo

Europe

Hamburg London Madrid Milan Moscow Paris Rome

Latin America

Buenos Aires Caracas Mexico City São Paulo Santiago de Chile

Middle East

Abu Dhabi Dubai

North America New York

That offer . . .

Insights & Innovation Brand Architecture Research Brand Strategy Alignment Brand Management Measurement

Logo Visual Identity Visual Systems Guidelines Touchpoint Prioritization Touchpoint Design

Literature & Communications Experience Design Corporate interiors Interactive Packaging Signage and Way-finding Events Social Media

Insights & Innovation Brand Architecture Research Brand Strategy Alignment Brand Management Measurement

Logo Visual Identity Visual Systems Guidelines Touchpoint Prioritization Touchpoint Design

Literature & Communications Experience Design Corporate interiors Interactive Packaging Signage and Way-finding Events Social Media

To create a more positive future through brands.

Build a strong emotional connection.

Have a compelling vision for the future.

Create engaging experiences at every touchpoint.

Re-define the category.

Make peoples lives better.

Deliver sustainable business value.

Future brands that . . .

8

You create a positive future through keeping kids safe!

and you

An amazing and rewarding opportunity for FutureBrand

Safe Kids imagines a world where every child grows up injury free. Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical resources to protect kids from unintentional injuries, the number one cause of death to children in the United States.

With a clear directive and brief

Project Summary

Create a new logo for Safe Kids Worldwide. Project Objective

To increase awareness of Safe Kids Worldwide and to freshen the organization’s image.

That provided multiple platforms

Edited down to five main conceptual visual directions

Children’s Advocate Crash Proof Safe Guard Clear Zone Emotional Security

Capture the spirit and emotional result of safety

Emotional Security

Capture the spirit and emotional result of safety

A smile . . .

that works as the “D” letterform

and integrates and provides visual cues to audience and mission

kids

parents

educators

audience

learn

protect

inform

mission

corporate fire sports medication Carbon monoxide playground poison

injury home cuts sleep pedestrian bicycle falls

Button / battery car water furniture tipovers tv tipovers love star

corporate fire sports medication carbon monoxide playground poison

injury home cuts sleep pedestrian bicycle falls

Button / battery car water furniture tipovers tv tipovers love star

And can inspire elements

For a new visual system

Ultimate flexibility

Striking optimistic graphics

The importance of consistent brand expression

A case in point

Thank You!

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