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Sådan får du et "ja" - permission marketing i praksis 4. september 2014 - Jan køhler,...
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Transcript of Sådan får du et "ja" - permission marketing i praksis 4. september 2014 - Jan køhler,...
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© 2013 // Slide 1
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GOD FORMIDDAG!
© 2013 // Slide 2
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© 2013 // Slide 3
1. Hvilken udvikling vi kan forvente mht. permission i de forskellige medier og kontaktpunkter
2. Hvordan der skabes en værdifuld segmentering ifm. permission
3. Om et par cases som har skabt titusindevis permissions
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UDVIKLINGEN
© 2013 // Slide 4
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© 2013 // Slide 5
Næsten 80% af alle under 16 år er i deres e-‐mail
indbakke mindre end en gang om ugen…
E-‐mail evolution
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Onlookers
Passion
Supporters
Participants
Commentators
© 2013 // Slide 6
Planning for passion to show up differently for different people in
different media.
PASSION PYRAMID
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EKSEMPLER PÅ NYE PERMISSIONS
© 2013 // Slide 7
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© 2013 // Slide 8
In 2014 mobile commerce will Increase by 1000 percent
to more than 150 billion USD
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© 2013 // Slide 9
Making the customers create and share data is any company’s
big challenge.
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© 2013 // Slide 10
New interfaces make new sources of data possible.
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SEGMENTERINGEN
© 2013 // Slide 11
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R4
R3 R2
R1
Continously improving the customers readiness or disposition towards the
communication…
© 2013 // Slide 12
Measuring the maturity for the development in the relation and the
further communication.
READINESS
Readiness IV
”Not in the market”
Readiness I
”Please contact me”
Readiness II
”I am interested”
Readiness III
”I want to know more”
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CASE
© 2013 // Slide 13
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© 2013 // Slide 14
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© 2013 // Slide 24
Ja Jaaah Yes!
Nja
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© 2013 // Slide 25
Ja Jaaah Yes!
Nja