Saad Ansari Project
144
SUMMER TRANING REPORT ON SALES AND PROMOTION OF TATA VENTURE AT S R M TATA MOTORS Submitted for Partial Fulfillment of the Degree of Award of Master Of Business administration of GBTU M.B.A- III Semi Ro1l No –1112370011 (2011-2012) Roll.no.1112370011Saroj Institute of Technology & Management 1 GUIDENCE BY PALLAVI GOEL (Lecturer) SUBMITTED BY MOHAMMAD SAAD
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tata moters project report
Transcript of Saad Ansari Project
SUMMER TRANING REPORTON
SALES AND PROMOTION OF TATAVENTURE
ATS R M TATA MOTORS
Submitted for Partial Fulfillment of the Degree of Award of Master Of Business administration of GBTU
M.B.A- III SemiRo1l No –1112370011
(2011-2012)
SAROJ INSTITUTE OF TECHNOLOGY AND
Roll.no.1112370011 Saroj Institute of Technology & Management 1
GUIDENCE BY PALLAVI GOEL(Lecturer)
SUBMITTED BY MOHAMMAD SAAD
MANAGEMENT LUCKNOW
Roll.no.1112370011 Saroj Institute of Technology & Management 2
College certificate
Roll.no.1112370011 Saroj Institute of Technology & Management 3
D E C L A R A T I O N
The summer project on “SALES ANALYSIS OF TATA VENTURE- BADE
DILWALA” is the original work done by me.
This project is the property of the institute and the use of this report without
prior permission of the institute will be considered illegal and actionable.
Date:-
Mohammad Saad Ansari
Roll.no.1112370011 Saroj Institute of Technology & Management 4
A C K N O W L E D G E M E N T
It is a great pleasure to have this opportunity for the preparation of this project.
I have highly obliged by management department of Saroj Institute of
Technology & Management for giving the opportunity of this dissertation.
I am heartly grateful Mrs. Shilpi Adhikari (HOD) and Mrs. Pallavi Goel. He has
always been an invaluable source of inspiration, hard work, sincerity and
dedication.
I wish to acknowledge my thanks to Mr. Piyush Agarwal (C.O.O), Mr. Y.N Shukla
(G.M.), & thanks to our guide Mr. Shaseem sharma (team leader) for Co-operation
and efforts in the preparation of this project.
Last but not least, I am also very much thankful to my parents for their continuous
encouragement and moral support during this project and other people who helped
in preparing this project knowingly and unknowingly.
Date:- Mohammad Saad Ansari
Place:- SRM MOTORS Pvt. Ltd.
Roll.no.1112370011 Saroj Institute of Technology & Management 5
{Lucknow}
P R E F A C E
The MBA programmed is well-structured and integrated course of business
studies. The main objective of practical training at this level to develop skill in
student by supplement to the theoretical study of business management in general .
Industrial training helps to gain real life knowledge about the industrial environment
and business practices. This programmed provides student with a fundamental
knowledge of business and organizational functions and activities , as well as an
exposure to strategic thinking of management .
Summer Training is an integral part that each and every student has to undergo
the training for 6 week in a company and then prepare a project report on the same
after the completion of training.
The Summer Training has given a chance to try and apply the academic knowledge
into the Business Environment and gain insight of Corporate Culture.
During the whole training session I got a great experience and came to know about
the management practices in real that how it differs from those of theoretical
knowledge and practically in real life. Besides, this one needs to have practical
Roll.no.1112370011 Saroj Institute of Technology & Management 6
knowledge, which would help an individual in his / her carrier activities and it is true
that “Experience is the best teacher”
OBJECTIVE OF STUDY
The main objective of my research report study as follows:-
To promote and to make awareness about TATA VENTURE among customer.
To prepare questionnaire and data sheet of customers detailed information .
To analyze customer view .
To understand the requirements.
Providing correct information and making understand about the product .
Roll.no.1112370011 Saroj Institute of Technology & Management 7
IMPORTANCE OF STUDY
This project is very fruitful for TATA MOTORS to understand the picture of TATA
VENTURE.
This project is very useful for researcher of automobile industry.
This project shows market condition of automobile industry.
This project shows the total sale of different automobile industry from Jan – July
2012.
This project also contain detailed information of customer view point .
Roll.no.1112370011 Saroj Institute of Technology & Management 8
TABEL OF CONTENTTitle Page No.
COVERPAGE……………………………………………. 1
COMPANY CERTIFICATE……………………………. 2COLLAGE CERTIFICATE……………………………. 3
DECLARATION………………………………………… 4
ACKNOWLEDGEMENT………………………………. 5
PREFACE………………………………………………… 6
OBJECTIVE…………………………………………….. 7-8
TABLE OF CONTANT………………………………… 9-10
COMPANY PROFILE…………………………………. 11-92RESEARCH METHODOLOGY……………………… 93-97
QUESTIONAIRE……………………………………… 98-100
DATA ANALYSIS…………………………………….. 101-106
LIMITATION…………………………………………… 107
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CONCLUSION ………………………………………… 108
RECOMONDATION………………………………….. 109
FINDING……………………………………………….. 110
SUGGESTION…………………………………………. 111
BIBLIOGRAPHY……………………………………… 112
ANNEXTURE…………………………………………... 113
1
Roll.no.1112370011 Saroj Institute of Technology & Management 10
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BRIEF HISTORY OF TATA GROUP
Tata Group is one of India's largest and most respected business groups. Tata
Group's name is synonymous with India's industrialization. The Group gave India
her first steel plant, hydro-electric plant, inorganic chemistry plant and created a
reservoir of scientific and technological manpower for the country. Its Trusts Tata
Group Tata Group is one of India's largest and most respected business groups.
Tata Group's name is synonymous with India's industrialization.
The Group gave India her first steel plant, hydro-electric plant, inorganic chemistry
plant and created a reservoir of scientific and technological manpower for the
country. Its Trusts have instituted the Tata Institute of Social Sciences in 1936;
India's first cancer hospital, the Tata Memorial in 1941, and in 1945, the Tata
Institute of Fundamental Research, which became the cradle of India's Atomic
energy program. Today, Tata Group comprises 96 operating companies in seven
business sectors: information systems and communications; engineering;
materials; services; energy; consumer products; and chemicals. The Group has
operations in more than 54 countries across six continents, and its companies
export products and services to 120 nations.
Roll.no.1112370011 Saroj Institute of Technology & Management 13
Jamsetji Nusserwanji Tata laid the foundations of Tata Group when he started a
private trading firm in 1868. In 1874, he set up the Central India Spinning Weaving
and Manufacturing Company Limited and thus marked the Group's entry into
textiles. In 1887, Jamsetji Tata formed a partnership firm, Tata & Sons, with his
elder son Sir Dorabji Tata and his cousin Ratanji Dadabhoy Tata. His younger son
Sir Ratan Tata joined the firm in 1896. In 1902, the Indian Hotels Company was
incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel,
which opened in 1903. The Tata Iron and Steel Company (now known as Tata
Steel) was established to set up India's first iron and steel plant in Jamshedpur.
The plant started production in 1912. In 1910, Tata Hydro-Electric Power Supply
Company, (now Tata Power) was set up. In 1917, Tata Oil Mills Company was
established to make soaps, , detergents and cooking oils. In 1932, Tatas entered
aviation sector with the establishment of Tata Airlines.
In 1939, Tata Chemicals, presently, the largest producer of soda ash in India,
was established. In 1945, Tata Engineering and Locomotive Company (renamed
Tata Motors in 2003) was established to manufacture locomotive and engineering
Roll.no.1112370011 Saroj Institute of Technology & Management 14
products. In 1954, India's major marketing, engineering and manufacturing
organization, Voltas, was established. In 1962, Tata Finlay (now Tata Tea), one of
the largest tea producers, was established. In 1968, Tata Consultancy Services
(TCS), India's first software services company, was established as a division of
Tata Sons. In 1970, Tata McGraw-Hill Publishing Company was created to publish
educational and technical books. In 1984, Titan Industries, a joint venture between
the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO),
was set up to manufacture watches. In 1996, Tata Teleservices (TTSL) was
established to lead the Group's foray into the telecom sector. In 1998, Tata Indica,
India's first indigenously designed and manufactured car, was launched by Tata
Motors. In 2000, Tata Tea acquired the Tetley Group, UK. This was the first major
acquisition of an international brand by an Indian business group. In 2001, Tata
entered into insurance business in joint venture with Tata AIG. In 2007, Tata Steel
acquired Corus the fifth largest steel company in the world.
The two Promoter companies of Tata Group are: Tata Sons and Tata
Industries. Tata Sons is the promoter of all key companies of the Tata Group and
holds the bulk of shareholding in these companies. Tata Sons is the owner of the
Tata name and the Tata trademark, which are registered in India and several other
countries. Tata Industries was set up by Tata Sons in 1945 as a managing agency
for businesses it promoted. Tata Industries' mandate was recast, in the early
Roll.no.1112370011 Saroj Institute of Technology & Management 15
1980s, to promote the Group's entry into new and high-tech areas.
The rest of the Tata companies spread over seven sectors in
which Tata Group operates are:
1. Engineering
Automotive:
Tata Auto Comp Systems.
Subsidiaries / associates / joint ventures: Automotive Composite Systems
International, Automotive Stampings and Assemblies, Knorr Bremse Systems for
Commercial Vehicles, TACO Engineering, TACO Faurecia Design Centre, TACO
Hendrickson Suspension Systems, TACO Interiors and Plastics Division,
TacoKunststofftechnik, TACO MobiApps Telematics, TACO Supply Chain
Management, TACO Tooling, TACO Visteon Engineering Center, Tata Ficosa
Automotive Systems, Tata Johnson Controls Automotive, Tata Toyo Radiator, Tata
Yazaki AutoComp, TC Springs, Technical Stampings Automotive .
Tata Motors
Subsidiaries / associates / joint ventures: Concorde Motors, HV Axels, HV
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Transmissions, Nita Company, TAL Manufacturing Solutions, Tata Cummins, Tata
Daewoo Commercial Vehicles Company, Tata.
Engineering Services, Tata Precision Industries, Tata Technologies, Telco
Construction Equipment Company.
Engineering Services
Tata Projects
TCE Consulting Engineers .
Voltas
Engineering Products
TAL Manufacturing Solutions
Telco Construction Equipment Company
2. Metals
Tata Steel
Subsidiaries / associates / joint ventures: Hooghly Met Coke and Power Company,
Jamshedpur Injection Powder (Jamipol), Lanka Special Steel, mjunction services,
NatSteel, Sila Eastern Company, Tata Metaliks, Tata Pigments, Tata Ryerson,
Tata Sponge Iron, Tata Refractories, Tayo Rolls, The Indian Steel and Wire
Products, The Tinplate Company of India, TM International Logistics, Wires
Division.
3.Energy
(a) Power
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Tata BP Solar India
Tata Power
Subsidiaries / associates / joint ventures: Tata Ceramics, Tata Power Trading,
North Delhi Power Limited
(b) Oil & Gas
Tata Petrodyne
4. Chemicals
Rallis India
Tata Chemicals
Tata Pigments
5. Hotels and Realty
Indian Hotels (Taj group)
Subsidiaries / associates / joint ventures: Taj Air , Roots Corporation (Ginger
Hotels)
THDC
Financial Services
Tata AIG General Insurance
Tata AIG Life Insurance
Tata Asset Management
Tata Financial Services
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Tata Investment Corporation
Other Services
Tata Quality Management Services
Tata Services
Tata Strategic Management Group
6. Consumer Products
Infiniti Retail
Tata Tea
Subsidiaries / associates / joint ventures: Tetley Group, Tata Coffee, Tata Tetley,
Tata Tea Inc
Tata Ceramics
Tata McGraw Hill Publishing Company
Titan Industries
Trent
7.Information Systems
Nelito Systems
Tata Consultancy Services
Subsidiaries / associates / joint ventures: APONLINE, Airline Financial Support
Services, Aviation Software Development Consultancy, CMC, CMC Americas Inc,
Roll.no.1112370011 Saroj Institute of Technology & Management 19
Conscripti, HOTV, Tata America International Corporation, WTI Advanced
Technology
Tata Elxsi
SerWizSol
Tata Interactive Systems
Tata Technologies
Communications
Tata Sky
Tata Teleservices
Subsidiaries / associates / joint ventures: Tata Teleservices (Maharashtra), Tata
Internet Services
VSNL
Tatanet
Industrial Automation
Nelco
Subsidiaries / associates / joint ventures: Tatanet
Roll.no.1112370011 Saroj Institute of Technology & Management 20
ABOUT TATA MOTORS
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TATA MOTORS HISTORY
Tata Motors Limited is India’s largest automobile company, with
consolidated revenues of Rs.1,23,133 crores (USD 27 billion) in 2010-11.
It is the leader in commercial vehicles in each segment, and among the
top three in passenger vehicles with winning products in the compact,
midsize car and utility vehicle segments. The Company is the world's
fourth largest truck manufacturer, and the world's third largest bus
manufacturer.
The Company's over 25,000 employees are guided by the vision to be
"best in the manner in which we operate, best in the products we
deliver, and best in our value system and ethics."
Established in 1945, Tata Motors' presence indeed cuts across the
length and breadth of India. Over 5.9 million Tata vehicles ply on Indian
roads, since the first rolled out in 1954. The Company's manufacturing
base in India is spread across Jamshedpur (Jharkhand), Pune
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(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand),
Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic
alliance with Fiat in 2005, it has set up an industrial joint venture with
Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both
Fiat and Tata cars and Fiat power trains. The Company's dealership,
sales, services and spare parts network comprises over 3500 touch
points; Tata Motors also distributes and markets Fiat branded cars in
India.
Tata Motors, the first Company from India's engineering sector to be
listed in the New York Stock Exchange (September 2004), has also
emerged as an international automobile company. Through subsidiaries
and associate companies, Tata Motors has operations in the UK, South
Korea, Thailand Tata Motors, the first Company from India's engineering
sector to be listed in the New York Stock Exchange (September 2004),
has also emerged as an international automobile company. Through
subsidiaries and associate companies, Tata Motors has operations in the
UK, South Korea, Thailand and Spain. Tata Motors is also expanding its
international footprint, established through exports since 1961. The
Company's commercial and passenger vehicles are already being
marketed in several countries in Europe, Africa, the Middle East, South
East Asia, South Asia and South America. It has franchisee/joint venture
Roll.no.1112370011 Saroj Institute of Technology & Management 23
assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal
and South Africa.
The foundation of the Company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability
to translate them into customer-desired offerings through leading edge
R&D. With over 4,500 engineers and scientists, the Company's
Engineering Research Centre, established in 1966, has enabled
pioneering technologies and products. The Company today has R&D
centre in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South
Korea, Spain, and the UK. It was Tata Motors, which developed the first
indigenously developed Light Commercial Vehicle, India's first Sports
Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous
passenger car. Within two years of launch, Tata Indica became India's
largest selling car in its segment. In 2005, Tata Motors created a new
segment by launching the Tata Ace, India's first indigenously developed
mini-truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano,
which India and the world have been looking forward to. The Tata Nano
has been subsequently launched, as planned, in India in March 2009. A
development, which signifies a first for the global automobile industry,
the Nano brings the comfort and safety of a car within the reach of
Roll.no.1112370011 Saroj Institute of Technology & Management 24
thousands of families. The standard version has been priced at
Rs.100,000 (excluding VAT and transportation cost).
Designed with a family in mind, it has a roomy passenger compartment
with generous leg space and head room. It can comfortably seat four
persons. Its mono-volume design will set a new benchmark among small
cars. Its safety performance exceeds regulatory requirements in India.
Its tailpipe emission performance too exceeds regulatory requirements.
In terms of overall pollutants, it has a lower pollution level than two-
wheelers being manufactured in India today. The lean design strategy
has helped minimize weight, which helps maximize performance per
unit of energy consumed and delivers high fuel efficiency. The high fuel
efficiency also ensures that the car has low carbon dioxide emissions,
thereby providing the twin benefits of an affordable transportation
solution with a low carbon footprint.
In May 2009, Tata Motors ushered in a new era in the Indian automobile
industry, in keeping with its pioneering tradition, by unveiling its new
range of world standard trucks called Prima. In their power, speed,
carrying capacity, operating economy and trims, they will introduce new
benchmarks in India and match the best in the world in performance at
a lower life-cycle cost.
Roll.no.1112370011 Saroj Institute of Technology & Management 25
Tata Motors is equally focused on environment-friendly technologies in
emissions and alternative fuels. It has developed electric and hybrid
vehicles both for personal and public transportation. It has also been
implementing several environment-friendly technologies in
manufacturing processes, significantly enhancing resource conservation.
Through its subsidiaries, the Company is engaged in engineering and
automotive solutions, construction equipment manufacturing,
automotive vehicle components manufacturing and supply chain
activities, machine tools and factory automation solutions, high-
precision tooling and plastic and electronic components for automotive
and computer applications, and automotive retailing and service
operations.
Tata Motors is committed to improving the quality of life of communities
by working on four thrust areas – employability, education, health and
environment. The activities touch the lives of more than a million
citizens. The Company's support on education and employability is
focused on youth and women. They range from schools to technical
education institutes to actual facilitation of income generation. In health,
our intervention is in both preventive and curative healthcare. The goal
of environment protection is achieved through tree plantation,
conserving water and creating new water bodies and, last but not the
Roll.no.1112370011 Saroj Institute of Technology & Management 26
least, by introducing appropriate technologies in our vehicles and
operations for constantly enhancing environment care With the
foundation of its rich heritage, Tata Motors today is etching a refulgent
future.
BOARD OF DIRECTORS OF TATA MOTORS
Management - Tata Motors
Name Designation
Ratan N Tata Chairman / Chair PersonCarl-Peter Forster Managing Director & Group CEON N Wadia DirectorR A Mashelkar DirectorN Munjee DirectorR Sen Director
Roll.no.1112370011 Saroj Institute of Technology & Management 27
Ravi Kant Vice ChairmanP M Telang Managing DirectorS M Palia DirectorS Bhargava DirectorV K Jairath DirectorRalf Speth Director
.
TATA MOTORS SALES STATIC 2011-2012
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TATA MOTORS DIFFERENT MODALS OFVEHICLES
TATA NANO
Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed primarily at
the Indian market
Roll.no.1112370011 Saroj Institute of Technology & Management 29
Available Tata Nano variants
Base CX
Tata Indica V2 Xeta
Available Tata Indica V2 Xeta variants
1.2 GL BS-III GL BS-IV 1.2 GLE BS-III GLE BS-IV 1.2 GLS BS-III 1.2 GLE LPG GLS BS-IV GLE(LPG)
BS-IV 1.2 GLS LPG GLS(LPG) BS-IV
Tata Indica V2
Available Tata Indica V2 variants
DLE BS-III Turbomax DLE BS-IV DLS BS-III Turbomax DLS BS-IV
Tata Indica Vista
Terra Safire BS-III Terra Safire BS-IV Aqua Safire BS-III Terra TDI BS-III Aqua Safire BS-IV Aura ABS
Safire BS-III Aqua TDI BS-III Aura ABS Safire BS-IV Terra Quadrajet BS-III Terra Safire-90 BS-IV Terra
Quadrajet BS-IV Aura + Safire BS-III Aura + Safire BS-IV AQUA Safire-90 BS-IV Aqua Quadrajet BS-III
Aqua Quadrajet BS-IV Aura ABS Quadrajet BS-III AURA ABS Safire-90 BS-IV Aura ABS Quadrajet BS-IV
Aura + Quadrajet BS-III Aura + Quadrajet BS-IV AURA Plus Safire-90 BS-IV
Tata Indigo CS
. Tata Sumo
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TATA Motors in February 2011, launched its new version of Indigo Manza models.
Available Tata Sumo variants
Victa DI CX Victa DI LX Victa LX Victa EX Victa DI EX Victa DI GX Victa GX TC 7-Seater
Tata Sumo Grande MK II
Available Tata Sumo Grande MK II variants
CX Turbo LX Turbo EX Turbo CX BS-IV EX BS-IV GX GX BS-IV
Tata Winger
.
Available Tata Winger variants
Platinum BS-III Platinum BS-IV
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Tata Xenon XT
The Tata Winger is a van launched by Tata Motors in 2007.
Available Tata Xenon XT variants
EX 4x2 EX 4x4
Tata Safari
. Available Tata Safari variants
4x2 LX DiCOR 2.2 VTT 4x2 LX DICOR BS-IV 4x2 EX DiCOR 2.2 VTT 4x2 EX DICOR BS-IV 4x4 EX
DICOR BS-IV 4x4 EX DiCOR 2.2 VTT 4x2 GX DICOR 2.2 VTT 4x2 GX DICOR BS-IV 4x4 GX DICOR 2.2
VTT 4x4 GX DICOR BS-IV 4x2 VX DiCOR 2.2 VTT 4x2 VX DICOR BS-IV 4x4 VX DiCOR 2.2 VTT
. Tata Aria
The Tata Safari is an SUV produced by Tata Motors of India.
Available Tata Aria variants
Pleasure 4X4 Prestige 4X4 Prestige Leather 4X4 Pride Leather 4X4
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EXECUTIVE SUMMARY
This project is the study for understanding the automobile industry especially in
India and Lucknow. According to the project report customer perceptions and
understanding are analyzed of automobile industry . The main part of this project
was to make awareness and to promote TATA VENTURE a UV car launched from
TATA MOTORS. Thus, customer are interviewed by means of carefully prepared
questionnaire and data chart so as to understand customer perception about TATA
VENTURE as well as also to understand the automobile industry.
Roll.no.1112370011 Saroj Institute of Technology & Management 33
S R M MOTORS
SRM MOTORS Authorized Tata & Fiat Car Dealer in Lucknow.
SRM Motors that cater to consumers looking to buy an automotive and provides
comprehensive information on every aspect of the same. This site is an endeavor
to help you find the car of your dreams; search for the right model, learn more
about it, and make a purchase- all at the click of a mouse!
SRM Motors Pvt. Ltd., is a web portal that operates with the primary goal of
serving as an online platform where you can browse through different cars, read
about their features and specifications, and if you like what you read, even contact
to us for a test drive- who knows, you might want to drive it home! This site is an
endeavor to help you find the car of your dreams search for the right model, learn
more about it, and make a purchase- all at the click of a mouse!
We lay stress on delivering quality and authentic information for the benefit of
consumers. We help you to make the best automotive purchase within your own
Roll.no.1112370011 Saroj Institute of Technology & Management 34
parameters.
Buying your dream car was never this easy. At SRM Motors, we work towards a
safe and happy drive for you !.
KEY STAFF OF S.R.M
Company Name: S.R.M Motors Pvt. Ltd.
Address: 11/CP-2 Ring Road, Vikas Nagar, Lucknow 226022
Email: [email protected]
Type: Private
Founded: 4 July 2010
Key People: Mr. Piyush Agarwal (Managing Director)
COO- Mr. Y.N Shukla
Managerial Hierarchy S.R.M Motors Pvt. LtdManaging Director – Mr. Piyush AgarwalChief Of Operations (COO) - Mr. Y.N Shukla Human Resource Manager- Ms. Anupam TiwariSales Manager – Mr. Arindam Gosh (UV) Mr.Arya Vishwash Dwivedi (Car)Dealership Sales Satisfaction Manager (D.S.S.M) – Ms. Swati SamratWorkshop Manager- Mr. Pankaj MalviyaAccounts Manager- Mr. Mukesh Sinha
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Duties and Responsibilities of the staff
To sale maximum vehicles.
To maintain all the a/c with care and honesty.
To create healthy environment in the organization.
To maintain good and healthy relation with customers.
To be in the office at right time.
To maintain discipline in the organization
To complete all the target of selling the vehicles of dealers
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CHAPTER 1
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BRIEF HISTORY OF AUTOMOBILE
INDUSTRY IN INDIA
1940s the Indian automotive industry was at a very nascent stage. An embryonic
automotive industry emerges in India.
In the initial years after independence Indian automobile industry was plagued by
unfavorable government policies. All it had to offer in the passenger car segment
was a 1940s Morris model called the Ambassador .
In 1953, government of India and private sector came together to build an
automotive component manufacturing industry to meet the rising needs of the
automobile industry. Nonetheless the growth was not on the expected lines, rather
relatively slow in the 1950s and 1960s due to the prevalence of nationalization and
license raj.It was in 1897 that a resident of Calcutta brought the first car to India.
The next year, there were four cars in Bombay, one of them owned by Jamshedji
Tata and the other three also by Parsis. That same year, the first pneumatic tiers
arrived in Bombay, with Dunlop opening an office in the city.
Roll.no.1112370011 Saroj Institute of Technology & Management 38
Madras, it would appear, lagged behind, though it is related
that a car was seen on Mount Road on a brief outing in 1894. If that unconfirmed
appearance is ignored, the first recorded date of a car being in regular use in
Madras is 1901. The car was owned by A J Yorke, a director of Parry & Co. He
drove it daily from Ben’s Gardens, Adyar, to Parry’s in ‘Black Town’. The South’s
first registered car, MC-1, belonged to Francis Spring, at that time Secretary of the
Madras Railway Board and, in 1904, to become the Chairman of the Madras Port
Trust and ‘father’ of the Madras Harbor.
The first Indian-owned car in Madras, MC-3, was building contractor T
Namberumal Chetty’s . In 1903, Samuel John Green of Simpson & Co, Madras,
built India’s first steam car and caused a sensation on the roads of the city. The
Madras Mail hailed its appearance as the beginning of “a new industry for Madras.”
Two years later, Simpson’s built the first steam bus. It ran between Bezwada
(Vijayawada) and Masulipatam (Machilipatnam) in what was possibly the first
motor When TVS commenced operations in 1912, motor transport received a fillip
in South India. The firm was founded by T V Sundram Iyengar to operate a bus
service. T V Sundram Iyengar and Sons Ltd (now Sundaram Motors) became a
vehicle dealer in 1922 after the lifting of Government restrictions on imported
vehicles of all types had been put in place during the Great War (1914-18). By
1920, the number of imported vehicles of all types had grown to nearly 13,500 and
Roll.no.1112370011 Saroj Institute of Technology & Management 39
two international automobile manufacturers, Ford and General Motors, sensing the
potential, set up local companies that year to sell and service their motor cars and
trucks.
In 1928, General Motors India Ltd commenced assembling trucks and cars in its
factory in Bombay, the first car assembled in India rolling off the assembly line on
December 4th. Two years later, Ford Motor Co of India Ltd commenced assembly
of automobiles in Madras, and the next year in Bombay and Calcutta. And in 1936,
Addison & Co Ltd commenced assembly of cars and trucks in Madras.
Hindustan Motors Ltd, Calcutta, and Premier Automobiles Ltd, Bombay, were
established in 1942 and 1944 respectively to progressively manufacture complete
automobiles. Hindustan Motors, a Birla group company, began manufacturing
operations in 1948 by assembling Morris Oxford cars and Bedford trucks, gradually
indigenizing the components. In 1957, the Morris Oxford, substantially indigenized,
was re-introduced as the Hindustan Ambassador.
.
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TOTAL PRODUCTION VEHICLES STATIC IN INDIA
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OLD IS GOLD
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INTRODUCTION OF AUTOMOBILE INDUSTRY
In the year 1769, a French engineer by the name of Nicolas J. Cognate invented
the first automobile to run on roads. This automobile, in fact, was a self-powered,
three-wheeled, military tractor that made the use of a steam engine. The range of
the automobile, however, was very brief and at the most, it could only run at a
stretch for fifteen minutes. In addition, these automobiles were not fit for the roads
as the steam engines made them very heavy and large, and required ample
starting time. Oliver Evans was the first to design a steam engine driven
automobile in the U.S.
A Scotsman, Robert Anderson, was the first to invent an electric carriage between
1832 and 1839. However, Thomas Davenport of the U.S.A. and Scotsman Robert
Davidson were amongst the first to invent more applicable automobiles, making
use of non-rechargeable electric batteries in 1842. Development of roads made
traveling comfortable and as a result, the short ranged, electric battery driven
automobiles were no more the best option for traveling over longer distances.
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The Automobile Industry finally came of age with Henry Ford in 1914 for the bulk
production of cars. This lead to the development of the industry and it first begun in
the assembly lines of his car factory. The several methods adopted by Ford, made
the new invention (that is, the car) popular amongst the rich as well as the masses.
U.S Automobile Industry was flooded with foreign automobile companies,
especially those of Japan and Germany.
The current trends of the Global Automobile Industry reveal that in the developed
countries the Automobile Industries are stagnating as a result of the drooping car
markets, whereas the Automobile Industry in the developing nations, such as,
India and Brazil, have been consistently registering higher growth rates every
passing year for their flourishing domestic automobile markets.
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INDIAN AUTO INDUSTRY
In 2009 estimated rate of growth of India auto industry is going to be 9 percent.
Auto industry in India has been hit hard by ongoing global financial recession.
Sales figures of India automobile industry for December 2008 have shown
However, there is still hope for automobile industry of India in 2009 as there are
certain factors working in its favor. India is blessed with a middle class, which is
getting economically stronger with every passing day. This class is being touted as
potential consumers for India auto industry in years to come.
Indian economy has been, more or less, able to withstand tremors of global
financial meltdown. Even though its rate of growth has slowed down considerably,
there are hopes of an economic revival. Work force of auto industry of India is
relatively well trained. All these factors indicate that there could be a decent future
for India auto industry in days to come.
India automobile market
India automobile market is likely to be in good shape in 2009. Much of this
optimism results from renewed interest being shown in India auto industry by
reputed overseas car makers. Nissan Motors, which is a well known Japanese car
making company, regards India automobile market as a global car manufacturing
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hub for future.
Hyundai, a major automobile establishment of South Korea, has put in large
sums of money in India automobile market. As per its estimates, India auto
industry could become a major center for small car manufacturing organizations in
future.
There are some other automobile companies of world who have shown interest in
India auto market. Major names among these are General Motors, Skoda Auto and
Mercedes-Benz. These companies have major plans lined up for India auto
industry and are likely to invest a huge amount of money in India automobile
market.
India domestic auto industry
India domestic auto industry has been passing through a tough phase in 2008 and
such a trend is supposed to continue in 2009 as well. Leading members of India
auto industry have forecast a difficult path in 2009. Shinzo Nakanishi, managing
director of Maruti Suzuki, has said that 2009 would present them with a number of
challenges. fitted greatly from China auto insurance policies. One example is
Huatai Insurance Co, which generates 70 percent of its income from these
policies.
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TYPES OF AUTOMOBILE INDUSTRY
World The high growth in the Indian economy has resulted in many foreign car
manufacturers entering the Indian market. Rolls Royce, Bentley and Maybach are
examples of the few high end automobile manufacturers to enter India in the
recent years1980s. Most of these were outdated models like Hindustan Motors'
Ambassador .
Motors' Ambassador (which is still produced and sold). The only car with the latest
technology then was the Maruti 800. It became very popular because of the low
price, high fuel efficiency and good reliability. Since then the market has grown
with over 20 manufacturers and hundreds of models and variants. The Maruti 800
is at the lower end of the price range costing approx US $5,000 and Bugatti
Veyron at the other with a price tag of over 2 Million US dollars.
The Indian automotive industry has also greatly matured. The Tata Indica was
indigenously developed by Tata Motors. Another Indian manufacturer Mahindra &
Mahindra also came up with its own SUVs, the Scorpio and the Bolero. These cars
have proved very popular here and are also exported to the European markets. An
electric car is also manufactured by a local company, REVA. Tata Motors plans to
produce the world's first air powered in partnership with MDI of France.
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SOME FAMOUS AUTOMOBILE INDUSTRY LOGO
However, struggling General Motors of U.S. still
Measures to be adopted by global leaders
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of me for the measures include :
Re
INDIAN AUTOMOBILE INDUSTRY SALESTRENDS
Automobile Domestic Sales Trends (Number of Vehicles)
Category 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Passenger Vehicles
1,061,572 1,143,076 1,379,979 1,549,882 1,552,703 1,951,333 2,520,421
Commercial Vehicles
318,430 351,041 467,765 490,494 384,194 532,721 676,408
Three Wheelers
307,862 359,920 403,910 364,781 349,727 440,392 526,022
Two Wheelers
6,209,765 7,052,391 7,872,334 7,249,278 7,437,619 9,370,951 11,790,305
Grand Total 7,897,629 8,906,428 10,123,988 9,654,435 9,724,243 12,295,397 15,513,156
Improving levels of after-sales services to keep
customers satisfied
Opening manufacturing factories in developing nations,
to reduce effective costs of production as well as saving
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shipping charges, and enhancing prompt delivery of auto
units.
.
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ABOUT TATA VENTURE
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Tata Venture has now been launched in Maharashtra today making this state the
second market for this MPV after the tourist city, Rajasthan. The MPV has been
priced at 4.07 lakh (ex showroom, Thane). It is powered by a 1.4 L TDI diesel
engine offering a maximum output of 69 bhp at 4500 rpm and a top torque of 13.7
kgm at 2500 rpm. The mileage offered is 15.42 km. p/l.
Overall
Home grown auto manufacturer, Tata Motors today launched its first ever Van,
Tata Venture in Rajasthan to be later introduced pan India. Unlike the dull and run
of the mill Van we find in our market today, Tata Venture seems to be a breath of
fresh air with its European look which adds to its aesthetics. Shattering the myths
about utility vans looking drab as ever, Tata with its Tata Venture creates a niche
for itself. The striking design and the plug in glass panel provide an upbeat feel to
it.
Tata Venture Description :
Little less than 4 meters, Tata Venture comfortably seats eight passengers in
three front facing rows. Other variants come as 5 and 7 seater option. Heavy
luggage is something one generally does not worry about while traveling in a van
and Tata Venture fulfills this standard requirement beautifully by accommodating
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bag and baggage easily. The rear seats can be removed, just like in any other van
to make room for luggage. However even if its not done so, this van takes the load
quite easily.
Exclusive space for bottles, maps, books inside the van make it an ideal traveler.
Comfort has not been spared as Tata puts features such as power steering (taken
from Tata Manza and Tata Vista), HVAC, power windows, keyless entry along with
engine immobilizer, reverse parking aid and rear wipers. The dashboard is kept
minimalist and the instrument panel and buttons, easy to read and operate.
Upholstered with two tone beige and black theme, Tata Venture stands out from
its rivals in the segment in terms of looks and features incorporated in it.
The beautiful model from Tata comes in three exclusive variants, Tata Venture
CX, Tata Venture EX and Tata Venture GX. The mill affixed in Tata Venture is a
1.4 L turbo engine that offers maximum output of 50 PS in base variant Tata
Venture CX and 71 PS in the rest two. The powerful engine gives a good fuel
economy of 15.42 km p/l (certified by ARAI). The mill is positioned under the
seating compartment in front. A lid next to the handbrake makes it easy to get an
access to the engine compartment from inside the car in case one needs to
replace or check engine liquid.
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Tata yet again assures customers of its quality product by offering a 2 year or
75000 kms warranty, whichever comes earlier.
The major competitor of Tata Venture in market at present is Maruti Omni, if the
budget is kept aside. The two large sized carriers will come face to face in Indian
Auto market. Tata Venture wears real up market looks which brings a revolution in
the segment.
Tata Venture Models
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Tata Venture CX
It is the base variant of Tata Venture which comes with some standard features like Collapsible steering, Front Crash Reinforcement, side impact protection Beam and shield lock, Reclining and sliding driver and co driver seat, 3 spoke Steering wheel, 2 Glove boxes, Electrical ports 12V, Provision of Music system, Flat Folding 3rd row seats, Digital Clock and Digital Information System, Roof Lamp, Sunvisor Driver and Co driver side, Retractable inner grab handles, lift type tail gate at rear, Butterfly type 3 speed front wipers.
Tata Venture EX
It comes with the same engine as the above but with some additional features that include HVAC with dual AC and roof mounted louvers, Power steering, Injection moulded Passenger cabin trim, Chrome lip front grill, stylized wheel cap, External Antenna.
Tata venture GX
It is the top end variant of Tata Venture that comes with some additional features that include reverse guide system, engine immobiliser, Front Fog Lamps, music system with 4 speakers, front power windows, Keyless entry, Rear wash, Wipe and Demister, Door open lights ON, Vanity mirrors, Tachometer, All forward seating, Dual tone barlie beige and linen interiors,.
Mileage, Average and Fuel Economy
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The Multi Utility vehicle from Tata Motors is designed for big Indian families looking
for a comfortable carrier with up market looks. Tata Venture brings high
technology for the users so that they can enjoy great performance with superior
fuel efficiency.
The Multi Utility Vehicle comes loaded with 1.4L, TCIC engine which is present in
many other Tata vehicles. Those having doubt about the performance of the
engine can consult other Tata creations carrying this engine. The vehicle complies
with both Euro III (TCIC) and Euro IV (Turbomax) regulations giving it a prominent
edge over other vehicles in segment. The spacious carrier is available in diesel
fuel engines which is the most preferable option for commercial buyers and taxi
operators. The car offers a striking mileage of 15.42 km p/l as certified by ARAI.
The car comes loaded with 1405 cc, 4 cylinder, 1.4 Liter turbo diesel engine that
produces max power of 71 PS at 4,500 rpm and 135 Nm at 2500 rpm.
Power
The all exciting Tata Venture is equipped with a 1405 cc, both Euro III (TCIC) and
Euro IV (Turbomax) compliant engine. It promises to bring an amazing 71 PS of
raw Power @ 4500 rpm and a high torque of 135 Nm @ 2500 rpm ensuring great
fuel efficiency and performance on Indian roads. The Tata venture variants offer
superior features which have revolutionized the traditional and dull MUV segment
of India. Looking at the engine output the engine produces, one can simply claim it
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to be the best in segment option to opt for. The diesel fuel option satisfies the primary
need of a multi utility vehicle.
Colors
The beautiful MUV from Tata Motors, Tata Venture will come in 5 exclusive colors.
Acceleration and Pick Up
The 1405 cc, both Euro III (TCIC) and Euro IV (Turbomax) compliant engine of
Tata Venture assures strong acceleration. The MUV assures good performance on
city roads as it cruises well in speed band of 60-90 km p/h but on highway crossing
this speed mark might take a little time. But overall the acceleration is again the
best in class. The pick up of Tata Venture gets an average points and on city ride
takes good points. Looking at the good mileage, the car can be easily ignored in
this segment.
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Tata venture Exteriors
Exterior Appearance
Coming to the exterior of a Multi Utility Vehicle, which is always dominated by the
Utility factor. But here with Tata Venture, the myth is shattered off as it wears a
real modified and soothing looks. Certainly the car cannot be taken on ramp but is
wearing an up market look which people don't see in this segment. First displayed
at the Auto Expo 2010, Tata Venture took people's heart and since then it has
been the most anticipated MUV in India. The Tata Venture wears a European look
that makes this MUV most aesthetically pleasing than any other vehicle on globe.
The van is given four side doors placed in a perfect manner. An elegant crease
runs just below the windows. The windows for second and third row are given a
double frame which makes its appearance very prominent. The shape of windows
is in unique symmetry with the overall rectangular body of Tata Venture Coming to
the front view of Tata Venture, it is designed with subtle detailing giving it a high
class look. The front glass is given a huge shape and covers half of the front view.
The front glass is given a good frame so as to give it a finishing look. The front
grille is placed at the lower end without a frame and holds the famous logo of Tata
Motors, the symbol of strength and durability.
The rear view of the Tata Venture is simple and flat. The van is given a good
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ground clearance which makes it apt for Indian roads. The indicators are mounted
at the right place which assures maximum visibility
Tata venture Interiors
Interior Appearance
Tata Venture promises ample of space to seat 8 passengers at a time. The interior
is designed in a way that it provides maximum comfort to the occupants. The van
is given an absolute flat floor and roof which makes the seating space equal from
front seats to the third row. The basic purpose of a van is to carry good number of
passengers with comfort and the interiors of Tata Venture promises just that
There are little detailing in the van which will be realized once its brought in use.
Little comfort features like a cup holder and other detailing prove essential in case
Tata Venture unlike other traditional vans not just promises space but also a good
ambiance inside the van to make the occupants feel good and not congested. The
van is given very decent interiors and the color combination also looks high class.
The typical low grade van look is eroded from every corner of this vehicle thus
making Tata Venture the best in class option to go for. The van's interior consider
the individual space for all the occupants thus a person sitting on. the extreme
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corner of the last row will have the same comfort as the person sitting at the co
driver seat. This makes the van comfortable and spacious for all the passengers.
Interior Comfort
The flexibility and comfort features included in Tata Venture are commendable.
The seat quality is good and is evident from good quality fabric used in them. The
van is affixed with reclining and sliding driver and co driver seat making it
convenient for the users. The van is also given 3 spoke Steering wheel to assure a
comfort level in handling the vehicle for driver. Little detailing like 2 Glove boxes,
Electrical ports 12V and Provision of Music system are all included in the van
making it a revolutionary Medline its segment.
The 3rd row seats are flat folding which is important in case extra luggage and
additional space is needed. Tata Venture also includes a Digital Clock and Digital
Information System, Roof Lamp, Sun visor Driver and Co driver side, Retractable
inner grab handles, lift type tail gate at rear, Butterfly type 3 speed front wipers,
HVAC with dual AC and roof mounted louvers, Power steering. reverse guide
system, engine immobilizer, Front Fog
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Lamps. The comfort features also include music system with 4 speakers, front
power windows, Keyless entry, Rear wash, Wipe and Demister, Door open lights
ON, Vanity mirrors, Tachometer and All forward seating.
Engine Capacity and Performance
The all new Multi Utility Vehicle from Tata, Tata Venture comes loaded with 1.4
liter TCIC engine which is employed in many other Tata vehicles. The beautiful van
is available in diesel fuel engines which is the choice for commercial buyers and
taxi operators. The van comes loaded with 1405 cc, 4 cylinder, 1.4 Liter turbo
diesel engine that produces max power of 71 PS at 4,500 rpm and 135 Nm at
2500 rpm.
The new Euro III (TCIC) and Euro IV (Turbomax) regulations compliant engine is
claimed to be both environment and fuel friendly. The car offers a striking mileage
of 15.42 km p l as certified by ARAI. The engine is incorporated with a 5 speed
manual transmission making it convenient in handling. The newly
launched Tata Venture 8 seater makes the van eco-friendly and high performer
vehicle in its segment.
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Braking and Handling
The beautiful van, Tata Venture is provided with drum brakes at the rear and front
both. But looking at the competitors, the braking
system of Tata Venture takes away a point from this stunning vehicle. The
suspension system employed in Tata Venture is smart that not only ensures
comfortable and jerk free ride but also provides support to the frame of the car.
Handling and Safety
The all exclusive Tata Venture complies with all essential safety norms of Indian
Govt. The van going out of tradition, offers some real never seen in class safety
features which shows the great work done by Tata engineers on the Tata Venture.
The van is loaded with essential safety features like Collapsible steering, Front
Crash Reinforcement, side impact protection Beam and child lock. reverse guide
system, engine immobilizer, Front Fog Lamps. These features together make the
drive in Tata Venture most comfortable and safe drive as compared to other
models in this segment.
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Stereo and Accessories
Tata Venture being an MUV does not lay hard core attention on the music and
accessories of the van but the fact is that it includes decent features capable
enough to keep the occupants entertained. The van includes a good quality music
system mated with four speakers. The output of this music system is good and
keeps the occupants
DETAILED DISCRIPTION OF TATA VENTURE MODALS CX , GX, EX
TATA VENTURE “CX” MODELS
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TATA VENTURE CX
OVERVIEW OF TATA VENTURE CX
Venture CX Price
Avg Ex-Showroom Price: Rs.4,23,934 (insurance, road tax and other taxes/charges extra)
Venture CX Technical Specifications
1405cc, Diesel engine
Power: 50PS@4500rpm, 85Nm@2500rpm
Fuel Economy:
Transmission: 5-speed Manual... technical specifications
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TATA VENTURE CX STANDARD FEATURES Venture CX Standard Features
Feature Availability
Interior
Cup Holders -
Folding Rear-Seat -
Tachometer X
Leather Seats X
AM/FM Radio -
CD Player -
Comfort & Convenience
Air Conditioner X
Power Windows X
Power Door Locks X
Power Steering X
Power Seats X
Steering Adjustment -
Central Locking -
Defogger (Rear) X
Remote Boot/Fuel-Lid -
Exterior
Alloy Wheels X
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Tubeless Tyres
Sun-Roof X
Front Fog Lights X
Rear Wash Wiper X
Safety & Security
Anti-Lock Braking System X
Driver Air-Bags X
Passenger Air-Bags X
Immobilizer X
Traction Control X
Child Safety Locks
Venture CX Detailed Features
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TATA VENTURE CX TECHNICAL SPECIFICATION
Venture CX Technical SpecsDimensions and Weights
Overall Length (mm) 3950
Overall Width (mm) 1565
Overall Height (mm) 1858
Ground Clearance (mm) 160
Gross Vehicle Weight (kg) 1990
No of Doors 4
Fuel Economy
Mileage Highway (km/liter)
Mileage City (km/liter)
Mileage Overall (km/liter)
Capacities
Seating Capacity (person) 8
Fuel Tank Capacity (liter) 33
Performance
Maximum Speed Km/Hour
Maximum Speed Km/Hour
0-100kmph seconds
1/4 Mile seconds
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Engine
Engine Type/Model 475 IDI
Displacement cc 1405
50PS @4500rpm
Torque (Nm@rpm) 85Nm @2500rpm
Valve Mechanism
Bore (mm)
Stroke (mm)
Compression Ratio :1
No of Cylinders (cylinder)
Cylinder Configuration
Valves per Cylinder (value)
Fuel Type Diesel
Fuel System
Transmission
Transmission Type Manual
Gears/Speeds 5Gears Clutch Type Final Reduction Gear Ratio
Suspensions
Front Suspension Independent Suspension, strut type
Rear Suspension Coil Spring type with 3 link Steering Steering TypePower Assisted StandardMinimum Turning Radius (meter) 4.5
BrakesFront Brakes Rear Brakes
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TATA VENTURE CX COLORS
Glossy Black Champagne Gold Lunar Silver
Wallpapers
Privacy-Policy
TATA VENTURE GX
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TATA VENTURE GX
OVERVIEW OE TATA VENTURE GX
Venture GX Price
Avg Ex-Showroom Price : Rs.5,25,537 (insurance, road tax and other taxes/charges extra)
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Venture GX Technical Specifications
1405cc, Diesel engine
Power: 71PS@4500rpm, 135Nm@2500rpm
Fuel Economy:
Transmission: 5-speed Manual... technical specifications
Venture GX Features
Air Conditioner, Power Steering, Power Windows... standard features
Venture GX Reviews, Ratings & Awards
6 Tata Venture GX user reviews
Feature Availability
Interior
Cup Holders -
Folding Rear-Seat -
Tachometer
Leather Seats
AM/FM Radio
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CD Player
Comfort & Convenience
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Power Steering
Power Seats
Steering Adjustment -
Central Locking -
Defogger (Rear)
Remote Boot/Fuel-Lid -
Exterior
Alloy Wheels
Tubeless Tyres
Sun-Roof
Front Fog Lights
Rear Wash Wiper
Safety & Security
Anti-Lock Braking System
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Driver Air-Bags
Passenger Air-Bags
Immobilizer
Traction Control
Child Safety Locks
Venture GX Colors
Tata Venture GX is offered in 5 exciting color
Venture GX Standard Features
Venture GX Technical Specs
Dimensions and Weights
Overall Length (mm) 3950
Overall Width (mm) 1565
Overall Height (mm) 1858
Ground Clearance (mm) 160
Gross Vehicle Weight (kg) 1990
No of Doors 4
Fuel Economy
Mileage Highway (km/liter)
Mileage City (km/liter)
Mileage Overall (km/liter)
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Capacities
Seating Capacity (person) 8
Fuel Tank Capacity (liter) 33
Performance
Maximum Speed Km/Hour
0-100kmph seconds
1/4 Mile seconds
Engine
Engine Type/Model 475 IDI
Displacement cc 1405
Power (PS@rpm) 71PS @4500rpm
Torque (Nm@rpm) 135Nm @2500rpm
Valve Mechanism
Bore (mm)
Stroke (mm)
Compression Ratio :1
No of Cylinders (cylinder)
Cylinder Configuration
Valves per Cylinder (value)
Fuel Type Diesel
Fuel System
Transmission
Transmission Type Manual
Gears/Speeds 5Gears
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Clutch Type
Final Reduction Gear Ratio
Suspensions
Front Suspension Independent Suspension, strut
type
Rear Suspension Coil Spring type with 3 link
Steering
Steering Type Power Steering
Power Assisted Standard
Minimum Turning Radius (meter) 4.5
Brakes
Front Brakes
Rear Brakes
Wheels and Tyres
Wheel Type
Wheel Size
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Tyres 165 R 14 LT 8 PR
TATA VENTURE GX COLORS
Venture GX Colours
Glossy Black Champagne Gold Lunar Silver
Artic White Ivory White
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TATA VENTURE EX
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TATA VENTURE EX Roll.no.1112370011 Saroj Institute of Technology & Management 81
OVERVIEW OE TATA VENTURE EX
EXVenture EX Price
Avg Ex-Showroom Price : Rs.4,74,735 (insurance, road tax and other taxes/charges extra)
Venture EX Technical Specifications
1405cc, Diesel engine
Power: 71PS@4500rpm, 135Nm@2500rpm
Fuel Economy:
Transmission: 5-speed Manual... technical specifications
Venture EX Features
Air Conditioner, Power Steering... standard features
Venture EX Reviews, Ratings & Awards
6 Tata Venture EX user reviews ... reviews, ratings & awards
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TATA VENTURE EX STANDARD FEATURES
Venture EX Standard Features
Feature Availability
Interior
Cup Holders -
Folding Rear-Seat -
Tachometer
Leather Seats
AM/FM Radio -
CD Player -
Comfort & Convenience
Air Conditioner
Power Windows
Power Door Locks
Power Steering
Power Seats
Steering Adjustment -
Central Locking -
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Defogger (Rear)
Remote Boot/Fuel-Lid -
Exterior
Alloy Wheels
Tubeless Tyres
Sun-Roof
Front Fog Lights
Rear Wash Wiper
Safety & Security
Anti-Lock Braking System
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Traction Control
Child Safety Locks
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TATA VENTURE EX TECHNICAL SPECIFICATION
Venture EX Technical Specs
Dimensions and Weights
Overall Length (mm) 3950
Overall Width (mm) 1565
Overall Height (mm) 1858
Ground Clearance (mm) 160
Gross Vehicle Weight (kg) 1990
No of Doors 4
Fuel Economy
Mileage Highway (km/liter)
Mileage City (km/liter)
Mileage Overall (km/liter)
Capacities
Seating Capacity (person) 8
Fuel Tank Capacity (liter) 33
Performance
Maximum Speed Km/Hour
0-100kmph seconds
1/4 Mile seconds
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Engine
Engine Type/Model 475 IDI
Displacement cc 1405
Power (PS@rpm) 71PS @4500rpm
Torque (Nm@rpm) 135Nm @2500rpm
Valve Mechanism
Bore (mm)
Stroke (mm)
Compression Ratio :1
No of Cylinders (cylinder)
Cylinder Configuration
Valves per Cylender (value)
Fuel Type Diesel
Fuel System
Transmission
Transmission Type Manual
Gears/Speeds 5Gears
Clutch Type
Final Reduction Gear Ratio
Suspensions
Front Suspension Independent Suspension, strut type
Rear Suspension Coil Spring type with 3 link
Steering
Steering Type Power Steering
Power Assisted Standard
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Minimum Turning Radius (meter) 4.5
Brakes
Front Brakes
Rear Brakes
Wheels and Tyres
Wheel Type
Wheel Size
Tyres 165 R 14 LT 8 PR
TATA VENTURE EX COLORS
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Venture EX Colors
Glossy Black Champagne Gold Lunar Silver
Artic White Ivory White
SALES STASTICS TREND OF TATA VENTURE (UV)
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SALES ANALYSIS OF TATA VENTURE WITH FIESTA JAN-MAY 2012
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PIE CHART OF UV CARS
Roll.no.1112370011 Saroj Institute of Technology & Management 90
RESEARCH METHODOLOGY
Marketing Research is the backbone of marketing. The objective of my Project
is to study the consumer perception and to promote a new UV car launched
TATA VENTURE by TATA MOTORS in India.
The nature of my research is exploratory research. It’s goal is to shed light on the
real nature of the problem and to suggest possible selection and it involves
number of steps.
I. Define the Problem & Research Objective:
Management must define a problem in broader way. Because it is said that
defining the problem is half solved and the objective of my project is to study the
consumer perception about Tata Venture.
II. Develop the Research Plan
The second stage of marketing research calls for developing the most efficient
plan for gathering the needed information. Designing the research plan calls for
decision on the data sources, Research Approaches, Research Instrumental,
Sampling Plans & Contact Methods.
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1. Data Sources
I have collected my research data from secondary as well as primary sources from
random sampling survey.
Secondary Data
Magazines, Catalogue, Newspapers, Product Profile & Internet.
Primary Data
Mostly in marketing research involves some primary data collection.
The normal procedure to interview some people individually or in groups to get a
sense of how people feel about the brand perception about s s.
1) Research approaches
Primary data can be collected into five ways – observations, focus groups, survey,
behavioral data & experiments and here I have used survey research.
Research Instrument
Marketing Researcher has a choice of two main research instruments in collecting
primary data Questionnaire & Mechanical device.
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I have used only questionnaire as a research instrument.
Questionnaire:
My questionnaire contains 10 questions and presented to resonance for their
answers. In preparing a questionnaire I have used open ended as well as close
ended questions.
The questionnaire measure the responses using parameter like
Awareness of Brand
Awareness of Advertisement
Awareness of Logo
Awareness of Price details
Awareness of Mileage.
Sampling Plan:
I have collected primary data from customer & dealers of Lucknow were selects as
sample
Sample Size:
A large samples give more reliable results than small sample. I have taken 100
customers are sample for survey.
Roll.no.1112370011 Saroj Institute of Technology & Management 94
Sample Procedure:
To obtain a representative samples. I have used simple random sampling which
comes in the probability sampling.
Contact Method:
Ones the sampling plan has been determine the marketing research must decide
how the subject should be contacted. I have used personal interviews for collecting
data.
III. Collecting the information:
After those steps, I have collected all information from different sources.
IV. Analyze the information:
The step in the marketing research process in to extract finding from the collected
data. I have tabulated the data & develop frequency distribution.
V. Present the findings:
As the last step I have presented the findings that are relevant to the major
marketing decisions facing management.
Roll.no.1112370011 Saroj Institute of Technology & Management 95
CUSTOMERQUESTIONNAIRE
PERSONAL INFORMATION
Name : Mr. RK Panday
Age : 55
Occupation : Hotel Manager of City Hotel
Education : Graduate
Address : Lal Bagh Lucknow
Phone No. : 9415546560
1. Which of the following automobile brand you have?
(a) TATA (b) Maruti (c) Honda (d) Cruze (e) Skoda
2. Who influences your purchase for four vehicle?
(a) Family (b) Advertisement (c) Self
(d) Friends / Relatives (e) Other
3. Which brand of do you have like most?
(a) TATA (b) Maruti (c) Honda (d) Cruze (e) Skoda
4. Do you plan to purchase any of the following car modal in further future?
(a) Tata venture (b) Maruti Alto (c) Tata Winger (d) Yati
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5 . What you look in UV cars?
(a) Mileage (b) Space (c) Speed (d) Exterior look
6. Do you remember any add. of tata venture ?
(a) Yes (b) No
7. When did you intend to buy a new four wheeler ?
(a) early as possible (b) next month (c) not planned
8. Which brand you will prefer for test drive ?
(a) TATA (b) Maruti (c) Honda
(d) Cruze (e) Skoda (f) Any other _________
9). Do you like the add of tata venture ?
(a) Yes (b) No
10).Which brand you prefer for using good promotion technique scheme most?
(a)TATA (b)Maruti (c)Honda (d)Cruze (e)Skoda
Any Feedback on tata venture-: I like Tata venture uv and I like the space
thus it will be very fruitful for tourist.
Roll.no.1112370011 Saroj Institute of Technology & Management 97
EXCEL SHEET OF COUSTOMER DETAILS OF TATA VENTURE
S.NO NAME OF CUSTOMER LOCATION OCCUPATION TEST DRIVEAWARENESS COMENTS
1 MR RK PANDAY Lalbagh Lucknow Hotel Manager Not He has full awareness Shown a great interest on tata 9415546560of citi Hotel avaliable venture as well as other model also
2 MR. GYANANDRA Sultanpur road Director of TDL NO Not much awareness Requrinment in August for pick and drop 8726397118
Institute3 MR. ZAFAR NAEEM Transport Incharge NO Shown no awareness No requrinment of venture only they have contract with Central
of Integral unv. Central transport
4 MR. NITIN AGRAWAL Sitapuur Road Director of Bansal NO He has awareness on tataNO requrinment of venture they prefer only tataInstitute Winger Winger
5 MR. CHETAN MISHRA Sitapuur Road Director of Bora NO As above coment As above comentInstitute
6 MR. SINGH KANPUR ROAD AMOUSI Director of LBS YES Not much awareness on Not satisified on tata venture. Main point was the INST tata venture average is very low as compre to Indico.
7 MR ANSHUL YADAV LALBAGH Govt. employee no Not much Awareness Mr Anshul does not like the structure of venturein Nagar Nigam His coment was that its look like tata magic
8 MR.SC TIWARI KANPUR ROAD Hotel Manager of NO Has full Awareness Mr Tiwari has only coment that the engine of ventureClebration sound very noice like a tractor
9 MR. PANDAY HAZARATGANJ UP Tours and travel NO Has full Awareness Requrinment of Mini Bus.
10 MR GJ RASTOGI HUSAINGANJ C.M.S tansport no He has full Awareness Requrinment of tata winger . He has only one coment incharge on tata venture that the driver can not adjust the legs
and it is not comfort to drive11 Mr.Singh Sultanpur Director of S.M.S NO He has full Awareness requrinment in mid of August and shown great interest
Institute on tata venture . They requried for pick and drop for teachers
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Primary tabulation & interpretation
1. The nature of the job of the respondents?
Business - 55%Service - 45%
INFERENCE
60 % respondents in the region of Lucknow have a business while 50% are
in service
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2. Have you any commercial vehicles?
Yes - 50%No - 50%
INFERENCE
50% respondents in the region of Lucknow have a passenger car while 50%
do not have ?
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3. Do you think venture fits in the city traffic?
Yes- 85%No - 0%Not sure -15%
INFERENCE
Most of the people motivated to purchase car from advertisement which is 86 %.
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4. Are you interested in owing Tata venture, if so then when?
Within a week – 15%Within a month - 70%Not decided – 15%
INFERENCE
Most of the respondents are planning to purchase Tata venture within a month…
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4. Peoples satisfaction with Tata venture ?
Satisfied - 67%Unsatisfied - 33%
INFERENCE
67% Respondent are satisfied.
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LIMITATIONS OF THE PROJECT
Every report has pros and cons so mine also have some Limitations. They can be
pointed as bellow:
Conclusion are made from only Luck now city
.The duration was short to make any conclusion
School segment we can not cover because almost School were closed due to
summer vacation.
The duration was short to make any conclusion
Between the sender and the receiver, due to differing perceptions, communication
errors in the form of miscomprehension, selective perception etc. creep in. In this
case too, these were unavoidable, and thus might have added to slight inaccuracy
in my results.
All customers are not alike. Thus the results may not hold true for every individual
In some instances respondents may not have revealed the truth.
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CONCLUSION
During my summer project, I have got the topic “Sale and promotion of “Tata
Venture”. I visited responsible and authentic customer to achieve my objective and
I come to this conclusion that consumers are not fully aware about the feature of
Tata Venture . Tata Venture is favorite only for institute and hotels industry many
consumer which has family has not shown any interest. Many consumer has point
that venture has low average in comparison to Maruti Omni and Tata Indico. In my
project duration I have prepared detailed Excel Sheet of customer view about
venture thus I have also included in my project report therefore all the details are
authentic and fare and I am sure it will help for Tata Motors for improving the sales
of Tata Venture .
Roll.no.1112370011 Saroj Institute of Technology & Management 106
RECOMMENDATION
My recommendation on the basis of my project report as bellow:-
As customer are not fully aware about Tata Venture the marketing should be
done on a mass basis.
More Varity of advertisement should be shown of Tata Venture in Media as
well as in News Paper.
Some customers has point that Venture look like Tata Magic so the exterior
feature should be improved which shows a style and status.
Some new and exciting offer should be done to attract the customer to
purchase.
The driver can not adjust his posture and not fell comfort for smooth driving
hence it should be solved by the manufacturer of Venture.
Roll.no.1112370011 Saroj Institute of Technology & Management 107
Finding
My Findings
There are equal numbers of people who are self employed and in service.
During the survey I found that still there are 50% people who were not having any
passenger car.
Most of the people said Nano fits in the city traffic
During the survey I found that young people are more attractive towards feature of
the model.
I found that most of the people have a TATA company’s car.
80% people satisfy with the performance of car.
In my finding TV channel is more effective media for advertisement.
Comparison of model is more effective advertisement.
Roll.no.1112370011 Saroj Institute of Technology & Management 108
Suggestions
Tata has always been a product centric company. It’s no way a consumer oriented
company. It is visible from all the passenger products it has launched. The only
advantage it enjoys presently is its first mover advantage but it can’t enable you to
sustain competitive advantage for a longer period. Nano and Indica good initiatives
but where are the looks of a passenger car. Look at the roof, the positioning of tail
lamps, indicator positioning of headlamps, no side indicator in Nano etc. the
difference between a transport vehicle and a passenger must be evident strongly.
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BIBLIOGRAPHY
1. Principle of Marketing Management – Philip Kotler
2. Consumer Behavior – Leon G. Shiffman
3. Business & Economic Magazines
4. Internet.
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ANNEXTURE
1.Which of the following automobile you have?
(a)TATA (b)Maruti (c)Honda
(d) Cruze (e) Skoda (f) Any other _____________________
2.Who influences your purchase for four vehicle?
(a) Family (b) Advertisement (c) Self
(d) Friends / Relatives (e) Other
3.Which brand of do you have like most?
(a) TATA (b) Maruti (c) Honda
(d) Cruze (e) Skoda
4.Do you plan to purchase any of the following car modal in
further future?
(a)Tata venture (b) Maruti Alto
(c) Tata Winger (d) Yati
5.What you look in UV cars?
(a)Mileage (b) Space Roll.no.1112370011 Saroj Institute of Technology & Management 111
(c) Speed (d) Exterior look
6. Do you remember any ad. of tata venture ?
(a) Yes (b) No
7. When did you intend to buy a new four vehicle?
(a) early as possible (b) next month
(c) not planned
8. Which brand you will prefer for test drive ?
(a) TATA Venture (b) Maruti
(c) Honda (d) Cruze (e) Skoda
(f) Any other _____________________
Roll.no.1112370011 Saroj Institute of Technology & Management 112
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