SA-AMA Higher Ed Sig 2nd Meeting
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Transcript of SA-AMA Higher Ed Sig 2nd Meeting
Higher Education SIG
2nd Planning Meeting
Wednesday June 24, 2010
UTSA Institute for Economic Development
Thanks for being
here!
Today’s AgendaI. Recap of 1st meeting
– Mission/Focus
II. How do we fit in?– National AMA– Other Orgs
III. Hitting the Ground Running…I. BrandingII. SIG StructureIII. 2010-2011 tasks
IV. Discussion and Networking
Yippeeeeee!
I. Recap
On your mark, get set…RECAP!
Mission
To provide San Antonio’s higher educational
institutions with world class marketing expertise
and access to resources to showcase
San Antonio as a premier destination for higher
education in the minds of all stakeholders,
regardless of the course of study.
FocusProfessional Development – Provide educational and professional development programs for individuals responsible for the marketing of San Antonio’s institutions of higher education, bringing world-class experts and know how to the local market.
Students - Create a preference for San Antonio’s higher educational institutions among students of all ages, including graduating seniors and their families, retaining and attracting a greater percentage of high potential students vis-à-vis out-of-town schools. Help prospective students gain an understanding of real world career opportunities and a realistic evaluation of their suitability to ensure they select a local school and degree program that will equip them to succeed.
Public Schools – Provide secondary school educators and counselors with access to information and resources to encourage them to recommend local schools as a desirable destination for all students, and particularly high-potential students.
Faculty - Increase the attractiveness of San Antonio and its institutions to support the recruitment of leading educators, researchers and industry leaders.
Employers – Showcase the preparedness of San Antonio’s workforce to assist in the attraction of new businesses to San Antonio, while promoting local talent for a wide range of jobs over out-of-town candidates.
Press – Secure increased and ongoing favorable media and press coverage of San Antonio’s varied educational institutions and the city’s overall education environment as a sought-after destination for higher education.
II. How do we fit in?
Where am I?
National AMA• Annual Symposium for the Marketing of
Higher Education– 2010 San Diego– 2009 Boston– 2008 Chicago
• Dan Yoxall, OLLU
National “Higher Ed” SIG• An “Internet-Based Discussion Community”
Other Organizations• CASE
– The Council for Advancement and Support of Education (CASE) is an international association of educational institutions.
• Noel-Levitz– Noel-Levitz is a higher education consultant for student
success and enrollment.
• Stamats– Stamats is a higher education marketing consultant for
colleges and universities with their goals for recruiting students and raising funds.
III. Hitting the Ground Running…
Horaaaaaaaay!!!!!
Branding Brainstorm• Name
– San Antonio Higher Education Marketers (SAHEM)– Higher Education Marketers of San Antonio (HEMSA)
• Tagline– “Developing San Antonio’s Higher Ed Marketing Professionals”– “Nurturing Higher Ed Marketers”– “Nurturing Leaders in Higher Ed Marketing”– “Nurturing World-Class Higher Ed Marketers”
• Logo Ideas
SIG Structure• SA-AMA VP of SIGs
– Oversees the SIG’s development and serves as a liaison to the SA-AMA Board of Directors.
• Co-Chairs– Responsible for developing and leading the SIG
and the SIG’s volunteers.
• Members– Do we want to be a committee or council?
2010-2011 Tasks• Initiate bimonthly “Executive Committee” meetings
– Create a board/committee/council
• Build a programming schedule – At least 3 luncheons with a speaker or panel to discuss
“hot topics” in the higher education marketing industry– Regular networking socials
• Create curriculum for “Higher Ed Marketing Mastery Series”– 8 sessions culminating in an official certificate of
completion
Volunteers Needed• Executive Committee
– Programming • Venue• Speakers
– Mastery Series• Curriculum development
– Special Events/ PR + Media• Press• Social events• Sponsorship
IV. Discussion and Networking
I’m so happy, I’m doing cartwheels!
Thank You!
Luke Ortega, Co-ChairUTSA Institute for Economic Development
Vanessa Torres, Co-ChairSt. Mary’s University
Enrollment Marketing Manager