Break Your HeartTaio Cruz

http://www.youtube.com/watch?v=rOg_IHwXWsk

Notions of lookingThis video shows the notions of looking through direct gaze, voyeurism and objectification of women. The objectification of women is done by having a party full of good looking women surrounding the artist (in the party). In the screen grab below the woman is in the middle of the shot so the viewer focuses on her instead of the artist.

This shot below clearly shows the main female character applying direct gaze to the camera.

This clip shows voyeurism as the woman is looking at the artist and the viewer is looking at the woman. Also the man is looking at the woman.

Demands of Record LabelThis video meets the demands of the record label as it shows the

lifestyle and shows the artist in many views. The video helps give the idea that the artist is rich and can get any girl he wants. You see this from the party with all the women, the flash car and boat.

Lyrics & VisualsThe lyrics relate with the visuals as the song is

about breaking someone’s heart, in the video the artist is shown getting with other women and the woman is shown dancing with other men (like in the shot below)

IntertextualityThe intertextuality shows themes and items

similar to ones in bond movies, his car is an aston martin and he is the center of attention. There are shots of the artists in boats and parties which are similar to James Bond movies

Genre Characteristics

The video shows a rich lifestyle with lots of girls which is typical of R&B/Dance videos.