Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN auf Twitter)
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Transcript of Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN auf Twitter)
Running Lean at MyHammer
#LSMupBLN
One: What does it mean to run lean?
Two: Where are we at MyHammer today?
One: What does it mean to run lean?
Running Lean is a systematic process foriterating your web application
from Plan A to a plan that works
Running Lean = Applying tiny and fast iterationsthrough the Deming Circle to business models
Always iterate, but understand in which stage you are
Always iterate, but understand in which stage you are
Why should I want to iterate?
Most Plan A‘s don‘t work
Most Plan A‘s don‘t work
9 out 10 startups fail
Most Plan A‘s don‘t work
9 out 10 startups fail
Of those that succeed, more than two-thirds reportchanging their plans drastically along the way
Why?
Most Plan A‘s don‘t work
Untested hypotheses
Test your hypotheses, then refine them.
Refining = Learning
Refining = Learning
Make sure you are in the optimal learning loop
Where to start?
Where to start?
Lean Canvas = Micro Business Case
Where to start?
First, don‘t find a solution – find a problem!
„Customers don’t care about your solution.They care about their problems.“
„Having more passion for the solutionthan the problem is a problem.“
Excursus: Pretotyping
Two: Where are we at MyHammer today?
Bonus: Where did we come from?
Bonus: Where did we come from?
First iteration took 5 years
Very waterfally
Little focus, little learning
Where are we now?
First canvasses
First problem interviews
Switched to Scrum
First canvasses, first problem interviews
Means we really only started,but it already rocks
Most heard quote from people doing the problem interviews:
„...I have never before learned that much about...“
What we could already take away:
Not only do you learn about the assumed problem,you also learn about other problems and solutions
What we could already take away:
Expect to have your oh-so-awesomevisions and ideas completely crashed
Manuel KiesslingCTO, MyHammer AG
@manuelkiessling