RSD Product Planning and Marketing RSD Product Planning and Marketing Organization August 2012.

RSD Product Planning and Marketing

Organization

August 2012

2LSI Confidential – Internal Use Only

Product Planning and Marketing OrganizationFunctional Responsibilities

Strategic Planning

Product Mgmt

Market Segments

Leads

Product Marketing

BusinessPlanning

- Nanda Chheda

Major OEM

APJ / Channel

NA

Product Planning and Marketing

Kelly Bryant

Strategic Planning & Product Management

Bruce Trunck

Customer Marketing Management

Robert Andrews

Product Marketing & Business Planning

Robin Wagner


Strategic Planning & Product Management

Product ManagementBrian Highers

Market Segment Leads

Strategic and Product PlanningBruce Trunck

Greg Angell Winston Austria

Sean Campbell

Terry Gibbons

JoLynMaly

Jason McGinley

Audrius Stripeikis

SaketChauhan

TBH(Acting Kutcipal)

Release & Requirements Management

HA MegRAID

MegaRAIDMR HBA

iMR

SAS SW Drivers, BIOS,

IT/IR, PL

SAS HBA’s

Boot Apl. Mid-rack Apl.

Host AppsMgmt. SW

SWR

SAS ICROCIOC

SAS ICExpanderEnclosure

Mgmt.

– Tom Heil– TBH– TBH

– John Lohmeyer– George Penokie

Strategic PlanningEd Marchand

Industry & Alliances


MR Product Management

Greg Angell

Winston Austria

Sean Campbell

Terry Gibbons

JoLynMaly

Jason McGinley

Audrius Stripeikis

Release & Requirements Management

MSS Product Manager

Hardware/Accessories/MegaRAID

IT/IR Planning &

Product Strategy

HBA’s MDC Product Manager

Host Apps/SWR/

Channel PdM

Coordinate weekly PR scrub

MSS Roadmap & Product Requirement Definition

Batteries / FBU New product definition

HBA Roadmap & Product Definition

SBA Roadmap & Product RequirementDefinition

Host Applications Roadmap & Product Definition

Drive PA activity Customer Engagement

Adapter HW Feature Phase Plans definition

Monthly Roadmap Coordination

Customer Engagement

SWRAID

Organize and Analyze CQ Requirements

MR/iMR Requirement Definition

Product Futures

Channel launch(CD/Kitting)

Poetic Portal

Technology Evangelist

Quarterly website updates

Channel PdM Liaison

* Currently in the process of filling two positions for IOC/ROC product manager & Expander IC product manager


Customer Marketing Organization

Martin MaininiUSA & Europe

Accounts

Mark HannahCisco/ MDC West

Les Stevens EMC / MDC East

Jessica ChenAPJ

Matt OttOracle/Teradata

Rita MatchetteChannel /APJ

Saeed BaluchFTS / DH

Elaine MorrisSMC/Channel

Jerry Gardner Intel /CpM support

Alan JohnsonNet App/Xyratex

Marty RubinChannel &

APJ Accounts

George SmithUSA CpM support

HP

IBM

Dell

Dale Anderson

Amy EktesabiPERC

Major Accounts

Kevin SchutzStorage/Wkstns

John Ayer Account Lead

Siva Bakthavachalu

Customer Marketing Management

Robert Andrews


Product Marketing and Business Planning

– Christa Camiolo– Jim Evans– Bruce

Grieshaber– Tom McCarthy– Brett H.

Schechter

Product Marketing

BusinessPlanning

– Tracy Bowden– Kinnera

Mahankali– Yvonne Gricius

Product Marketing & Business Planning

Robin Wagner


RSD Product Marketing & Business Planning Responsibilities

Product Marketing Team

Products (GTM, Sales Readiness, Training)

Marketing Initiatives (plan & plan execution, mtgs)

Customers/Partners (OEM Co-Marketing)

Christa Camiolo SATA Boot Appliance Enterprise RAID (lead) Channel

MegaRAID 5.x & Thunderbolt SATA Boot Appliance

CacheVault

Jim Evans SWR, Chipset RAID, iMR Enterprise RAID (support) Dell

CacheCade 2.X ASD Alignment HP

MegaRAID 6.X & Invader Lenovo

Cisco

Bruce Grieshaber 6Gb/s SAS Switch SAS T10 STA Marketing Rep

Invader ROC & Fury IOC External Storage Xyratex

Cobra Expander NetApp

Silver Falls

Tom McCarthy HA-DAS HA-DAS IBM

Intel

Microsoft

Note: Product responsibilities may be outside initiative and pillar resp.Include HBAs in timeline


RSD Product Marketing & Business Planning Responsibilities

Business Planning Team

Major Responsibilities Primary SecondaryAnnual Revenue Plan Yvonne Gricius Tracy Bowden

Monthly Revenue Forecast Yvonne Gricius

Red Circle Inputs Yvonne Gricius

PLBP Revenue Exhibits Support Yvonne Gricius Tracy Bowden

Market Models Kinnera Mahankali

Long-term Revenue, Units Forecast Kinnera Mahankali

Quarterly Units Analysis Tracy Bowden Yvonne Gricius

Market Share Report for BOD Tracy Bowden Yvonne Gricius

Quarterly SAS Units Report Tracy Bowden Yvonne Gricius

Server Market Reports Tracy Bowden

Qtrly Review - Revenue, Units, Margins Tracy Bowden

Annual Review - Revenue, Units, Margins Tracy Bowden

MegaRAID Pricing, Price Lists, Costs Tracy Bowden

RSD Product Planning and Marketing RSD Product Planning and Marketing Organization August 2012.

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