Rountable presentation october 2016 pdf
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Transcript of Rountable presentation october 2016 pdf
![Page 1: Rountable presentation october 2016 pdf](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a287011a28ab891a8b724f/html5/thumbnails/1.jpg)
PROJECT
DATE CLIENTOCTOBER 26
PAPERLESS MARKETINGHELPING LOCAL BUSINESS CHANGE THE CONVERSATION
CRAVEN ROUNDTABLE
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WE BELIEVE IN CREATING GLOBAL CITIZENS
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A GLOBAL CITIZEN IS SOMEONE WHO IDENTIFIES WITH BEING PART OF AN EMERGING WORLD COMMUNITY AND WHO’S ACTIONS CONTRIBUTE TO BUILDING COMMUNITY VALUES AND PRACTICES.
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THE TOOLS AND CONVERSATIONS AVAILABLE TODAY THROUGH THE ACCESS OF THE INTERNET AND COLLABORATION ACCELERATES LARGE SCALE CHANGE.
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RENEWABLE ADVERTISINGTHE VALUE EXCHANGE BETWEEN PEOPLE AND BUSINESSES.
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THREE PRINCIPALS OF RENEWABLE ADVERTISINGDESIGN FOR PEOPLE WHERE THEY ARE DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE DESIGN WITH RESPECT FOR ALL
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42% DESKTOP VS.
51% MOBILE
DESIGN FOR PEOPLE WHERE THEY ARE
82% OF SHOPPERS USE THEIR MOBILE DEVICE WHILE
IN STORE TO INFLUENCE THEIR PURCHASE DECISION
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DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE
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DESIGN WITH RESPECT FOR ALL
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WAEL GHONIM:LET’S DESIGN SOCIAL MEDIA THAT DRIVES REAL CHANGE
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CRITICAL CHALLENGES FACING TODAY'S SOCIAL MEDIA
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WE DON’T KNOW HOW TO DEAL WITH RUMORSRUMORS THAT CONFIRM PEOPLE'S BIASES ARE NOW BELIEVED AND SPREAD AMONG MILLIONS OF PEOPLE.
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WE CREATE OUR OWN ECHO CHAMBERSWE TEND TO ONLY COMMUNICATE WITH PEOPLE THAT WE AGREE WITH, AND THANKS TO SOCIAL MEDIA, WE CAN MUTE, UN-FOLLOW AND BLOCK EVERYBODY ELSE.
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IT’S BECOME REALLY HARD TO CHANGE OUR OPINIONS AND ITS RARE THAT IF WE DO CHANGE OUR MINDS THAT WE WILL CHANGE WHAT WAS ALREADY SAID ONLINE
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TALKING AT EACH OTHER INSTEAD OF WITH EACH OTHERIT FAVORS BROADCASTING OVER ENGAGEMENT, POSTS OVER DISCUSSIONS, SHALLOW COMMENTS OVER DEEP CONVERSATIONS
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CRAVEN ROUNDTABLE
PROJECT
DATE CLIENTOCTOBER 26
10 SOCIAL MEDIA MYTHSAND WHAT YOU CAN DO TODAY TO RESOLVE YOUR MISCONCEPTIONS!
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MYTH #
DATE CLIENT
FOLLOWERS ARE YOUR MOST IMPORTANT METRIC
OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
SOCIAL MEDIA IS FREE
OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
PAID ADVERTISING IS THE ONLY WAY TO BECOME VISIBLE OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
POSTS SHOULD BE AUTOMATED
OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
MY CUSTOMERS AREN'T SOCIAL
OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
TRAFFIC IS THE BOTTOM LINE GOAL
OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
NOT TRUSTING YOUR AUDIENCE
OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
THE “SPRAY & PRAY” STRATEGY
OCTOBER 26 CRAVEN ROUNDTABLE
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MYTH#
DATE CLIENT
YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU ARE OUT OF THE ROOMOCTOBER 26 CRAVEN ROUNDTABLE
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MYTH #
DATE CLIENT
TOO MUCH CONTENT WILL GIVE AWAY MY SECRETS
OCTOBER 26 CRAVEN ROUNDTABLE