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PUBLIC RELATIONS WILL SECURE IT FOR YOU

P u b l i c R e l a t i o n s

Bill who gave Rotary squillions for PolioPlus?

P u b l i c R e l a t i o n s

Public Relations

What does Public Relations mean?

Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public.

This effort can be directed inwards to employees (Rotarians) or outwards to stakeholders

P u b l i c R e l a t i o n s

Rotary Australia Public Image In 2008

Rotary International conducted Focus Groups

of non - Rotarians in Sydney, Johannesburg and Buenos Aries, and these were the results…

P u b l i c R e l a t i o n s

Rotary Australia Public Image In 2008

Listen to this!

“The 200 focus group participants saw Rotary

as elitist, inflexible, male centric, old, secretive

and catering for the wealthy.

They also had a strong perception that women

are not allowed or welcome in Rotary.

Overall, respondents showed a significant lack of knowledge about what Rotary accomplishes – either at the local or the international level – and about how to join a Rotary Club” ROTARYWORLD April 2009

P u b l i c R e l a t i o n s

2010 – 11 Communications Plan

To increase public awareness in our area To communicate better with own members and the local community To improve our outward appearance ie bill boards and Rotary signage “spring clean” and visit RDU merchandise catalogue to take advantage of a Rotary Club uniform upgrade and “freshen up” Celebrate 105 years Feb 2010 Celebrate 21 years of women in Rotary 2010

P u b l i c R e l a t i o n s

Happy Birthday Rotary

P u b l i c R e l a t i o n s

Tell me again why we let women into Rotary?

P u b l i c R e l a t i o n s

PR Target Audience

Our local community Potential new members – especially 30-45 year olds Business leaders and potential contributors (funds and in kind services) Rotary Alumni Our members Schools (youth programmes) Local and central government

P u b l i c R e l a t i o n s

Goodness gracious me, for why do you want to know who the new DG is for District 9640?

P u b l i c R e l a t i o n s

External Communications Local media not just main stream but online business associations and shopping malls Develop relationships with journalists (Margaret Gee manual for names via Pro Media) Regular contributions columns, radio, local TV, RDU Research joint PR with neighbour clubs

P u b l i c R e l a t i o n s

Internal Communications

Bulletin, print and email Emails set up distribution groups Meetings – alert media to top speakers Face to face set up meeting with local media contacts Web site review RDU contribute regular articles Get Rotary video magazine screen to club 1/4ly

P u b l i c R e l a t i o n s

Consider Advertising

Banners Flags Posters Billboards Cinemas Purchase Sail type stand-up banners Meet local business leaders and establish potential for joint advertorial Tee shirts/hats Club brochure Guest speakers copy of RDU

P u b l i c R e l a t i o n s

Rotary Down Under (RDU)

Every Rotarian is a subscriber (46,000 print run) published 11 times per year Established 1965 Regular survey of readers – last October 2007 McNair Ingenuity Research Sample group 1 in 10 Australian 1 in 20 NZ Summary of results Distribute use club sticker

P u b l i c R e l a t i o n s

Promote Rotary with effective billboards

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YOU have the power to grow Rotary