Rose Bowl Social Media Review #UWSocial January 18, 2012.
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Transcript of Rose Bowl Social Media Review #UWSocial January 18, 2012.
Rose BowlSocial Media Review
#UWSocialJanuary 18, 2012
Goals
Rose Bowl Social Media Review#UW Social - January 18, 2012
Tell Our Story / Strengthen The Bond
Encourage & foster fan engagement
Expand our followers & reach
Planning
Rose Bowl Social Media Review#UW Social - January 18, 2012
Establish a coverage outline
Define points of emphasis for each medium
Five staff members
Equipment
Tools & applications
Created hashtags
Communicate with campus partners
WhoSay
Rose Bowl Social Media Review#UW Social - January 18, 2012
Content Examples
Rose Bowl Social Media Review#UW Social - January 18, 2012
Wisconsin Badgers Facebook Page
Content Examples
Rose Bowl Social Media Review#UW Social - January 18, 2012
Wisconsin Football Facebook Page
Content Examples
Rose Bowl Social Media Review#UW Social - January 18, 2012
@uwbadgersdotcom Twitter Account
Content Examples
Rose Bowl Social Media Review#UW Social - January 18, 2012
@BadgerFootball Twitter Account
Rose Bowl Social Media Review#UW Social - January 18, 2012
Content ExamplesWisconsin Athletics YouTube Channel
Results
Rose Bowl Social Media Review#UW Social - January 18, 2012
Grew fans & followers by 5,896
Delivered 13,629,768 impressions
Produced 25,518 interactions
Increased Klout scores
-Wisconsin Athletics: 48.05 to 52.78
-Wisconsin Football: 60.79 to 65.01
Takeaways
Rose Bowl Social Media Review#UW Social - January 18, 2012
Recognize mobile limitations
Using Google+ effectively
Strive for more interactive content
Promote content better
Improve communication with campus
Big time commitment
Putting numbers & results into context
Maintaining social media organization