Ronald schaper ION-IP- Tagless Analytics for Marketeers

Optimizing Application Delivery

Tagless Analytics for Marketeers

IAM’10by

Ronald Schaper


What will you learn

• Blind spots using Web Analytics with Tags• Unwanted results of Tagging• Advantages of Tagless Analytics

How to get:

• Quick Results• Secure and Accurate data• Lower long term cost• Independent of IT


What is Tagging

<script type="text/javascript">var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));</script>

<script type="text/javascript">try{var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();} catch(err) {}</script>

• Java code, most of the time on the bottom of every page of your website, to get information about visitor behaviour


Google Analytics Opt-out Add-on

“(…) Dies hat den Berliner Beauftragten für Datenschutz und Informationsfreiheit sowie das Unabhängige Landeszentrum für Datenschutz Schleswig-Holstein (ULD) veranlasst, hierzu eine Prüfaktion durchzuführen. Gemäß einem Bericht von [email protected] haben über 80% aller gut besuchten Webseiten in Österreich und in Deutschland Google Analytics eingebaut. Google wurde von den beiden Landesdatenschutzbehörden aufgefordert, mitzuteilen, welche Unternehmen des jeweiligen Bundeslandes das Analysewerkzeug einsetzen. In einer ersten Stichprobe wurden Betreiber ausfindig gemacht und um Stellungnahme gebeten bzw. aufgefordert, dieses Werkzeug nicht mehr weiter zu nutzen” Source: Das Unabhängige Landeszentrum für Datenschutz Schleswig-Holstein


Blind spots using Analytics with Tags

Visitor groups who have:

• disabled JavaScript and Script blockers• blocked, Removed or deleted Cookies• Firewalls, Spyware and Malware Blockers• JavaScript and Page Tag setup Errors

What you don’t see:

• Performance Metrics• Mobile Devices


Unwanted result of tagging

• Same data is sent out for multiple tools (Web analytics, conversion optimization, advertising tags).

• End User Page Performance suffers• Sensitive data is out of your control• Implementation time and cost

Page load time 15,9 secondsAnalytics tagging code 4,6 seconds


How Conversions relate to Performance


Tagless: how does it work

Analytics In A Box

• Sniffing the web traffic


Advantages of tagless solutions

• No tagging• Real time data capture and reporting• Better performance of web pages• Performance Data Integration• All visitors are monitored, including mobile• Web data never leaves your secure network• Lower long term cost


Solution

Analytics In a Box (AIB)

• A complete Web Analytics in a single device • Real-time traffic collection engine with Google

Urchin• No tagging of pages is needed• Customer Click Paths• Easy to configure and deploy• You can begin collecting meaningful data in an hour.• Data analysis on an hourly basis • Interfacing with back-end systems


Conclusion

Using tagless Web Analytics with AIB you get:

• Quick Results• Secure and Accurate data• Lower long term cost• Independent of IT


ION-IP BV.Private company founded in 1977Headquartered in Veenendaal50+ employees

Value’s Powerfull & Agile Expert & Professional Stable & Independent Reliable & Resultdriven

Focus onImprove the business value of customers with a suite of technologies that is specifically designed to optimize the delivery of web- or IP-based applications.

ContactCitadel 10,3905 NK Veenendaal,+31 (0)318 [email protected]

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Factsheet ION-IP

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Ronald schaper ION-IP- Tagless Analytics for Marketeers

Technology

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