Anthony Williams

My Roles and Responsibilities

Director, Producer, Lighting Manager, Props Manager, Hair and Makeup Artist: Anthony Williams

What the role and responsibility is for each person:

My role of being the director is that I will be in charge of the artist, actors and dancer as I direct the action in the production of the music video; also whatever my artist and actors is ordered to do must do it. In all I am the person responsible for the overall unity of the music video and for coordination of the work. The skills I acquire for this role is communication, being a good leader, organisation, and being quick at making last minute decisions.

My second role in this music video is being the producer, this role means that I will not be involved in any technical aspects of the music video but who is still responsible for the overall production. The five skills a producer needs to be successful are organization, the ability to make decisions quickly, being a good negotiator, being diplomatic, and having lots of energy.

My third role is to be the in charge of the camera this is to ensure that all the shots I have planned to use being long, establishing, medium, close-ups, and two shot so that my audience can stay focused on what is taken place and how.

Medium Shot – This shot will show my artist and actors from waist up usually. Its main objective of the video will be to capture the action well and shows detail in

the shot of my artist rapping.

Long shot – This shot will show full body shots of my artist, actors and dancer to show what they are doing also to show their surroundings of areas for example graffiti.

Anthony Williams

Establishing shot – This shot will show full surroundings of the locations so that my artist’s audience can understand where he comes from and where he is in the video.

Close up – This shot is used to show my artist and actors facial expressions and for the artist to show him rapping.

High Angle – I will use this shot to make my actor look small or with less authority to another.

Anthony Williams

Two shot – This shot is used to show both artist and actors together on most occasions to show friendship and association.

This is a technical role which means I will fulfil this job role by the use of equipment. It is my responsibility as the camera person to set up all the shots correctly and film accordingly to the storyboard alongside the rest of the cast. It is also my responsibility as the camera person to hire out and look after all equipment especially whilst filming on location. The skills I will need for this is good attention and focus, being a good negotiator and having good organising ideas.

My fourth role as the lightning manger will to make sure that the lightning is correct for the music video and suits its genre of hip-hop. By looking into my research I felt that high-key lighting will be the main source of lighting as it shows my artist’s costume fully and props also it shows his facial expressions clearly. The target audience will notice this as they can clearly see the artist and see his eye catching props such as chains and watches this tells the audience about their culture. When using high-key lighting I must make sure not to have any unwanted shadows and to also have the correct tone for the music video. Because of locations lighting will change constantly for example inside Oasis Academy Hadley I will use high-key lighting but outside I will use natural lighting to create a feel of normality making the audience feel as if they are there.

My fifth role is being the props manger this being my responsibility to in any extras in the music video for example jewellery and anything that needs to be in the scene. The skills needed for this role is to be organised, to be neat, and have good imagination.

Jewellery: These props are use to show off the artist jewellery in music video as they show the artist’s wealth and high status by showing chains, rings, ear rings and watches as this suits the narrative of the video being about money and luxury. As it says in Goodwin’s theory that “there is a relationship between lyrics and visuals” by me adding jewellery to the music video it matches the lyrics of the song which talks mostly about money.

Anthony Williams

Money: This prop is shown on many occasions in the music video to match the narrative as everyone in the music video cares most about money, and will do almost anything to gain it. There is money shown in nearly all hip-hop music videos this showing it as conventional towards its genre.

Mobile phones: Many mobile phones are shown in this music video for communication and some shown to show off their high status. Blackberry and Iphones are used to show off their high status as they are the highest selling phones.

And my last role is being the hair and make-up artist, this role is very important as I am responsible for the way the artist and actors look in the music video. In this role I am required to fix up their hair and giving them better appearances by adding foundation to clear up spots and to add lipstick, mascara, ect to the female acts to create more voyeurism.

All my acts in this music video are aged 15-18, this showing that the music video is youthful due to seeing bright colours, locations such as parks, and dancing all these acts play the part of making the music video look joyful and surreal.

Anthony Williams

To make my music video look like the hip-hop genre I needed the clothing and accessories to play the part. I plan on each of my actor’s costumes to appeal to the hip-hop subculture by mainly wearing brand names that are a part of hip-hop fashion such as Nike, Adidas, Prada, Nickleson and Reebook; all these named brandings are a part of hip-hop subculture fashion. My artist is required to do all the same although he will follow the values of hip-hop to create his image by showing constantly rapping the audience will know he is an MC and MCs are part of the hip-hop subculture.

The colours which I will be using in this music video will be bright colours as the graffiti background consists of many bright colours that are youthful, this appeals to young audiences as they see that the music video colourful and jubilant.

My artist’s music video consists of many actors and performers who all have their each separate role by following the storyboard and script.

Anthony Williams: I am the main character in the video also the artist in the video; I will be seen giving orders to other actors who do my tasks which are seen in the narrative. As the artist I am the main focus in the video, I am seen rapping constantly.

Anthony Williams

Michael Dennis: He is as my artist’s friend who sits next to him while he raps this telling the audience they are good friends.

Akeem Bryan: He is the hitman in the video who takes out the tasks of the artist but is tricked by the artist and is not fully paid.

Patrick Morrison: He is seen as one of the artist pawns doing task for him delivering packages.

Bradley Morrison: He is shown as the hitman’s target that is presumed taken out by the hitman as he is not seen again in the music video.

Anthony Williams

Nicholas Douglas: He is the dancer of the music video, body poppin constantly he expresses to the audience that the music video is of hip-hop genre because of the subcultures favourite style of dancing.

Tennika Williams: She is the first attractive young lady shown in the music video to express voyeurism, she is shown sitting on the coach frustrated.

Monique Williams: She is the second attractive young lady shown in the music video to express voyeurism and is seen calm sitting down.

The music video’s narrative is that the artist calls a hitman to take upon a mission by killing someone. As the hitman does the deed he then meets the artist’s associate which he is then received which is believed to be his payment. As he opens the envelop he sees a £5 and nothing else but paper this greatly angers the hitman. The audience then see a last scene of the artist showing off money which is believed to be the money which was supposed to be paid to the hitman.

The editing techniques I plan of using in my music video mainly will be fades. The use of fades allows the audience to follow the narrative clearly not being distracted by anything else. As the narrative is strong we must use other editing techniques such as straight cuts to make it easier for the audience as they will not notice the technique as the focus won’t be taken away from the narrative. This is shown in 50 Cent’s song ‘Just a Lil Bit’ as

Anthony Williams

he uses these techniques to allow the audience to follow his narrative accurately while still noticing the artist and the visuals shown in the music video. http://www.youtube.com/watch?v=GllEDACUbNo&ob=av2n

The text I plan to use in the video will be bold writing so that my audience can read clearly who the artist is in the video and what the song is called I am still deciding of what coloured font to use as i wish to use either black or white as the black colours make the artist seem dark while white making him seem pure.