ROLE OF MEDIA IN PAKISTAN

Presented by :ZAHID ALI MUGHAL

Role of Media in Pakistan

Table of Contents

IntroductionEvolution of MediaPurpose of MediaPositive Effects of MediaNegative Impacts of MediaRole of Media in Pakistan

Introduction To MediaCommunication channels through which news, entertainment, education, data, or promotional messages are disseminated is known as media.

Types of Media Media comprises of three types.1. Print Media2. Electronic Media3. Social Media

Evolution of MediaThe media in Pakistan dates back to pre-partition years of British India, where a number of newspapers were established. The newspaper Dawn, founded by Muhammad Ali Jinnah and first published in 1941, was dedicated to promoting for an independent Pakistan.Pakistan Television was launched in November 1964 which switched over to color transmission 12 yearIn March 2002, it was decided to set up Pakistan Electronic Media Regulatory Authority (PEMRA) with a view to facilitate, license and regulate the growth of electronic media in the private sectors later.

Purpose of media

Three main objectives of media are;I. AwarenessII. Entertainment III. Advertisement

Positive Effects of Media

1. Level of Awareness.The level of awareness has increased. Media has contributed a lot in increasing the general knowledge of people.In primitive time people were unaware of many issues.

2. Helps in Educational Efforts.

Media is also used by the state / society /organizations to promote educational activity. Some universities uses media for education.

3.Support to Public Issues / Affairs

Media provides viewpoint of the public on public issues. Media has given voice to the

public.

4. Social AwarenessBring the world at doorstep with its various trends, colors and life styles.

Changes moods and behavior of people from conservative to liberal.

Bold topics through dramas and talk shows to purify the society from superstitions, evils and fake stories.

5. Religion Clarifications*Authentic information by the competent scholars instead of narrow minded and ignorant clerics who have changed the world into hell.

*Solutions of answers of publics’ questions which remain unheard and unexplained.

*Highlights religious events like Moharram, Eid, Mairaj and the holy Ramadan.

Impact of Media on Pakistani Society

• Media is strengthening development in Pakistan.• Media has supported Democracy.• Media has highlighted Public issues.• Media has given voice to neglected element of society.• Media has become entertainment industry; it satisfies all segments, age groups of our society.

Negative Impacts of Media

1. Consumerism.

The effect of media is very strong with respect to advertisement on consumer products, instead of being producer media has made us consumer.

2. Moral Vacuum.

The dramas, programs etc shown on media glamorize everything they depict, this has created a moral vacuum and our young generation is going away from our religious and social values.

3. Westernization.

Western / Indian cultural invasion has taken place through media and is permeating Pakistan society. Our commercials are depicting western values and causing a loss of national identity.

4. False Values.Pakistani Media is projecting false values in its some of programs. Like love stories in dramas, movies, hi-fi living styles / material depicted in dramas, etc. are not real and are not based on ground realities.

5. Exaggeration.It glamorizes issues, resorts to negative exaggeration of matters, newspaper headlines are depicting violence, etc all this demoralizes the nation. At times news are given without authentication / confirmation. Unethical material /photographs / scenes are shown on our media promoting vulgarization

6. Dangers to Socialization.We remain fixed to TV screens at the cost of socialization. We neglect our social activities just to watch some favorite programs on TV. We are not undertaking socialization / giving time to our kids, parents, etc because we are glued to TV etc. This is developing a generation gap. We are giving more time to TV channels and less time to social activity and a sort of isolation is being developed.

Role of mediaRole of media in Pakistan is getting quite irresponsible; as there are so many talk shows and political debates on the screen all the time and sometimes they seems to be crossing their limits. Media reflects the society and it is the responsibility of media to expose the country to the whole world in better way.

Our Media

Quote“Media is a double edged sword.It has its benefits, it has its vices