ROLE OF MEDIA IN

CREATING SOCIAL AWARENESS

PRESENTED BY

A.PUGAZH NAAVARASI

MEDIA Communication Tools Store and deliver information / data

TYPES OF MEDIA Print media

Electronic media

WHAT IS MEDIA ACTUALLY? Everywhere Part of our life Learning process Shape personalities Change the way we perceive

Understand the world Portrays the facts

AWARENESS IN THE SOCIETY Capability to empower Force multiplier(spreading awareness)

Check on corruption & bad administration

Bringing people together

STRATEGIES MEDIA USE: Impressive

ΩFilm starsΩCricketers

SOCIAL THEME MOVIES

SOCIAL THEME MOVIES

AMITABH BACHAN – POLIO DROPS

INDIAN CRICKET TEAM – HIV CAMPAIGN

CLEAN INDIA – PROMOTIONAL STRATEGIES

CHENNAI FLOOD – NDRF”S CONTRIBUTION

USAGE OF MEDIA NOW-A-DAYS

USAGE OF MEDIA BY PEOPLE

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IT’S JUST A BEGINNING… TO GENERATE FUTURE

BUILD YOUR WORLD USING SOCIAL MEDIA RIGHT