1. 1. The Role of New Media in the Everyday Constructing of Personal Identity Anna Shirokanova, PhD shirokanova@bsu.by XVI April Conference, April 8, 2015 Q: Media and Communications
2. 2. The Problem New Media are pervasive; Relying on them, we have made them part of the mechanism of identity formation; We produce and consume the mobile, nomadic self with new media ; , ; ,
3. 3. Research Question Which new media and in which ways do inform personal identity in everyday life? ?
4. 4. Personal Identity Our self-image used for self-description; Result of exchange with significant Others; Our image of the Self is re-active to the Others actions. . . , ; ; .
5. 5. New Media in Everyday Life fro a y to a y ; The space of flows (Castells); The simultaneous time (Urry); o -demand media consumption culture; Digital migrants and aboriginals alike. ( ); ); ; ,
6. 6. Types of New* (social) Media Collaboration Blogs Content communities Social networking sites Virtual game worlds Virtual social worlds Kaplan & Haenlein 2012 PRESENCE
7. 7. Blogs vs. Virtual Game Worlds Blogs: Drawing an imagined portrait of oneself; Recurring symptom of self-neurotization (no Other is necessarily present) : ; . Mikheeva 2002 * , , ,
8. 8. Blogs vs. Virtual Game Worlds Virtual game worlds: Spontaneous communication with the Other; Role distance (Goffman) Discovering the Self :) : ; ;
9. 9. Prospectives Post-social cyborgs (no thriller: cf. the photographic e ory ; Growing role of digital objects in identity construction (Crosbie paradox); More individuals seeking control over their identities : ., ; * ; Knorr-Cetina 1999; Crosbie 1998
10. 10. Prospectives Self as an image for consumption; Growing life expectancy-> longer youth -> constant self-re-construction; Audiences more active and creative in using and adapting media to their needs; Neurotized search for the Other. ; -> -> ; ; .
11. 11. 10 sec for self-promotion: a collaborative reference book on New Media research (in press, 2015)
12. 12. ! Thanks for your attention!