Role of IT in Mangement by Prof. Amit Chandra - GSBA College
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Transcript of Role of IT in Mangement by Prof. Amit Chandra - GSBA College
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SUBJECT CODE- BA 106
SUBJECT TITLE-FUNDAMENTALS OFFUNDAMENTALS OF COMPUTING COMPUTING
SKILLSSKILLS
FOR MANAGERSFOR MANAGERS
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OBJECTIVE OF THE PAPER• Information technology works as backbone Information technology works as backbone
for any industrial development. The objective for any industrial development. The objective of this paper is to train the young managers of this paper is to train the young managers the basic theory and practices of computing the basic theory and practices of computing skills they would require to work in hostile skills they would require to work in hostile industrial scenario. This course will act as a industrial scenario. This course will act as a basic building block on which they can go for basic building block on which they can go for further studies if they want.further studies if they want.
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CLASS ACTIVITIESCLASS ACTIVITIES
Assignments
Surprise tests
Lab activities
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CONTENTSCONTENTS Application of IT in Marketing Use of Internet-1. Internet selling2. E-commerce3. EDI (Electronic Data Interchange) DBMS (Database Management System) MIS (Management Information System) IT in Production Mgmt. IT in HRM IT in Finance Conclusion References
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•APPLICATION OF IT IT IN MARKETINGIN MARKETING
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•Marketing and IT•E-marketing•M-marketing•Use of SAP•Brand building•Banner Ads•CRM
Areas covered
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Marketing and IT• It has applications in 1. Marketing information system2. Marketing intelligence system3. Marketing research4. Product design5. Packaging design6. Promotions7. Advertisements
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E-marketing
• Online marketing
• E-telling
• E-ads
• E-branding
• E-promotioning
• E-research
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An online marketing site
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M-marketing• Marketing conducted on wireless, mobile
devices
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Use of SAP in Marketing• With over 60 high growth Indian retail
companies embracing SAP technology for Retail Solutions.
• SAP for Retail provides an integrated technology platform for retailers and a one point solution for supporting and managing different business models
• Example1. owned stores, 2. franchise stores, 3. shop n shop concepts.
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BRAND BUILDING
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HOW IT HELPS IN BRAND BUILDING• It makes difficult design simpler
• Computer aided design helps in designing the products
• It also provides graphics in designing product’s packages
• It improves the visibility of brands
• It helps in customization
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BANNER ADS
• A banner is a typically rectangular
• advertisement placed on a Web site
• either above, below or on the sides of
• the Web site's main content
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A CLOSE LOOK
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CRM-The new buzz in marketing
ENHANCING
RETAINING
SATISFYING
GETTING
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Some other avenues……• Sales report generation
• POS data management
• Workforce management
• Forecasting and Replenishment
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CONCLUSION
Today marketing is not being only Today marketing is not being only
considered as a key functional area. It hasconsidered as a key functional area. It has
become the way of doing the businessbecome the way of doing the business
and invent of IT making it more and moreand invent of IT making it more and more
penetrating day by day.penetrating day by day.
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Use Of Internet In ITUse Of Internet In IT
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INTERNET SELLING
Internet selling of relatively simple products, such as books is easy
Internet selling of products or services with many options and varieties is complex
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E-COMMERCE Business to consumer, e.g., Travel business Buy air tickets on website Buy train tickets website Business to business, e.g., Raw material is
sold to other manufacturing industry using
• website
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ELECTRONIC DATA INTERCHANGE(E.D.I)
Traditionally paper documents are given- e.g. Invoice cum challan printed on paper along with material
Now, Floppy or CD or email is given instead of paper documents
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Database Management System Database Management System (DBMS)(DBMS)
An application software that organises data into records in one or more databases and allows organising, accessing and sorting of the data in a variety of formats.
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Database ApplicationsDatabase Applications
Personal databases
Workgroup databases
Departmental databases
Enterprise databases
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Personal Computer DatabasesPersonal Computer Databases
Designed to support one user with a
standard alone PC.
E.g. a sales person keeping track of this customer information with contact details.
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Workgroup DatabasesWorkgroup Databases
A relatively small team of people (less than 25) who collaborate on the same project or application.
E.g. a software development team maintaining a list of software objects.
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Department DatabasesDepartment Databases
A department is a functional unit of an organisation. It is larger than a workgroup.
Department databases are designed to support the various functions and activities of a department.
E.g. a personnel database that is designed to track data concerning employees, jobs, skills and job assignments.
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Enterprise Databases
An enterprise is one whose scope is the entire organisation or enterprise.
Such databases are intended to support organisation-wide operations and decision making.
E.g. a large health care organisation that operates a group of medical centre's including hospitals, clinics and nursing homes.
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Database EnvironmentDatabase Environment
Marketing Purchasing
Accounting
Marketing
Sales Advertising
Accounting
Accounts Receivable
Accounts Payable
Corporate Database
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MANAGEMENT INFORMATION MANAGEMENT INFORMATION SYSTEMSYSTEM
A set of interrelated components that collect A set of interrelated components that collect (or retrieve), process, store, and distribute (or retrieve), process, store, and distribute information to support decision making and information to support decision making and control in an organizationcontrol in an organization
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Functions of an Information System
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Major Business Functions Rely on Major Business Functions Rely on Information SystemsInformation Systems Sales and marketing
Manufacturing
Finance
Accounting
Human resources
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IT IN PRODUCTION
Use in Critical path method (CPM) finding
Use in making PERT (Programme Evolution & Review Technique) chart
MRP (master resource planning)
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An overview of MRP software
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IT IN FINANCEIT IN FINANCE
Accounts, e.g., Tally, FACT etc. Online asset management Income tax deposition via
XBRL(extensible Business Reporting Language)
Securing financial information of customers
•
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An overview of a finance software
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IT IN HUMAN RESOURCE IT IN HUMAN RESOURCE MANAGEMENTMANAGEMENT Employee payroll enquiry
Labor wage maintenance
Maintain employee profile record
Performance monitoring
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An overview of a HR software
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ConclusionConclusion Perfection in doing business is catching
importance day by day. So do increasing the role of IT in business. Today IT infrastructure measures the success of a concern, over merely being fundamentally strong. So, to sustain, to grow and to perish one needs massive IT implementation regardless whatever the business is.
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REFERENCESREFERENCES
Computer for manager by S.K.BasundaraComputer for manager by S.K.Basundara
Computer Fundamentals by Sinha & SinhaComputer Fundamentals by Sinha & Sinha
Concerned faculties of different subjectsConcerned faculties of different subjects
Websites and articlesWebsites and articles
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THANK YOUTHANK YOU