Mangement Guru.deepmala

8/14/2019 Mangement Guru.deepmala

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MANAGEMENT GURU


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PHILIP KOTLER

Philip Kotlerborn 27 May 1931 in Chicagois the S.C. Johnson & Son DistinguishedProfessor of International Marketing at theKellog School of Management atNorthwestrn University.


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ACHIEVEMENTSHe was selected as the #4 management guru ofall time by the Finacial Times (behindJack

Welch,Bill Gates and Peter Drucker).He has been hailed by the Management Centre

Europe as "the world's foremost expert on the

strategic practice of marketing." Also considered

one of the pioneers of Social Marketing.


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KMG GROUPThe Kotler Marketing Group (KMG), Dr. Kotler

has consulted to many major U.S. and foreigncompanies - including IBM, Michelin, Bank ofAmerica, Merck, General Electric, Honeywell,and Motorola - in the areas of marketing

strategy and planning, marketing organization,and international marketing.

"Today's smart marketers don't sellproducts; they sell benefit packages.

They don't sell purchase value only; theysell use value.


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Philip Kotler in

Kotler on Marketing

Five Ps From PHLIP KOTLER

1.PRODUCT

2.PROMOTION:EFFECTIVE

COMMUNICATION

3.PLACE:PHYSICAL DISTRIBUTION AND

CHANNEL MANGEMENT4.PRICING THE PRODUCT

5.PACKAGING


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Books by Philip Kotler

Philip Kotler and Kevin Lane Keller, Marketing Management, PearsonEducation, 2006 Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for

Improved Performance, Wharton School Publishing, 2006. Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer,

2006. Philip Kotler and Dawn Iacobucci, Kellogg on Marketing, John Wiley &

Sons, 2001 Building Global Biobrands: Taking Biotechnology To Market BUS

HD9999.B442S56 2003 Marketing Insights From A to Z: 80 Concepts Every Manager Needs to

Know BUS HF5415.K63127 2003 Marketing Asian Places: Attracting Investment, Industry, and Tourism to

Cities, States and Nations BUS HC415.I53M37 2002 Marketing Professional Services: Forward-thinking Strategies for BoostingYour Business, Your Image, and Your Profits BUS HD8038.A1K67 2002

"Marketing Professional Services: Forward-Thinking Strategies for BoostingYour Business, Your Image, and Your Profits," 2nd Edition, rev. by David HMaister. Consulting to Management Sep 2002. Vol. 13, Iss. 3; p. 57.


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Social Marketing: Improving the Quality of Life BUS HF5414.K6720002

Marketing Moves: A New Approach to Profits, Growth, and RenewalKC HF5415.K68M3 2002

Marketing Management: Analysis, Planning, and Control RDLHF5415.13.K64 1976

Simulation in Social and Administrative Science: Overviews andCase-examples DBW H61.G83 1972

Marketing Management; Analysis, Planning, and Control BUSHF5415.13.K64 1972

Readings in Marketing Management BUS HF5415.13.K65 1972 Creating Social Change DBW HM101.Z28 1972 Marketing Decision Making: A Model Building Approach BUS

HF5415.K63 1971 Marketing and the Computer RDL HF5415.13.C33 1970 Marketing Management: Analysis, Planning, and Control BUS

HF5415.1.K67 1967


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AL RIES

Al Ries attended high school in Harvey, Illinois,before joining the Merchant Marines and later the US

Army where he served in Korea. Upon his return, Alattended and graduated from DePauw University inGreencastle, Indiana with a degree in liberal arts in1950. After school, he accepted a job in theadvertising and sales promotion department of

General Electric in Schnectady, New York.


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ACHIEVEMENTS

In 1999, Al was named one of the 100 most

influential public relations people of the 20th

century by PR Week magazine. He also was

profiled in the June 28th issue of Business Weekmagazine.

In the year 2000, Al Ries and Laura Ries co-

authored The 11 Immutable Laws of Internet

Branding, published by HarperCollins. The bookuses Ries' marketing knowledge and expertise

in branding and brings it to the Internet.


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PR V/S. Advertising

3 Facts ofLife

Advertising often gets the credit for PR

successes.

Advertising often gets the credit for

campaigns that don't deserve it.

Advertising dollars cannot compensate for

the lack of favorable PR.


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JACK TROUT

Jack Trout started his business career in theadvertising department of General Electric.

From there he went on to become adivisional advertising manager at Uniroyal.Then he joined Al Ries in the advertisingagency and marketing strategy firm wherethey worked together for over twenty-six

years


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ACHIEVEMENTS He is president of a prestigious marketing firm with

headquarters in Old Greenwich, Connecticut, and offices in 13countries. Trout manages and supervises a global network ofexperts that apply his concepts and develop his methodologyaround the world. His firm has done work for AT&T, IBM,Burger King, Merill Lynch, Xerox, Merck, Lotus, Ericsson, TetraPak, Repsol, Hewlett Packard, Procter & Gamble, Southwest

Airlines and other Fortune 500 companies. With Al Ries, Jack coauthored the industry classic, Positioning:

The Battle for Your Mind, which was published in 1980 by theMcGraw Hill Book Company and subsequently by WarnerBooks in paperback. In 1985 Jack and Al wrote a second

bestselling book, entitled Marketing Warfare. Both books arenow published in 14 languages. In 1988 Bottom Up Marketingwas published, and became very popular as the "process"book, completing what has become known as the "Trilogy" ofmarketing books.


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Geert Hofstede

Geert Hofstede,1928 Born at

Haarlem, the Netherlands. He hasdone Diploma (M.Sc.) MechanicalEngineering from Delft TechnicalUniversity & Part-time doctoral study

at Groningen University. He is aninfluential Dutch writer on theinteractions between national culturesand organisational culture, and is an

author of several books including'
http://en.wikipedia.org/wiki/Image:Geert_Hofstede.JPG


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ACHIEVEMENTS

1965-71 Founded and managed the PersonnelResearch Department of IBM Europe.

1980-93 Co-founder and first Director, IRIC

(Institute for Research on InterculturalCooperation), the Netherlands.

1992-2000 Honorary Professor, University ofHong Kong.


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Hofstede's Framework for

Assessing Culture

Culture is more often a source of conflict thana synergy. Cultural differences are nuisanceat best and often disaster.

Small vs. Large Power Distance

Individualism vs. collectivism

Masculinity vs. femininity Uncertainty avoidance

Long vs. short term orientation


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Books by Geert Hofstede

Hofstede,Geert and Hofstede,Gert-Jan.

cultures and organizations:software of mind.New

York:McGraw-Hill U.S.A.,2004.

Hofstede,Geert,Cultures consequences,

comparing values,Behaviors,Institutions &

organizations Across nations thousands

oaks CA:Sage Publications 2001.


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KENICHI OHMAE

Dr. Ohmae born 1943,attended WasedaUniversity (BS),the Tokyo Institute ofTechnology (MS), and the MassachusettsInstitute of Technology (Ph.D. in nuclearengineering). Honorary doctorate from NotreDame University in 1995.


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ACHIEVEMENTS

Dr. Kenichi Ohmae is the Founder of "Reform ofHeisei", a citizen's socio-political movementestablished on November 25, 1992, to promote andcatalyze the fundamental reform of Japan's politicaland administrative systems.

Dr. Ohmae is also founder and Managing Directorof the Ohmae & Associates, EveryD.com, Inc. (aninternet platform for living rooms), BusinessBreakthrough (an around-the-clock interactive

satellite television for business and management),Ohmae Business Developments, Inc.(entrepreneurial contest and venture incubation),General Services, Inc. (GSI).


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3C's framework of Kenichi

Ohmae

In the construction of any business strategy,

three main players must be taken into account:

the corporation itself,

the customer, and

the competition".


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STRATEGIC TRIANGLE

Three C's orthe strategic triangle

3C's model: Customer-based strategies 3C's framework: Corporate-based strategies

3 C's model: Competitor-based strategies


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Books by KENICHI OHMAE

The Mind of Strategist (McGraw-Hill)

Triad Power (Free Press) The End of the Nation State (Free Press)

The Evolving Global Economy (editor,

Harvard Business School Press)


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Mangement Guru.deepmala

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