ROLE OF ICT IN EVENTS
-
Upload
sumit-ghosh -
Category
Documents
-
view
237 -
download
0
Transcript of ROLE OF ICT IN EVENTS
-
8/7/2019 ROLE OF ICT IN EVENTS
1/17
-
8/7/2019 ROLE OF ICT IN EVENTS
2/17
` What are events?
` Information and Communications Technology
` The Impact of ICT on events
` The Role of ICT in events
-
8/7/2019 ROLE OF ICT IN EVENTS
3/17
` Something that takes place, an occurrence
` A significant occurrence or happening
` A social gathering or activity
Traditionally there are four types of events:
1. Leisure events
2. Cultural events
3. Organizational events
4. Personal events
-
8/7/2019 ROLE OF ICT IN EVENTS
4/17
` ICT is concerned with the storage, retrieval, manipulation,
transmission or receipt of digital data.
` In business, ICT is often categorized into 2 broad types ofproducts:
(i) The Traditional computer-based technologies (things
you can typically do on a personal computer or using
computers at home or at work)(ii) The digital communication technologies which is the
more recent, and fast-growing form (allow people and
organizations to communicate and share information
digitally)
-
8/7/2019 ROLE OF ICT IN EVENTS
5/17
` Marketing
` Finance
` Out of office working
` Networks
-
8/7/2019 ROLE OF ICT IN EVENTS
6/17
` Use of websites has allowed event companies to develop
new and cheaper ways of reaching new markets
` Expansion and use of e-mails has been used by business
to market their goods and services directly to potentialcustomers, as well as communicating with existing customers
and suppliers.
-
8/7/2019 ROLE OF ICT IN EVENTS
7/17
` Practically all companies now use software programs
e.g. Excel to manage their accounts.
` This has allowed them to look at financial information
when required and monitor them.
-
8/7/2019 ROLE OF ICT IN EVENTS
8/17
` For Events, there is the need for staff to be away from the event
venue for managing everything and need to be always connected.
` Event Companies now use a range of technologies to enable the
mobility. These include mobile phones, e-mail, broadband, laptops,etc. Thus ensuring that companies are able to be flexible and
adaptive depending on fluctuating needs.
-
8/7/2019 ROLE OF ICT IN EVENTS
9/17
` The existence of two or more computers in an office almost always
leads to the creation of a network.
` The main advantage of doing so is that resources can be shared
e.g. printers, internet access, files/information can be managed andshared amongst workstations and the security of information can be
better managed through a network.
-
8/7/2019 ROLE OF ICT IN EVENTS
10/17
Internet today is the biggest weapon for events today.There are eight ways an event manger can utilize theinternet:
8 Cs
1. Communicate2. Cut Costs3. Conduct Research4. Commerce5. Current Events6. Command Attention7. Cutting Edge Services8. Convenience
-
8/7/2019 ROLE OF ICT IN EVENTS
11/17
-
8/7/2019 ROLE OF ICT IN EVENTS
12/17
` Cut Costs: The use of Internet automatically cuts the
costs of the company, it is time as well as cost effective.
Example: e-mail, sharing of information etc.
` Conduct Research: Conducting surveys with the help of
internet and getting aware of the consumer needs andfeedback.
-
8/7/2019 ROLE OF ICT IN EVENTS
13/17
` Commerce: Helps in sale of tickets overseas and
also plays a major role in online booking.
` Current Events: It helps in knowing what all is
happening around the world and full information
about it.
-
8/7/2019 ROLE OF ICT IN EVENTS
14/17
` Command Attention: This can be done by avoiding
bulk mail and just targeting an audience. Also use
of sponsored links.
-
8/7/2019 ROLE OF ICT IN EVENTS
15/17
` Cutting Edge Services: ICT provides cutting edge
services like 360 degree marketing and virtual
services.
`
Convenience: Prompt services with the help ofinternet, e-mails etc.
-
8/7/2019 ROLE OF ICT IN EVENTS
16/17
The transformation created by ICT has taken place over
the last 20 years and continues to transform the way
business is done. No business today can ignore the use
of technology as its effective use helps businesses to
remain competitive and profitable, thereby creating andsafeguarding jobs.
-
8/7/2019 ROLE OF ICT IN EVENTS
17/17
Aditya ShashniAli Asgar
Geet Karan SinghJnandipMiriam