ROI Report_MTS Tele Services_Creo IMC

Evaluation of Poster Campaign(Samsung Galaxy Y cdma & Range of Smart Phone)

Location Inorbit Mall -Cyberabad20 Aug 2012 – 15 Sept 2012

Conducted By ROI Team :

a step ahead ®

Inorbit Mall Activates and Attractions During August & September 2012

Inorbit Mall Activates and Attractions During August & September 2012

Highlights:

•Inorbit Mall –Cyberabad has experienced its highest Footfall in third quarter with

a average of 1.3+ Million per month.

•Increase in footfall of 1,30,000 – 1,50,000 visitor during August and September’12.

•Much sought after mall for Indoor and Promotional activates in Hyderabad.

•Successful musical activates at mall's Open Arena with popular musical band

performing live.

•End Of season and Discount sales created Hype among Classes.

•Food carnival and Launching of Out Of the Box Idea of Dinning experience with

“VILLAGE” food store, has applaud by many.

•Ongoing festive season offers resulted in crowding of Mall.

•The opening of CineMax has resulted in increased footfall.

WEEKENDS LADIES ST-1 GENTS ST-1 LADIES FT-1 GENTS FT-1 LADIES GT-1 GENTS GT-1

1st week end 5137 14794 9413 10397 9631 5124Gent+Ladies 19931 19810 14755

2nd Week End 10868 9187 8772 7761 12512 10498

Gent+Ladies 20055 16533 23010

3rd Week End 11637 12069 10417 8472 14365 11271

Gent+Ladies 23706 18889 25636

4th Week End 11070 15794 9076 11660 11974 10326

Gent+Ladies 24864 20736 22300

SUB TOTAL 88556 75968 85701

GRAND TOTAL 250225

**Footfall survey conducted in collaboration with Inorbit Mall and Creo Marketing Team for a duration of One Month***

Inorbit Mall Cyberabad Washroom Visitors : Week Ends

Inorbit Mall Cyberabad Washroom Visitors : Week Days

WEEK DAYS LADIES ST-1 GENTS ST-1 LADIES FT-1 GENTS FT-1 LADIES GT-1 GENTS GT-1

1st week 5036 6687 6980 5831 9675 9336Gent+Ladies 11723 12811 19011

2nd Week 7454 9327 8355 6720 6040 4807

Gent+Ladies 16781 15075 10847

3rd Week 8221 6543 5708 5543 5445 6699

Gent+Ladies 14764 11251 12144

4th Week 5577 7891 5445 6919 8652 4785

Gent+Ladies 13468 12364 13437

SUB TOTAL 56736 51501 55439

GRAND TOTAL 163676

**Footfall survey conducted in collaboration with Inorbit Mall and Creo Marketing Team for a duration of One Month**

Total Number of Visitors To Washrooms (Week Ends+ Week Days ) 4,13,901

Poster Campaign: M.T.S

Samsung Galaxy Y cdma & Range of Smart Phones

Evaluation of Interactive Advertising Mirror CampaignFor : M.T.S| Location : Inorbit Mall-Cyberabad.

Creative's Displayed

Evaluation of Poster Campaign(Samsung Galaxy Y cdma & Range of Smart Phone)

a step ahead

Location Inorbit Mall -Cyberabad

Research Objectives & Approach

Evaluate awareness and communication effectiveness of a poster campaign promoting M.T.S Range of Smartphone's & Samsung Galaxy Y cdma Smartphone ,by way of posters displayed in washrooms of Inorbit Mall-Cyberabad.

Face to face interviewing of shoppers who have just exited the washrooms. Interviews

were conducted on the Ground Floor , First Floor And Second Floor (Food Court Area).

Respondents (men and women) were interviewed using a simple questionnaire of just

four questions.

Our target was to collect 700 completed interviews from Washroom visitors

(Male &Female) from 20 Aug 2012 – 15 Sept 2012.

Respondents were first asked about their awareness of advertising in the washrooms.

They were then asked about awareness and understanding of the specific campaign of

M.T.S Range of Smartphone's & Samsung Galaxy Y cdma.

Research Objective

Approach


Did You Notice Any Advertising In The Washrooms This Shopping Mall ?

0102030405060708090

100

YES NO NOT SURE

Perc

enta

ge V

alue

%

YESNONOT SURE

10%

83 %

7 %

Campaign Awareness

580 out of 700 respondents were aware of advertising in the washrooms. (The M.T.S Advertising campaign was the only advertising in the Washrooms


Did You Notice Any Advertising In The Washrooms In This Shopping Mall ?

0102030405060708090

100

YES NO NOT SURE

Perc

enta

ge V

alue

%

MaleFemale

12%

86 %

6%

Campaign Awareness : By Gender

Awareness of advertising was between men and women

9%

80%

9%

Number Of Viewers Surveyed is 700 Out Of Which The Number Of Men are 300 & Women Are 400 In Each Group

YES NO NOT SURE

MEN 236 38 26

WOMEN 344 34 22


Did You Notice Any Advertising Of MTS Champaign on Washrooms Mirrors In This Shopping Mall ?

90%

10%

Strong Recall Of Interactive Advertisement

Nearly 522 out of 580 respondents (prompted) recalled at least one of the posters


Do You Recall What Message The Interactive Advertising Mirrors Are Communicating?

0102030405060708090

100

YES NOT SURE NO

Perc

enta

ge V

alue

%

YESNOT SURENO

75%

7%

18%

Message Communicated And Understood

Respondents who recalled the campaign (when prompted – 700) 522 recalled its message


Proof Of Play


Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between 20 Aug 2012 – 15 Sept 2012

Proof Of Play



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