B-to-B Lead Generation: Marketing ROI & Performance Evaluation ...
ROI Recap. ROI Recap #1 Lead Generation ChallengeSolution SEO PPC Lead Generation Need more...
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Transcript of ROI Recap. ROI Recap #1 Lead Generation ChallengeSolution SEO PPC Lead Generation Need more...
ROI Recap
ROI Recap #1 – Lead GenerationChallenge Solution
SEO
PPC
Lead Generation
Need more patients
Website not found
Total number of people of people searching for a keyword each month
ROI Recap #1 – Lead GenerationChallenge Solution
SEO
PPC
Lead Generation
Need more patients
Website not found
The #1 position for a keyword get’s 41% of the clicks
ROI Recap #1 – Lead GenerationChallenge Solution
SEO
PPC
Lead Generation
Need more patients
Website not found
Cost per click in Google Adwords
ROI Recap #1 – Lead GenerationChallenge Solution
SEO
PPC
Lead Generation
Need more patients
Website not found
Total potential monthly revenue value for a keyword from Google Adwords
ROI Recap #2 – Lead CaptureChallenge Solution
Well designed website can have a 25% opt in rate
Mobile Websites & Apps
Landing Pages
LeadCapture
Not capturing prospect info
Website getting leads
ROI Recap #3 – Lead NurtureChallenge Solution
Insert research here
Autoresponder SeriesLeadNurture
I don’t bond with prospects
No prospect communicatin
Email follow up with your prospects can yield a 20% response rate of sales inquiries
ROI Recap #4 – Sales ConversionChallenge Solution
Prospects always choose the option with more positive customer reviews
Reputation Marketing
SalesConversion
Bad reputation
Low sales conversion
Social Media
ROI Recap #4 – Sales ConversionChallenge Solution
Strong social media will build trust and authority and earn you more sales
Reputation Marketing
SalesConversion
Bad reputation
Low sales conversion
Social Media
ROI Recap #5 – Patient MaximizationChallenge Solution
A systemized referral program will yield an additional 10-15% to your bottom line
Referral Campaign
Customer Reactivation
Client Maximization
We don’t get repeat business
We don’t get referrals
ROI Recap #5 – Client MaximizationChallenge Solution
A systemized customer re-activation program can increase your bottom line by 20%
Referral Campaign
Customer Reactivation
Client Maximization
We don’t get repeat business
We don’t get referrals
ROI Recap #6 – Metrics AnalyticsChallenge Solution
Using metrics and analytics puts you in control of your business profits
Google AnalyticsMetrics
AnalyticsDon’t know whats working