Rodrigo Lebois MateosEY Strategic Growth Forum® Mexico 2015 Knowledge for driving growth EY...

Unifin FinancieraNational Winner of the 2015 EY Entrepreneur Of The Year™ Mexico program

Rodrigo Lebois Mateos

Knowledge for driving growthA look back at the highlights of the EY Strategic Growth Forum® and EY Entrepreneur Of The Year™

A legacy that inspiresThe finalists of the EY Entrepreneur Of The Year program share ideas on how to overcome obstacles to achieve success

Six years celebrating the best of the bestHighlights of the awards ceremony and all about the stars of the 6th edition of EOY Mexico

Una edición especial de EY México

Contents

01 / Opening Message

02 / Entrepreneurs: a legacy that inspires change

04 / Allies of entrepreneurial spirit

06 / EY Strategic Growth Forum® Mexico 2015

08 / EY Entrepreneur Of The Year™ 2015 Mexico. Phases of the program 09 / Infographics

10 / Judges

14 / Gala dinner

24 / National Winner and Winner of the Consolidated Category

28/ Consolidated Category Hall of Fame 30 / Winner of the Expanding Business Category 33 / Expanding Business Category Hall of Fame

34 / Winner of the Accelerating Business Category

37/ Accelerating Business Category Hall of Fame

38 / Winner of the Under Development Category

41 / Under Development Category Hall of Fame

42 / Presence in the media and social networks

44 / EY Growth Navigator™

46 / Publications

48 / EY Centers of Excellence

1Emprendedor 2015 |

This year we are celebrating the first six years of the Mexican edition of the EY Entrepreneur Of The Year™ award program. Each year a new group of entrepreneurs inspires us to believe in a more prosperous future and reminds us that this prosperous future will depend on the tenacity of men and women who dare to think and to do things differently.

The role of entrepreneurs is critical to achieving a better society. We know that today’s entrepreneurs are building our legacy and we share their enthusiasm for building a better working world that is reshaping the outlook for Mexico.

In this magazine, we share the stories of how these entrepreneurs have achieved their success, and we describe how their leadership inspires others to follow in their footsteps, and how EY’s initiatives foster collaboration among all players in the business ecosystem to empower the full realization of the entrepreneurial spirit.

Mauricio GalindoDirector of Brand, Marketing and CommunicationsLeader of the EY Entrepreneur Of The Year™ Mexico program

A different way of doing things

Opening Message

2 | Emprendedor 2015

The 6th edition of the EY Entrepreneur Of The Year™

Mexico program features 30 leaders from 26 companies

who dared to challenge the idea that “what’s done is

done” and instead took action to build a better future.

Their business success has translated into a living legacy of

wellbeing in their communities has it has created jobs, activated the

economy and fostered a culture of entrepreneurship.

EY understands that entrepreneurs have the capacity to lead

the way forward and the courage to face the challenges of their

circumstances, and these qualities make today’s entrepreneurs a

source of inspiration for finding answers to our own questions on

how to drive change.

We hope you enjoy the stories and insights of these entrepreneurs,

which demonstrate that without a doubt, their legacy will stand the

test of time and give us a better tomorrown

Entrepreneur: a legacy that inspires change

Legacy

3Emprendedor 2015 |

Learn more at:/EYMexico@EYNewsMexico/ernstandyoungglobalcompany/ernstandyoung


EY is a global leader in advising and guiding entrepreneurs towards growth and we have turned this leadership into a commitment.

We know that the success of any new business benefits both the economy and society at large. We have seen firsthand how encouraging entrepreneurship brings positive results that translate into new collaborative networks and connections between business people, and this has inspired us to develop initiatives aimed at enhancing the entrepreneurial ecosystem.

Strategic alliancesIMEF Entrepreneurship Committee As part of a wider aim to promote collaboration among the principal agents for change in Mexico’s entrepreneurial environment, EY and the Mexican Institute of Finance Executives (IMEF, Spanish acronym) have joined forces on various initiatives, such as networking meetings, presentations of new business models and success stories. In 2016 and 2017, Guadalupe Castañeda, Lead Partner of EY Mexico’s Strategic Growth Markets/Middle Market area, will chair the IMEF Entrepreneurship Committee, which seeks new opportunities to support high-impact projects.

Driving entrepreneurship

EY and the entrepreneurial ecosystem

Entrepreneurs Organization (EO)This organization, which is active in 48 countries, recently recognized EY for our work with the EO over the last three years. The EO holds peer-to-peer learning sessions and conferences, as well as growth acceleration programs and the Student Entrepreneur Award program, and our partner Guadalupe Castañeda had the opportunity to be on the panel of judges for the most recent edition of this award.

The Aspen Network of Developmen Entrepreneurs (ANDE)The ANDE is a global network of organizations that promotes entrepreneurship in various markets. EY is a member of this organization and we contribute to the success of ANDE with our global vision on how to help entrepreneurs contact other business people in their communities and beyond. This year we participated in the ANDE Day in Mexico City, which included networking sessions, conferences and workshops. MentoringEY VantageEY Vantage is an EY Americas program organized in collaboration with Endeavor. EY Vantage provides entrepreneurs from emerging economies access to powerful advice from our firm’s most talented professionals. For seven weeks, the companies in the EY Vantage program receive mentoring, highly specialized work and technical knowledge to accelerate their growth.

5Emprendedor 2015 |

EY-INADEM Mentors NetworkMore than 38 members of EY are part of the National Entrepreneurial Agency Mentors Network (INADEM), which was created as a way for entrepreneurs to share their experiences and encourage development of tomorrow’s business leaders. We signed our collaboration agreement with the INADEM on April 30, 2014 and the program is carried out through an advisory platform provided by the INADEM through its website.

Cinépolis AcceleratorThis is a business advisory program for startups that was implemented by this entertainment industry leader with assistance provided by BlueBox, one of Mexico’s most prominent business accelerators. Guadalupe Castañeda, an EY Mexico partner, participates in the program as a mentor and judge.

PublicationsSocial entrepreneurship: Proposed guidelines for creating public policy and private sector initiativesOur firm, together with the INADEM and Green Street, which is a fund dedicated to the creation of sustainable businesses, presented this research project that proposes a series of principles to guide the creation of public policy and private sector initiatives to drive development of business projects aimed at alleviating poverty.

Study on the startup capital industry in MexicoThe INADEM, EY Mexico, the Instituto Panamericano de Alta Dirección de Empresas (through the IPADE Business Initiative Research Center) and the Asociación Mexicana de Capital Privado, A.C. (AMEXCAP) present a walkthrough of the methods and stages of funding for entrepreneurs, as well as an analysis of the actions and areas of opportunity for strengthening the startup capital industry in Mexico. Other programsEY Startup ChallengeThis an eight-week EY Global program held in London that offers participants coaching sessions, workshops and work sessions to create initiatives in collaboration with mature companies. Seven Mexican startups were selected for this year’s program.

Accelerating EntrepreneursThrough this initiative, Mexican entrepreneurs have the opportunity to receive personalized advice from a select group of internationally renowned mentors who analyze and provide feedback on the growth plans of these aspiring businesspeople

at the EY World Entrepreneur Of The Year™ in Monaco.n


In 2015 we held the third edition of the EY Strategic Growth Forum® Mexico, an event that offers insights and knowledge and provides

participants the chance to develop contacts and tools that lead to actions that prompt not just to the growth of their companies, but of the leaders of

EY Strategic Growth Forum® Mexico 2015

Knowledge for driving growth

EY Strategic Growth Forum® Mexico 2015

92 speakers

More than

attendees keynoteconferences

panels

“The EY Strategic Growth Forum is designed to be a platform where leading entrepreneurs and businesspeople can ask better questions to find better answers.” Francisco Álvarez del CampoPresident and General DirectorEY Mexico and Central America

Guadalupe CastañedaLead Partner of EY Mexico’s Strategic Growth Markets/Middle Market area “Growth is not just the motto of SGF Mexico 2015; it is also a call to action to each and every one of us. To have the Mexico we deserve, we need to grow.”

Toni Newman, entrepreneur and creator of The Innovation

Advantage

“Being better is no longer enough. Be different.”

these organizations, both personally and as professionals. The EY Strategic Growth Forum® Mexico is intended for general directors, presidents, partners and investors, entrepreneurs and companies across various business sectors in a setting specifically designed for networking.

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Nic Marks, statistician, Founder of Happiness Works

“Creating happier teams leads to success that becomes a virtuous cycle in organizations.”

Josh Linkner, entrepreneur and innovation leader

“Sometimes instead of investing

money, we need to invest our

imaginations.”

Arnoldo de la Rocha, Founder of Pollo Feliz

“To build a better Mexico, we need to be and help others be better Mexicans.”

Mobile appThe EY Strategic Growth Forum® Mexico is the only event of its kind that gives attendees the opportunity to schedule one-on-one meetings through an EY-exclusive mobile application for weeks after the end of the forum.

EY Growth Navigator™Our experience working with some of the most successful companies in the world has given us key insight into what companies need to grow. Attendees at the EY Strategic Growth Forum® Mexico learned about the EY Growth Navigator™, which provides guidance to company directors based on EY’s seven Drivers of Growth, which are designed to help these business leaders determine what steps they need to take on their road to becoming market leaders. n

AcesGas MéxicoAdvent InternationalALL Venture PartnersAmerican Light & PowerAMEXCAP Angel Ventures MéxicoB2V SinFronterasBlueBox VenturesCapital ÍndigoCapptúCinépolisCO_CP LatinaCREADaimlerDalus CapitalDataIQÉchale a tu CasaEstado de PueblaFEDEXFEMSA

Fibra MTYFondo de FondosForbes MéxicoFullSandGenomma Lab InternationalGlobal SolareGoodyear de MéxicoGrupo AguirreGrupo BimboGrupo DevlynGrupo OriginalGrupo Palacio de HierroGrupo PorresHR RatingsHSBCHugo BossIAMSAIBM MéxicoIngenia GroupInstaFitIOS OfficesIPADE

Kansas City SouthernLinzor CapitalMayeh Alta Joyería MexicanaMicrosoft MéxicoNew VenturesNexxus CapitalNorthgate Capital MéxicoNubityPLM MéxicoPromotora Social MéxicoPRONicaraguaRevista Líderes MexicanosSecretaría de EnergíaStartup MéxicoSurfing DigitalTecnológico de MonterreyThe Abraaj GroupTV AztecaUNIFIN FinancieraWater GushWayra MéxicoXignux

The plenary and simultaneous sessions of the EY Strategic Growth Forum® Mexico addressed a wide range of topics, including sources of funding, digital transformation, attracting talent, innovation, women in business, consumer trends, strategic sectors, family businesses, social companies, startups, and corporate governance. The panelists hailed from an array of prestigious companies and organizations:


RoAd to RECoGnItIon

GALA DINNEROctober 8

Awards ceremony

CALL FoR NOMINATIONSFebruary 3

through March 13Nomination submissions,

online registration

doCUMEntAtIon And VALIDATION

February 9 through March 25

Submission of documentation. If all requirements are met,

nominees continue on to the interview stage

INTERVIEWSApril 6 to May 15Meetings with nominees

to learn more about their history and their

organizations

JUDGES’ EVALUATIONJuly 29 to August 25Analysis of the profile of each entrepreneur, as well as the

economic and social impact of their businesses

FInALIStS AnnoUnCEdMay 25

The finalists of each category are announced

CoCKtAIL to PRESENT JUDGES

And FInALIStSJuly 9

Meeting ideal for networking

EY StRAtEGIC GRoWtH FoRUM® MEXICo 2015October 7 and 8

Exclusive forum for business leaders withprominent speakers

from the business world

Program phases

EY Entrepreneur Of The Year™ 2015 MexicoThe road to success is a long one indeed and at EY we walk the walk with those who dare to accept the challenge. Over several months, we accompany Mexico’s entrepreneurial leaders during each stage of the EY Entrepreneur Of The Year™ program, which culminates with the announcement of the award winner.

February

March

April

May

June

July

August

September

October

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Infographic


W hit key insight into the business world, the members of the independent panel of judges analyzed the stories and projects of each of the finalists, as they also considered their leadership

styles, their achievements and their growth potential. Judges for EOY 2015 include:

Sergio Argüelles GonzálezGeneral Director of FINSA National Winner of the 2014 EY Entrepreneur Of The Year™ Mexico program

FINSA maintains industrial development in 42 strategic industrial locations

throughout Mexico, the United States and Argentina. Under Sergio’s leadership, FINSA built the first building in Mexico with LEED certification and recently entered the energy industry with a natural gas distributor.

Lorenzo Barrera SegoviaGeneral Director, Partner and Board Member of Banco BASENational Winner in 2012 and judge for the 2013 Mexico EY Entrepreneur Of The Year™ program

Since founding Banco BASE in 1984, Lorenzo has successfully moved the business into other areas of the financial sector, including the foreign exchange, stockbrokerage and banking segments. Banco Base has more than 13 thousand customers and does business in more than 11 countries, including Canada, where it was the first private bank authorized to open a representation office in Canada..

Adrián Glief Cervantes CovarrubiasGeneral Director of Grupo BiossmannNational Winner in 2013 and judge for the 2014 Mexico EY Entrepreneur Of The Year™ program

Adrián is a truly visionary entrepreneur who for the past 13 years has turnedhis cutting-

edge health sector company into a market leader that provides top-quality services and supplies materials, consulting and technology related to anesthesia, respiratory therapy and other surgical services. Grupo Biossmann is now present in more than 700 operating rooms in more than 200 hospitals

Independent panel

The judges

Raúl Ferráez Pérez PascalGeneral Director of the magazines Líderes Mexicanos, Petróleo & Energía, and Latino LeadersJudge of the 2013 and 2014 Mexico EY Entrepreneur Of The Year™ program Raúl has more than 23 years of experience

working with Mexico’s most influential leaders.His publications have provided a much-needed close look at Mexico’s reality, and have documented the growth and development of the people who are shaping and who will shape Mexico today and tomorrow.

Rafael Gómez NavaGeneral Director of IPADEJudge of 2014 Mexico EY Entrepreneur Of The Year™ program

Rafael holds a PhD in Organizational Governance from the Universidad de Navarra in Spain and a Master’s Degree

in Business Administration from the IPADE, which is one of Mexico’s most prestigious business schools. Rafael has been the general director of the IPADE since 2012. Rafael is also a member of the boards of directors of various companies. Rafael cites innovation, business value drivers and competition as his top areas of interest.

Louise Goeser President and General Director of Siemens Mesoamérica

Since 2009, Louise has lead Siemens in Mexico, Central America and the Caribbean. Her past experience includes her work at Ford, Westinghouse and

Whirlpool. Louise has attracted significant investment into Mexico, which she believes has great business potential. Evidence of this potential is that annually Siemens has invested just under USD 100 million in expanding its plants and research and development centers in Mexico

11Emprendedor 2015 |

Message from the panel of judges

Representing, the panel of judges, Rafael Gómez Nava, general director of the IPADE, shared his thoughts on

entrepreneurship and EOY 2015 Mexico .

like you - men and women who create thousands of jobs, who lead companies reporting growth in excess of 30%, that do what it takes to institutionalize their family businesses, that face risk, and that are able to secure venture capital and private equity funding.

The judges of EOY 2015 Mexico know full well that for many of you being an entrepreneur is not just a job, but it is your life’s work and what keeps you striving to realize your full potential. I would like to thank you all for enlightening us, inspiring us, and teaching us many great life lessons.Lastly, I’d like to highlight the four pillars of the EOY program: Vision, leadership, execution and accountability, which are all essential for entrepreneurial success.”. n

The entrepreneurial

adventure

To be an entrepreneur is to face and overcome challenges and to set off

on a thrilling adventure that not only demands commitment from those who

dare, but energy and attitude as well.

“Congratulations to this year’s 30 finalists, who through their work with their companies have inspired us with their talent for innovation and their ability to dream big and to turn these dreams into reality every day in their businesses.

The growth of a country and of a society relies on the work of entrepreneurs. No society can truly claim to be prosperous without the growth of its businesses.It’s amazing to see businesspeople


2 0 1 5 E O Y P a r t i c i p a n t s


The gala dinners where we celebrate entrepreneurs who have built their legacy on strength and passion are always inspiring. Knowing that there are Mexicans who are doing their part to make the country better motivates us to

continue praising the work of these leaders and to encourage others to follow in their footsteps.

Gala dinner highlights

Leadership that inspires

“As a society we need more leaders that are willing and able to transform our world. Listening to their stories and hearing about their business models gives us clear evidence of what they do to create jobs, encourage innovation in their industries, face risk with audacity, and showcase the ability and talent of the people right here in Mexico.”

Francisco Álvarez, President and General director of EY México and Central America.

“We would all like to live in a Mexico that fosters a culture of entrepreneurship and which offers the possibility ofprosperity through that road to success.Entrepreneurs are examples for all of us to follow and that is why they have an enormous obligation to their companies, because that is where they turned their dreams into reality, to their families, who supported them throughout the road to success, and most notably, to other entrepreneurs, who see themselves in those leaders.”

Enrique Jacob Rocha, Presidente del INADEM.

These are some of the highlights from the EY Entrepreneur Of The Year™ 2015 Mexico awards ceremony.


Looking to the past to build the future

At EY we know that through the ages history has been written by people with innovative spirits that have asked how or why and have left their mark on society. The vision of these audacious dreamers has shaped the world and has inspired us to keep dreaming about living in a better world. That is why we honor those individuals who surprise and inspire though their innovative spirits and audacity.

The winners selected by the independent panel of judges for each category are:

The 30 finalists of the 2015 edition of the EOY Mexico program join a network of more than 200 exceptional Mexican entrepreneurs who have been part of the EOY Mexico program over the past 6 years.

Rodrigo Lebois MateosUnifin FinancieraNational Winner and Winner of the Consolidated Category

Gonzalo Santamarina PalazuelosTire DirectWinner of the Expanding Business category

daniel Espinosa y Francisco Máximo Sánchez Daniel Espinosa JewelryWinners of the Accelerating Business Category

Juana Ramírez Bustos SOHINWinner of the Under Development Category Oscar Martinez, a company executive, received the award in her honor.

EY Entrepreneur Of The Year™ Mexico

In 2015

6 236

48

26

198

30

years finalists

category winners

companies

companies

finalists

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Winner of the Consolidated category

Rodrigo Lebois Unifin Financiera

national Winner 2015 and Winner of the Consolidated Category

For more than two decades, Rodrigo Lebois has lead a company whose ability to overcome adversity and achieve success has inspired many

Solid growth


Facing the challengeRodrigo Lebois, President of Unifin Financiera, founded his company 22 years ago with no outside financial help. The business took off quickly and in the beginning it was focused primarily on financial leasing: “February 1993 for us was five employees and lots of hard work. The first 18 months were a dream. The country was doing well, inflation was down, and interest rates were relatively constant.” But the first big test for Unifin came just one year later with the financial crisis of 1994 and the resulting increase in interest rates. “After that first January, Unifin was beyond broke. Almost every kind of business was in decline, and despite facing so many problems, we stuck it out through five or six years of negotiations. Our business survived on bank loans, all of which ended up being cancelled.”

“What makes us great and better businesspeople is the sum of our talent.”

Rodrigo’s close relationship with various companies in the automotive sector was the key to the company’s survival, and Unifin has gone on to become the largest leasing company in Latin America. Today Unifin operates through four business units: operating leases, factoring, auto loans and insurance.

Going public: a decisive actionUnifin achieved its growth thanks to its gradual institutionalization spurned on by its entrance into the public securities markets. The company issued its first debt in 2001: “Since 2002, the company has been taking off. We have grown by 340 times. I’m very proud of what we have achieved,” Rodrigo said.


In 2006, Unifin Financiera became the first Multiple Purpose Financial Institution (SOFOM) in Mexico to securitize its accounts receivable portfolio, and it was recognized for this groundbreaking action by the Mexican Stock Exchange and the Mexican Banking and Securities Commission.

“We issued our first debt in 2002 when we issued a global bond and executed Mexico’s first securitization of a leasing portfolio. These events have set us apart and have demonstrated that we are market leaders,” Rodrigo commented.

Unifin has maintained a past-due portfolio of less than 1% and its credit ratings issued by Standard & Poor’s, Fitch Ratings and HR Ratings all attest to the company’s financial solidity.

Talent, innovation and love for Mexico Rodrigo Lebois believes that success in business is closely tied to building great work teams: “We develop young talent and bring in people with more experience and both of these approaches have helped us, since these individuals bring experience and hard work and drive to our organization.”Rodrigo also encouraged entrepreneurial leaders to not be afraid to hire people with more talent than themselves: “Train your people. There is nothing better than having people around who are smarter than you to come up with ideas and help you along the road to success.”

Unifin currently has more than 300 employees and more than 3,000 customers who receive Unifin’s innovation-based services: “We need to stay at the forefront of processes and do what it takes to identify the needs of our customers,” he stressed.

After receiving his award as the EOY 2015 National Winner, Rodrigo spoke about how entrepreneurs are committed to contributing to Mexico’s economic and social growth: “Most companies out there do big things for Mexico. We are all working together to build a better country. We believe in Mexico and we put it all on the line for our country.” ■

Unifin and Formula 1In 2014, Unifin became a sponsor of the Sauber Formula 1 racing team, and this year it sponsored the Lotus F1 team in the return of the Grand Prix to Mexico: “Formula 1 teaches companies that success isn’t the result of just the car, the driver, the track, the tires or the engine. Success is the sum of all those moving parts, which have to be perfectly coordinated in order to reach the finish line. Unifin can be great and can triumph only if everyone does their job and does it well.”n

Unifin

22

3003,200

1%

years in the market

Largest independent leasing company in Latin America

Growth:

times its size in the last 14 years

Credit ratings issued by Standard & Poor’s, Fitch

Ratings and HR Ratings attest to Unifin’s financial solidity

Unifin Foundation: Provides support for children with cancer and for education

customers

Past-due portfolio index: less than

Oscar Ruano BaqueiroBaja Ferries

Rodrigo Lebois MateosUnifin Financiera

Hall of Fame

Finalists of the Consolidated category

“The passion and dedication that drive leaders must be sustained by teamwork, professionalism, integrity, respect and commitment.”

“Facing our challenges is vital and this is why we need to be aware of the changes taking place in our country and in the market.”

Leaders that define the course of business Rodrigo Lebois from Unifin Financiera, EOY 2015 National Winner, will represent Mexico at the EY World Entrepreneur Of The Year1” 2016 to be held in Monaco from June 8 to 12.

The winners from more than 60 countries where EY holds this program will meet in Monaco to attend a series of conferences, work sessions and networking opportunities and to hear the announcement of this year’s most successful global entrepreneur.

www.ey.com/weoy

June 8 to 12 Monte Carlo, Monaco



Leonardo da VinciItalian renaissance painter, sculptor,

architect and musician

This image is only an artistic interpretation and should not be considered to be a true historical representation.

© 2015 Derechos reservados.

What else could Leonardo da Vinci have discovered with today’s technology in his hands?#LegacyBuilders #LegadoEOY #BetterQuestions


Winner Finalists of the Accelerating Business Category

Professionalizing the tire business

Gonzalo Santamarina PalazuelosTire DirectWinner of the Expanding Business category


Gonzalo Santamarina is 35 years old and has spent the past 12 years at the helm of Tire Direct, a leading importer and wholesale outlet of tires for cars, trucks and other vehicle types. Gonzalo launched

his career at the age of 16 when he started working at his father’s business: “I was born in the tire business. My dad had a tire shop and he would take me to work with him and I went to the tire shop after school too. My father taught us all about running a family business.”

Looking back on how he got his start, Gonzalo says that he did once think about getting out of the tire business: “I didn’t like selling tires because it wasn’t a very professional or entrepreneurial kind of business. I would spend a lot time with a customer and only sell him or her four tires. I would sell up to 50 tires a day but I wanted something bigger and with more potential,” he said.

Thinking big was the first step to realizing this dream. At 23, Gonzalo redesigned the company’s business model under the new commercial name Tire Direct and with a new focus on wholesale trade. This new focus required trips to Los Angeles to import the first container of tires and start on the institutionalization phase of the family business: “We invested money in this project. We bought a container of tires and importing it into Mexico took a long time, as we had to deal with permits, registrations, and compliance with the official Mexican standards. Fortunately for us my sister joined the company in the administrative area and she took care of everything.”

“We also made an ecological commitment.

We sought out tire recycling methods that

would reduce the impact of our business on the

ecosystem.”


Innovation and capacity for changeUntil 2009 Gonzalo was Tire Direct’s only salesperson and during this time he developed a distinctive image for himself in the market: “I always wore a black shirt because I didn’t want my prospective customers to see the dirt on my shirt, since tire salespeople almost always wear tire-stained white shirts. I would arrive to sales pitches in my immaculate pickup truck and with my dark “uniform” on and I would describe a very different business model to my potential customers.” The Tire Direct distribution network was born when potential wholesale customers began to contact suppliers directly, which forced Gonzalo to change his strategy once again: “I stored the product, I found out who the end customer was, and I developed new customers by selling to them directly.”Using this strategy, Tire Direct was able to make enough money to invest and ignite its growth. The company is still a family business, but one with a solid commercial and administrative structure: “Everyone understands the job they have to do. The organization’s hierarchy is respected by all and nobody makes unilateral decisions.”

With its capacity to evolve and adapt, Tire Direct is planning to firm up its growth by opening a Master Distribution Center to consolidate its seven current warehouses into just two facilitates: “This change will translate into lower costs, better logistics, more viable sustained growth and better customer service.n

Tire Direct

500

30

18distributors

Sells more than

Presence in

Markets its own brand of tiresbrands of tires

countries

Tire Direct Foundation: helps combat hunger

and poverty

Sells 1 million tires per month


Rodrigo de la Peña SeguraGrupo Original

Gonzalo Santamarina PalazuelosTire Direct

Juan Eugenio Clariond LozanoDimex Capital

Ricardo Luis Rodríguez CantúPolímeros, Adhesivos y Derivados

“Mexico is well-positioned in the global economy and this means that as companies we have the chance to build a legacy for future generations. Now is the time to strive to go beyond the status quo.”

“Technology is the key to innovation and business expansion, since is how we improve processes, offer better quality services, get closer to our customers, and find the help we need to make better decisions.”

“I’m an entrepreneur because of the opportunity it gives me to share each day with a team of people who are experts at what they do, learn from them and see them too achieve their professional dreams.”

“When your company offers exciting possibilities, there will always be someone willing to take risks with you.”

Hall of Fame

Finalists in the Expanding Business category


Winner of the Accelerating Business Category


IaIt was 18 years ago in Taxco, Guerrero that Daniel Espinosa Jewelry was born out of a love for Mexico and a passion for design. Today Daniel Espinosa Jewelry has helped take the Mexican jewelry industry into the

international big leagues, as it does business in 22 countries through more than 400 points of sale.

After receiving their award as the winners of the EY Entrepreneur Of The Year™ 2015 Mexico Expanding Business category, Daniel Espinosa and Máximo Sánchez emphasized their commitment to entrepreneurship: “Our first decision was to not give up. There are lots of people depending on us and we are committed to supporting the people of Taxco, Guerrero.” Daniel Espinosa Jewelry maintains exclusive workshops in Taxco, which employ 200 jewelry craftsmen and craftswomen.

Daniel believes that the success of his business model is due to three factors: “being a jewelry designer, being Mexican, and being able to draw from a rich well of technical and cultural experience, which have all lead us to our success both in Mexico and abroad,” he said.

Conquering the worldDaniel Espinosa Jewelry currently operates in wide range of countries, including Costa Rica, the Dominican Republic, the United States and various regions of Europe, through direct sales, association and franchise business models.Continuing with the internationalization of Daniel Espinosa Jewelry is one of the company’s principal objectives:

Canada, Russia and Asia are the company’s next targets. When Daniel Espinosa Jewelry moves into a country, the company begins a process of analyzing local consumer tastes and preferences, and then sets out to build its reputation in the new market:

“My customers like wearing jewelry made by an internationally renowned Mexican brand of jewelry,” Daniel commented.Some of Daniel Espinosa’s more famous customers include Jennifer López, Madonna, Diane von Fürstenberg, and Gwyneth Paltrow.

The Mexican market is also a strategic one for Daniel Espinosa Jewelry because of the talent, creativity and close access to resources that Mexico offers. “Mexico doesn’t import many raw materials but our industry is fortunate enough to have all of the resources that we need right here at home,” Daniel said.

The design of a Mexican brand that became a jewel


A milestone in the jewelry industryThrough Daniel Espinosa Jewelry, Daniel and Máximo have paved the way for a new generation of Mexican jewelers: “We want to teach young jewelry design students that they too can have a profitable jewelry business if they are constant in their efforts. Just a short time ago there were no jewelry designers in Mexico, and now there are 60 of us”, he said. Four years ago the company faced one of its biggest challenges due to a dramatic increase in the price of gold and silver: “We dealt with this by making the right adjustments to our designs to make sure that we maintained the visual attractiveness of our jewelry and the quality of each design, but with an eye towards maintaining our existing pricing.”

Design with a causeDaniel Espinosa Jewelry also contributes to a number of social causes. Each year since its founding, the company designs an exclusive piece and donates 50% of the sales of that piece to Fundación Cimab, an organization dedicated to finding a cure for breast cancer. The company also donates a percentage of its profits to various public institutions, such as the DIF, Cruz Roja and the CRIT in all of the states where Daniel Espinosa Jewelry has business.n

“The doors that were the hardest to open were the ones that taught me the most since I had to learn to knock louder” Daniel Espinosa

“We don’t get things done by going it alone, we get things done by working as a team”

Máximo Sánchez

Daniel Espinosa Jewelry

18 400

350

22200

1200

years in the market points of sale

employees

Present in

countriesartisans working in Taxco

More than

pieces comprise its collection


Hall of Fame

Alejandra González AnayaANIMA INC

Daniel García Doehner Tamarindo

Juan Martín Rivera GonzálezAgroquímicos de Michoacán

Esteban González GuzmánANIMA INC

Adrián García Iza GuzmánIOS Offices

Adriana Rojo ZazuetaSoluciones Dinámicas

Alfonso Serrano GómezHábvita

Daniel EspinosaDaniel Espinosa Jewelry

Javier García IzaIOS Offices

Francisco Máximo Sánchez MirandaDaniel Espinosa Jewelry

Alonso López MinakataVersa Concepto

“The key to making our dreams come true is to take things one step at a time, to keep ourselves motivated, and to evaluate the decisions we make based on our goal.”

“My legacy is being an example of a person who pushes on where others would give up. Belief in yourself and commitment will help you overcome any difficulty.”

“Helping young people see that it is possible to be an entrepreneur if they have a good idea, and bring hard work, focus and energy to the endeavor.”

“My legacy is leading a company and delivering inspiration that can change people’s lives.”

“Maintaining direct contact with customers is a huge challenge for business leaders. It’s not enough to find out what your customers want because it is even more important for us to provide solutions that meet their needs.”

“If you have an idea and you keep going after it, sooner or later it will pay off.”

“The life of an entrepreneur is like walking on a tightrope, but passion for life and for what we do are the key to success.”

“Infrastructure, technology and talent are the pillars of success for any business. Knowing how to use these resources helps entrepreneurs develop world-class products and services for their customers.”

“Never stop believing in your business, do what you do with passion, and surround yourself with people who share your vision.”

“Alliances are what’s most important for our business because nobody succeeds on their own.”

“My legacy is changing the paradigms regarding creativity in Mexico and showcasing to the world the great entrepreneurial potential of designers who create lifestyle products.”

“Entrepreneurs eventually need to undergo a period of transformation. Driving innovation helps these leader progress to the next stage of growth.”

“Reinvent yourself from time to time. Create and don’t stop creating, and always keep your feet on the ground.”

“We need to be committed to ourselves, our families, and our teams if we want to be successful and reach the goals we have made for ourselves.”

Anabel Cantú MerodioANIMA INC

Bernardo Fernández tanusCorporativo Abarrotera Fernández

Joaquín Matienzo IslasGrupo Fullsand

Finalists of the Accelerating Business Category


Winner of the Under Development Category

Juana Ramírez BustosSOHINWinner of the Under development Category


Adfrom the intense physical and emotional toll that chronic degenerative diseases take on those facing them, they also

have significant financial consequences and impact the family life of patients. Juana Ramírez, General Director of SOHIN, created this company six years ago to provide innovative concierge services to people battling long-term chronic diseases like cancer, multiple sclerosis, rheumatoid arthritis and diabetes.

“The goal of our business model is to help patients focus on their treatments, make better decisions about those treatments, and make best use of the resources available to them,” said Juana, winner of the EOY Mexico Under Development category. The services that SOHIN offers include handling administrative processes with insurance companies, scheduling appointments and hospital procedures, and overseeing prompt home delivery of medications, and homecare, nursing and rehabilitation services. SOHIN also provides nutritional and psychological support to both patients and their family members as well. “Sometimes our patients are even more appreciative of the support we provide to their children or spouses, since patients know that their loved ones also carry the burden of their illnesses,” Juana said.

Innovation in chronic disease treatment

SOHIN provides care to more than 3,000 patients, who are each assigned a personal guide to accompany them in person throughout each stage of their treatments, both at home and in the hospital. Guides also provide support over the phone. “An empowered and well-informed patient makes smart decisions, which allows them to make the best use of their resources”, Juana said.

The clinical information, diagnoses and interactions with each patient are stored in a technological platform that may be accessed to analyze and enhance patient processes, and to be able to provide services that are better adapted to the patient’s needs.


Leader in genetic diagnosisSOHIN también cuenta con pruebas moleculares para diversos tipos de cáncer como de colon, pulmón o melanoma, que ofrecen la posibilidad de seguir un tratamiento según cada perfil genético: “Ponemos al alcance de médicos y pacientes esta herramienta adicional a la información clínica, que permite tomar decisiones más personalizadas”, señaló.

“I am convinced that good healthcare is critical for building a more productive country.”

“Chronic degenerative diseases represent an enormous challenge for both public and private healthcare systems. The World Health Organization estimates that one in every three Mexicans will be diagnosed with cancer at some time during his or her life.”

SOHIN is also the exclusive administrator in Mexico of Mammaprint, a breast cancer test certified by the U.S. Food and Drug Administration (FDA) that is based on a 70-gene breast cancer gene signature developed to determine the likelihood of recurrence or metastasis of a given tumor, which affects the type of treatment eventually selected. “There are patients who have a low risk of recurrence and their doctors will likely decide to forego chemotherapy, which has a huge impact on the patient’s quality of life and on the cost and success of the treatment,” she said.

SOHIN is currently looking to consolidate its leadership in the Mexican market and to export its business model to other countries like the United States, Chile and Colombia.Juana Ramirez is the third woman entrepreneur to win in her category throughout the six editions of the EY Entrepreneur

Of The Year™ Mexico program and she believes that today’s women business leaders need to work for fairness more than equality, and demonstrate their abilities: “This may sound counterintuitive because we are living in a world where women are doing more and more, but I would say that today women need to work harder than ever to show that they are capable, to win credibility, and to have their leadership accepted,” she said.n

SOHIN

6 3

4

years in Mexico thousand patients

platforms

Genetics: molecular cancer testing

Brain: consulting for health sector companies

Pharma: coordination, control and delivery of

pharmaceutical treatments

Mammaprint: exclusive breast cancer test

Concierge: cancer patient services


Hall of Fame

Rogelio Acevedo AvilaGrupo Asesores

Juana Ramírez BustosSOHINAlberto Alonso Alcocer

Mi Abarrotera

Andrés Gutiérrez KatzeMédica Santa Carmen

Rodolfo Ramírez PérezRedbox

Juan Sergio Loredo FoyoTecnocen.com

Luis Alfonso Rodríguez CamposQdesk de México

Carlos Mier y terán López SánchezGrupo MYT

“The opportunities are out there, it’s just a matter of being willing to take on the challenge.”

“I want to contribute with a different way of thinking about nutrition. Eating right both in and outside the home can be delicious and healthy, and I want people to make eating right a habit.”

“Our goal is to know what role we play in our economy and what to do to ensure that future generations learn this lesson so that we turn this into a virtuous cycle.”

“There is no better way to change the world than by building a company.”

“Taking risks means doing what it takes to understand and meet the needs of the market.”

“Mexico is a magical country. We have a lot of potential but sometimes we can’t live up to that potential because of the lack of access to healthcare, education and well-paying jobs.”

“Our legacy is creating a simple mechanism that any entrepreneur can exploit to think differently and innovate.”

“Praising hard work is essential for demonstrating the value of each person’s contributions.”

“We provide a way to help schools in Mexico and Latin America reduce the enormous cost of school furniture; we see this business model as a game-changer for our country.”

“Our legacy is letting people know that they too can create and build Mexico’s next big brand.”

Alfredo Abraham AzarBellísima

Micaela Miguel PatiñoDelirio Mónica Patiño

Finalists in the Under Development category


The EY Entrepreneur Of The Year™ and EY Strategic Growth Forum® are considered two of the most prominent events in the business world.

L a firma de servicios profesiona-les, EY México, llevó a cabo la tercera edición en nuestro país de EY Strategic Growth Forum®,

una plataforma que ofrece a empresa-rios y emprendedores herramientas, conocimientos, inspiración y la posi-bilidad de crear redes que impulsen el crecimiento de sus compañías.

En su mensaje de bienvenida a más de 500 directores generales, pre-sidentes, fundadores, emprendedores y miembros clave del ecosistema, el pre-sidente y director general de EY Méxi-co y Centroamérica, Francisco Álvarez del Campo, señaló: “este foro busca ser un espacio donde puedan formular me-jores preguntas que den pie a mejores respuestas. Estas darán forma a un le-gado con nuevas oportunidades e inno-vación que permitirán la construcción de un mejor entorno de negocios”.

Por su parte, Guadalupe Castañeda, socia líder de Mercados de Crecimiento Estratégico/Mercado Medio, señaló que si las empresas logran crecer, el efecto será positivo y perceptible en todos los niveles: “Crece debe convertirse en un llamado a la acción para lograr el Méxi-co que merecemos”.

Los conferencistas magistrales Toni Newman, Nic Marks y Josh Linkner, des-tacaron cómo el poder de la innovación se convierte en una fuerza transforma-dora que crea ventajas competitivas, y la forma en que la felicidad y un enfo-que en las emociones pueden detonar la productividad. Además, el empresario mexicano Arnoldo de la Rocha, compar-tió su experiencia sobre cómo alcanzar el éxito en el mercado nacional, lo que denominó “el sueño mexicano”.

“Ser mejor ya no es suficiente, sé diferente.”Toni NewmanEmprendedora y creadora de The Innovation Advantage

“Crear equipos más felices

conducirá al éxito y esto

se convertirá en un círculo

virtuoso en las organizaciones.”

Nic MarksEstadista

y fundador de Happiness

Works

ExpErIEncIAs con AlTo vAlorDurante los dos días del foro se llevaron a cabo 17 sesiones plenarias y simultáneas donde 90 ponentes brindaron sus perspectivas y experiencia sobre temas como fuentes de fondeo, transformación digital, atracción de talento, innovación, mujeres en los negocios, tendencias del consumidor, sectores estratégicos, empresas familiares, empresas sociales, startups, gobierno corporativo, entre otros.

Los expositores que participaron en estas sesiones pertenecen a destacadas compañías e instituciones como Cinépolis, Goodyear de México, Bimbo, Daimler, Wayra México, Grupo Devlyn, IPADE, Angel Ventures México, BlueBox Ventures, El Palacio de Hierro, FEDEX, Nexxus Capital, Capptú, Secretaría de Energía, Startup México, Hugo Boss y HSBC, institución que además participó como Patrocinador Platino.

La posibilidad de hacer networking es uno de los elementos que distingue a este foro, ya que cuenta con una exclusiva aplicación móvil que permite a los asistentes conectarse entre sí y agendar reuniones privadas, incluso durante las semanas posteriores al evento.

De esta forma EY reitera su compromiso de impulsar al ecosistema empresarial y emprendedor del país, al fomentar la vinculación entre sus miembros y ofrecer experiencias que permitan a los líderes de negocio redefinir sus estrategias de crecimiento.

2 días

500 asistentes

4 conferencias magistrales

17 paneles

90 ponentes

El foro En cIfrAs

La firma reitera su compromiso de impulsar al ecosistema empresarial y emprendedor del país, y así fomentar

la vinculación entre sus miembros

Francisco Álvarez.

Guadalupe Castañeda.

Panel Capital de Expansión: hacia la consolidación.Oliver Hache, Alfredo Alfaro, Everardo Camacho, Santiago Castillo, Geoffrey Fichte, Jean Ide Gerard, Miguel Olea, Roberto Terrazas y Felipe Vilá.

EY impulsael CreCimiento de laS empreSaS

Más de

Más información en: www.ey.com/sgfmexico2015

Para conocer cómo EY acelera el crecimiento de las empresas: www.ey.com/mx/sgm y www.ey.com/driversofgrowth

CONTACTO

“A veces, en lugar de invertir en dinero debemos invertir en nuestra imaginación.”

Josh LinknerEmprendedor y líder en innovación

“Para formar un mejor México necesitamos ser y formar a mejores mexicanos.”

Arnoldo de la Rochafundador de pollo feliz

Joaquín Matienzo, Isaac Clawson, Carlos González, Daniel Elguea y Emilio Díaz. Panel La estrategia omnicanal como oportunidad de crecimiento.

EMPRESASen REFORMASECCIÓN COMERCIAL | Lunes 19 de Octubre del 2015

Editor: José Luis Jáuregui. | 5628 7420 | [email protected]

Desde hace seis años, la firma de ser-vicios profesionales EY México, rea-liza en México EY Entrepreneur Of

The Year™, programa que reconoce el lide-razgo, la contribución e innovación de los lí-deres en emprendimiento.

Durante la cena de gala, el presidente y director general de EY México y Centroamé-

rica, Francisco Álvarez del Campo, dirigió un mensaje a los 30 finalistas de 26 em-presas que formaron parte de esta edición donde resaltó que son constructores de un legado al crear empleos y dinamizar la eco-nomía, y enfatizó: “como sociedad necesita-mos a más líderes como ustedes, capaces de transformar la realidad actual”.

Enrique Jacob Rocha, presidente del INADEM, invitado especial a la cere-monia de premiación, aseguró que quie-nes emprenden son un ejemplo a seguir y advirtió: “nos interesa que en México haya una mayor cultura emprendedora y darle más prosperidad por esta vía a nuestro país”.

EMPRESASen REFORMASECCIÓN COMERCIAL | Lunes 27 de Enero del 2015

Editor: José Luis Jáuregui. | 5628 7420 | [email protected]

Ganador nacional • RodrigoLeboisMateos,presidentedeUnifinFinanciera,fuenombradoGanadorNacional2015yGanadordelacategoríaConsolidado.

• Hace22añosRodrigofundóUnifin,unacompañíaquesehaconvertidoenlamayorarrendadoraindependientedeAméricaLatinaconcuatrounidadesdenegocio:arrendamientopuro,factoraje,créditoautomotrizyseguros.

• Poseeuníndicedecarteravencidadel1porciento,halogradouncrecimientode300vecessutamañoenlosúltimos14años,ylascalificadorasStandard&Poor’s,FitchRatingsyHRRatingsavalansusolidezfinanciera.Alrecibirsureconocimiento,elGanadorNacionalEOY2015sedirigióalosemprendedoresycomentó:“podemoshacerunagrandiferencia,vamosparaadelante,creamosenMéxico”.

• Elpróximoaño,RodrigoLeboisrepresentaráaEYWorldEntrepreneurOfTheYear™enMontecarlo,Mónaco,unacumbrequereúnealosganadoresde60paísesenlosqueEYrealizaesteprograma.Ahíasistenasesionesdetrabajo,conferencias,intercambianexperienciasyconocenalganadoranivelglobal.

Reconoce eY legado de emprendedores

Ganadores por cateGoría

En Expansión• GonzaloSantamarinaPalazuelosdeTireDirect,compañíacon12añosenelmercado,dedicadaalaimportaciónyventaalmayoreodeneumáticos.Cuentacon500puntosdedistribución,comercializamásde30marcasyunapropia.

En acElEración• DanielEspinosayFranciscoMáximoSánchezdeDanielEspinosaJewelry,unamarcamexicananacidahace18años,reconocidaanivelinternacional,quemarcóunprecedenteparaunanuevageneracióndediseñadores.

En dEsarrollo• JuanaRamírezBustosdeSOHIN,empresaquedesdehaceseisañosbrindaalsectorsaluddenuestropaísdiversassoluciones,asesoríaytecnologíaparaladeteccióndeenfermedades.

panel independiente de juecesDestacados empresarios y miembros clave del ecosistema analizaron las historias y los modelos de negocio de los emprendedores finalistas, ellos son:

• SergioArgüelles,directorgeneraldeFINSAyGanador Nacional 2014

• LorenzoBarrera,directorgeneral,socioymiembrodelConsejodeBancoBASEyGanador Nacional 2012

• AdriánCervantes,directorgeneraldeGrupoBiossmannyGanadorNacional2013

• RaúlFerráez,directordelasrevistasLíderesMexicanos,Petróleo&EnergíayLatinoLeaders

• RafaelGómezNava,directorgeneraldelIPADE

• LouiseGoeser,presidentaydirectorageneraldeSiemensMesoamérica

En su mensaje a nombre del jurado, Rafael Gómez Nava señaló que los cuatro pilares del programa EY Entrepreneur Of The Year: visión, liderazgo, ejecución y responsabilidad social, son hoja de ruta para cualquier proyecto emprendedor.

/EYMexico @EYNewsMexico /ernstandyoungglobal company/ernstandyoung www.ey.com/mx/eoy

eY entrepreneur of the Year™ México

en 2015

6 años

198 empresas

30finalistas

236 finalistas

48 ganadores en

diversas categorías

26 empresas

Generación EY Entrepreneur Of The Year™ 2015 México.

Media presence

Initiatives that transcendMany media outlets have reported on these initiatives and the way they foster ties within the business community to drive Mexico’s economic growth, and they have also told the success stories of the many men and women who have become the backbone of this entrepreneurial phenomenon


We design digital initiatives with an interactive approach to provide our followers preferential access to our events. As we exchange ideas and foster dialogue among the members of our community, we provide opportunities for Mexico’s entrepreneurs to earn recognition and make their mark on social media.

Coverage on social media

Promoting entrepreneurship in the digital world

641 tweets sent with #SGFMX15622,529 users reached 2,055,962 impressions

276 tweets sent with #EOYMX15645,461 users reached 1,098,976 impressions

957 clicks on our publications 1066 fans

132,894 impressions

We are excited to discover who will be the national winner of #EOYMX15 Find out more on October 8th. http://ey.com/mx/eoy Julie Olden ■@JulieOlden

@EYNewsMexico Supporting the talent of Entrepreneurs #EOYMX15 #EntrepreneursAreGREATUKTI Mexico @UKTIMexico

At the #EOYMX15 awards Great event with entrepreneurs who take risks, create, #CRECE and EMPOWER us with ethics. Congratulations winners! Gabriela León ■@galeongt

The really great companies are the ones that enliven people #entrepreneur #EOYMX15Guillermo Martínez ■@memocontent

Wishing the best to all of the finalist of #EOYMX15 y and congratulations to EY Mexico @EYNewsMexico on an excellent eventAlejandro Hernández @Alex_Hernandezo

This was the @efectowow del #EOYMX15 #LegadoEOY #yosoywowSamuel González @samgonzalez22 Worlds best awards ceremony #EOYMX15 @UKTIMexicoBill Morrow @BillMorrow

It is an honor to be on the shortlist with Mexican businesspeople who make our country proud. #EOYMX15ANIMA INC ■@animainc

“Long live Mexico and we are a beautiful country” great (really, great) words from the winner of the award @EYNewsMexico #ExpansionUnreasonableMx ■@UnreasonableMx

Is there a better way? @EYNewsMexico #SGFMX2015 #Einstein #gandhi ... People crazy enough change the worldAngels Den Mexico ■@MexicoAngelsDen

Thank you so much to @EYNewsMexico for this award @Sohin_mx All the best to the #emprendedores!Juana Ramírez ■@Juanita_RB

Twitter Facebook

Vine

LinkedIn

Periscope

Live transmission

Publication of videos


“Sometimes as entrepreneurs we want to deal with everything at once. We focus on a whole range of different activities and we are always analyzing the many areas of our businesses all at the same time. What is so practical about the EY Growth Navigator is that it helps us

determine what is most important for our companies and what our priorities should be.Through the EY Growth Navigator EY provides access to tools that were previously only available to big corporations and transnational companies, and now smaller companies and new companies like ours can access these tools to help us make better decisions.”

Santiago SerranoDirector of Operations of Hábvita

EY Growth Navigator

More than three decades of working with high-potential companies from around the world has made us uniquely

qualified to identify the perspectives and leading practices that are critical for driving development.

It was this experience, along with our knowledge of the market, that led us to design seven key drivers that companies need to consider as they define their growth strategies, which we call The EY seven drivers of growth.

EY Growth Navigator™ is an interactive tool that provides a way for company directors and their executive teams to analyze the circumstances of their organizations based on these seven drivers of growth, which they can use to determine their priorities and the next steps on their road to growth.Each finalist entrepreneur of EOY 2015 Mexico had a EY Growth Navigator session. One of these participants described the experience as follows:

Helping companies take the next step on their road to market leadership

More information at www.ey.com/mx/ aceleramoselcrecimiento and www.ey.com/driversofgrowth. Schedule an EY Growth Navigator session with Laura Santana ([email protected])

Accelerated growth?Sustainable growth?The 7 Drivers of Growth can help you have both. A unique outlook that challenges paradigms to help leaders grow.


Working with today’s top entrepreneurs and businesspeople has given us a way to discover the direction that business and the economy are taking at the global level.

Trends that show where we are headed

Thought leadership

Entrepreneurship on the rise Where are they from and why are they entrepreneurs?There will be an increase in entrepreneurship in rapid growth markets, with the decision to start a business driven more by opportunity than by need.

8%

19%

11%

27%

12%

Average tEA rate in 2013

North America

LatinAmerica

Región subsahariana de África

European Union

Asia-Pacific

TEA: Tasa de Actividad Emprendedora Total en la Etapa Inicial (por sus siglas en inglés), basada en la necesidad, pobreza o falta de empleo.

The information shown below has been extracted from some of the many studies that we published this year. These results demonstrate how entrepreneurship has become essential for the expansion of markets globally and how these business leaders drive job growth.

2012 2025

2014

2019

Young entrepreneurs on the rise

Women and leadership More favorable environments

Main obstacles

For more information visit Megatrends 2015 at www.ey.com/mx/publicaciones. Also available in English.

.


Study on the entrepreneurial capital industry in Mexico

Job creation is in good handsEntrepreneurs are the market leaders in job creation all around the world, although they need to create more mentoring programs and help young entrepreneurs.

Women: the factor for change in family businesses

Learn more about the Global Job Creation and Youth Entrepreneurship Survey 2015 at www.ey.com/mx/publicaciones

More information at www.ey.com/mx/publicaciones

More information on Women in leadership, the family business advantage at www.ey.com/mx/sgm

143 fund administrators50% more than 6 years ago US$29.2 billion: Accumulated committed capital since 200027.44% annual compound growth in the last 14 years272% growth in the accumulated capital of 2014 compared to 2007 Source: AMEXCAP

20% technology13% media and telecommunications 12% financial services 6.6% education 6% health

41% know how they work 33% don’t know how they work 26% don’t fully understand them

Private capital industry in Mexico 2015 5 sectors with the

highest investment of entrepreneurship capital in Mexico

only 53% of entrepreneurs know there are capital funding options available to them. Of these:

Only 11% of entrepreneurs have used entrepreneurial capital funding


Access our studies, analyses, events and contacts that will help you think big and help your business transcend in the market. At our Centers of Excellence you will find information on the most relevant business topics issues of the day, as well as insights and tools to drive growth.

Global Center for Entrepreneurship and Innovation www.ey.com/entrepreneurship

Global Family Business Center of Excellencewww.ey.com/familybusiness

Global Venture Capital Center of Excellencewww.ey.com/vccenter

Global IPO Center of Excellencewww.ey.com/ipocenter

A global network for exchanging knowledge and experience

EY Centers of Excellence

At EY we constantly seek ways to honor today’s new entrepreneurs whose passion, creativity and innovative business models are a source of inspiration for society. If you know an entrepreneur who has made a difference through his or her business performance and tenacity, invite him or her to participate in the seventh edition of EY Entrepreneur Of The Year™ Mexico. Information on the call for nominations will be coming soon. Visit the site ey.com/mx/eoy

The vision of Mexico’s business leaders has ignited the entrepreneurial ecosystem, but it is their perseverance that has led to their success.

Rodrigo Lebois MateosEY Strategic Growth Forum® Mexico 2015 Knowledge for driving growth EY...

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