CONFIDENTIAL: Do not copy. Do not distribute

It’s all you!

CONFIDENTIALDo not copy. Do not distribute.

It’s all you!

Case Example 1:RockYou promotes Yahoo’s Music App

Yahoo! Music Videos versus RockYou Music Videos

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7/2/07 7/7/07 7/12/07 7/17/07 7/22/07 7/27/07 8/1/07 8/6/07

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Yahoo! Music Videos

RockYou for Yahoo!Music Videos

It’s all you!

Case Example 2:Complete Cycle: Super Wall

Concept: Friday 6/15

Design: Friday 6/15

Implementation: 6/15-6/17

Deployed: Monday 6/18, 4AM

Promotion: Tuesday 6/19, 118K users

Viral growth: 2 weeks

1 Million Users!

It’s all you!

RockYou is a Leading Provider ofFacebook Applications

RockYou has on Facebook:

λ 25% of the most popular apps

λ The #1 fastest growing app

λ Over 16M live apps

λ 500K new users embedding our apps perday

It’s all you!

Leadership on Facebook

Horoscopes 4.3M ~1,000 #34

XMe 4.4M ~3,000 #16

Slideshows 1.4M ~500 #50

Superwall 2.2M ~4,000 #4

Likeness 1.3M ~7,000 #1

Zombies 1.8M ~3,500 #10

Emote 753K ~1,000 #36

Number ofFacebook Users

Overall Rank Growth Rank

#6

#7

#24

#13

#25

#18

#29

Application Number of NewUsers per Hour

It’s all you!

Leveraging RockYou’s Network

λ RockYou’s Network on Facebook can radically accelerate3rd-party application adoption

λ New apps with promotions on RockYou Network canacquire over 100K users in 24 hours

λ After the user has installed a RockYou application, theconfirmation page (last in installation flow) displays apromotion for a 3rd party application.

It’s all you!

The Promotion

It’s all you!

Promotion Pricing

Pricing based on volume:

Total Spend User Acquisition

100,000$50K

40,000$20K

16,000$10K

6,500$5K

Additional pricing information available upon request

It’s all you!

Grow Your Application with RockYou

Contact:

[REDACTED]

Manager, Business Development

[REDACTED]@rockyou.com

Office: 650- [REDACTED]