Table of Contents Phase 1: OverviewPosition Statement--4Synopsis--5Target Audience--6Genre, Rating, Run Time--7Tagline--8Marketing Opprotunities--9Marketing Obstacles --10The Big Idea--11

Phase 2: Film Festival StrategyFilm Festival--15Strategy--16Festival Kit--17, 18Key Art--19, 20Crew Bios--21-23Cast Bios--25,26Marketing--27-30

Phase 3: B-2-BDistributing Strategy--34Target Distributors--35,36PR Activites and Screenings--37,38

Phase 4: Consumer Strategy Overall Strategy--41Creative Strategy--43-47Marketing Strategy--49-50Publicity--51-54

Overview

Phase one

Positioning Statement

After losing her father in a championship race, a young women is given the opportunity to break out of her day-to-day routine and relive her father’s legacy.

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Rocket takes you out of your world and into the world of 1950’s dirt track racing. When a champion driver is killed right before he reaches the finish line of a 1947 local’s race, his legacy falls on the shoulder of his only child..a daughter named Annie. Twelve years later, Annie lives a reclusive life on the remnants of her father’s ranch. When a privileged and wealthy man named Weston unexpectedly shows up on Annie’s farm, she is tasked with teaching him the ins and outs of competitive dirt track racing, while at the same time searching for a self-identity she can comfortably wear.

Synopsis Target Audience

Females Families Sports Community Aspiring Female Filmmakers

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Genre Rating Run TimeDrama PG 31 minutes

Tagline

aim high. stay focused.

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Marketing opportunitiesIndy Car Community Female Director and ProducerWe will be able to target this community and market well to them. Racing fans will be interested in the time era and the live-action racing.

The film makers are young, female students. This will appeal to girls who are also aspiring to be within the entertainment industry

Marketing obstaclesFemale Dominating Film Time EraRatingThis film may turn men off by the female dominating storyline.

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The goal is to fully captivate the audience in the 1950’s setting of the film. It will be a challenge to fully engage a younger audience with such a large genertional gap.

PG rating sometimes detracts people from watching films. Older ages may think the film is for kids and not relatable.

RatingThe rating is for all ages which will allow anyone to watch this film. It appeals to families and young adults.

Topic Relatability Any girl who has played a sport has faced the issues in this movie. Females face discrimination and inequality when joining sports team. Girls will be able to relate to Annie.

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The big idea

Find yourself

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Phase Two

Film Festival Stragetgy

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Film Festivals Strategy Rocket goes above and beyond a student-made film. The story line, visuals, editing, and set created a film that will illuminate the screen.

We have our sights set high and will be pursuing film festivals such as Sundance, and Toronto. We will also be bringing it back to the heart of the film and submitting to local Southern California festivals.

We will be focusing on female oriented film festivals and festivals that specialize in sports.

Rocket will make a unique impression on each person who views the film. With the live action speed racing to the heart of Annie, each guest will be on the edge of their seat.

Park City, Utah

Janurary 21-26

About:Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent artists and audiences. Through its programs, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work.

Austin, Texas

March 11-19

About:The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discov

Toronto, Ontario

September 8-18

About: The Toronto International Film Festival is a publicly attended film festival held each September in Toronto, Ontario, Canada. TIFF starts the Thursday night after Labour Day and lasts for eleven days. 2015 saw approximately 473,000 attendees, 5,400 industry professionals, and 1,200 journalists. 15 16

April 25, 2016Taylor Espinozaespin156@mail.chpaman.edu408-313-1581

Dear ____

Rocket will take you out of your world and into the world of 1950’s dirt track racing.

ROCKETPress Release

April 25, 2016Taylor Espinozaespin156@mail.chpaman.edu408-313-1581

For Immediate Release

ORANGE,CALIF-- Rocket, a student made film, will realease April 29.Rocket will takes you out of your world and into the world of 1950’s dirt track racing.

Rocket goes above and beyond a student made film. The story line, visuals, editing, and set created a film that will illuminate the screen. Rocket will make a unique impression on each person who views the film. With the live action speed racing to the heart of Annie, each guest will be on the edge of their seat.

###

Sara Hulsman

Producerhulsm100@mail.chapman.edu

(555)-555-555

Festival kit Meet the Cast

Meet the Crew

Sarah Hulsman - Producer

Brenna Malloy - Director, Co-Writer

Ian Hock - Co-Writer

ROCKETPitch Letter

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Key Art

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Rocketaim high. stay focused.

Crew bios

Sarah Hulsman - ProducerBorn and raised in Northern California, Sarah graduated from the University of San Francisco with a Bachelor of Arts degree in Media Studies. After interning at production companies such as American Zoetrope and Dark Horse Entertainment, Sarah is now earning a MFA in Film and Television Producing at Chapman University’s Dodge College of Film and Media Arts. In addition to producing six films at Chapman, Sarah is a founding member of Chapman Filmed Entertainment’s Producer Initiative and has been awarded the Entertainment Partners Excellence in Producing Award for 2015.

Brenna Malloy - Director, Co-WriterBorn and raised in Long Beach, California, Brenna Malloy had a dream of making movies from a young age. At the University of San Francisco she earned a degree in Media Studies, while also studying directing at Drama Centre London. Whilst in London, Brenna was in the company of an exceptional group of talented young actors whose drive and passion for storytelling inspired her to pursue her education further. Back in Southern California, Brenna is in her final year of film school at Chapman University’s Dodge College of Film and Media Arts. Directing Rocket has been a goal of Brenna’s for the past two years and she feels honored to embark on a journey with this inspiring group of filmmakers.

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Ian Hock - Co-WriterRaised in the heart of the California southland, Ian Hock has had a passion for storytelling since birth. Graduating from CSU Fullerton with a degree in film, he has worked in story development under Gale Anne Hurd’s Valhalla Entertainment, and IM Global’s Automatik Entertainment. He is thrilled to be joining the Rocket team as co-writer. Credits include the 2015 shorts, The Birthday, and Nite Fix.

Nick Ramsey - Director of PhotographyNick Ramsey has been working behind the camera for the past 10 years. He supported the men and women of the US Army as lead Videographer for the Army Enterprise Multimedia Center. Nick has worked on horror shows, docu-dramas, and reality TV shows featured on National Geographic Channel, Investigation Discovery, The Military Channel, Destination America, and Velocity. He shot his first feature, The House Behind The Wall in Virginia, before moving across the country to perfect his craft at Chapman University.

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Cast bios

Born and rasied in London, United Kingdom, Lizze Clarke is an up and coming actress. She attened Drama Centre London and works In Tandem Theatre Company.

Cameron Diskin grew up in Tallahassee, Florida. He earned a BFA from Florida State University School of Theatre with Honors in the Major. He is an actor and director, known for In the Black (2014), Karma’s a B*tch (2012) and The Right Hand of God (2015).

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You can find Rocket on Facebook, Twitter, and Instagram. Using these social media allows the film to gain new followers while keeping pre-existing fans up to date.

#RocketTheFilm

MediaSocial

Marketing

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Gear EventsFundraising Lecture

& Reception

With stunt man Andy Armstrong!!!!

“Defining Movie Action”

Andy Armstrong Lectured at the Rocket Fundraiser October 3rd, 2015. With Guest Stunt Performer Jennifer Caputo on hand to add her expertise and Director Brenna Malloy answering questions about the film, the event was a success. Set among one of the best private collections of vintage cars in the nation, guests got an up close look at a rare assortment of memorabilia from racing history. Thank you to all who attended and to Sponsor #Besties Wine!

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Phase Three

b-2-b strategy

By the use of a well known distributor Rocket will gain momentum quickly. By putting the film in a few major cities and cities with a racing community, Rocket’s word of mouth will spread quickly. We will continue marketing and creating ad campaigns. We will slowly increase the number of theaters.

Platform ReleaseWe will begin with a limited release in major cities and cities with strong racing communities, expanding over time.

Distribution Strategy

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Target DistributorsUniversal Pictures

Universal Pictures has distributed multiple car based or sport based movies, including Sundance Audience Award winner Senna and the famous Fast and Furious series. In 2013 Universal released the movie Rush, a story based on the true lives of two formula one racers. Rush was nominated for multiple awards and brought attention to the racing industry around the world. In 2002 Universal released Blue Crush, a movie based on a female pro surfer, Annie, loses her way after a near death accident in the water and the abandonment of her mother. Annie must find herself again and regain focus on her one passion, surfing. Blue Crush continues to be a family favorite and is still replayed on various TV channels. These movies show Universal’s great background in movies just like Rocket.

Fox Searchlight Pictures

Fox Searchlight Pictures would be a great distributor due to their successfull athletic female lead movies. Bend It Like Beckham, Whip It and Love & Basketball are great movies that have a similar concept as Rocket. In the movie Love & Basketball, the female excels in a sport more than he male counter part. We see this distributor being a great match with Rockets storyline and background.

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Pr Activities and ScreeningsThere will be two private screenings. One will be at Chapman’s Dodge College and the other one will be for the distributor. Before each screening there will be a short video with a message from the crew and cast. This will be an opportunity for the distributor to get to know the lives behind Rocket. Between each person’s message will be outtakes and funny moments caught on camera during the shooting of the film. It will end with beautiful candid photos that were captured on set.

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Phase Four

Consumer Strategy

A spring release has been Rocket’s plan from day one. April 29th, 2016 will be the release day because it will be the only drama or documentary to open that weekend. There will be four other Nation Wide releases that weekend that include, Ratchet & Clark ( 3D Animated comedy), Same Kind of Different As Me (romance), Nine Lives (comedy), and Mother’s Day (romantic comedy).

Rocket will start with a platform release in large cities and cities with a strong racing community, while continually working on PR and marketing.

Overall Strategy Friday April 29, 2016

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Creative Strategy

aim high. stay focused.

Tagline

Poster43 44

Rocket

Billboard

Rocket aim high. stay focused.

April 29, 2016

Print45 46

April 29, 2016

TV Concept

Annie and Weston will join up on the NBC network to host a Sunday movie marathon of the Fast and the Furious. During commercial breaks Annie and Weston will discuss the movies and represent their upcoming movie Rocket. Viewers will be able to get to know Annie and Weston, making their fans eager to see Rocket in theaters.

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Marketing StrategyOctober 2015Release teaser

OctAndy Armstrong stunt-man workshop

Oct-DecMedia push. Be present on social media constantly. Tweet to fans and gain followers

January Trailer release

January-Release DateSpecifically running a commercial on NBC channel, ABC, ESPN, and college sports networks. Run extra commercials during female college sport programs

February NBC Fast and Furious marathon host show

MarchSecond social media push. Follow and reply to any hash tags that relate to car racing. Create a social media campaign #stayfocused. Ask your followers “what keeps you focused?”

April 2016ReleaseStay present on social media and help push word of mouth

Timeline

ResearchTracking

Screenings

Social Media Responses

Surveys

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Publicity

Beginning in March there will be a second social media push and it will start with the campaign #StayFocused. We will be asking our followers to tweet or Instagram a picture of themselves being focused and positive on a task. It could be anything from homework to practicing piano or perfecting your baseball swing. They will be entered into a raffle to win free movie tickets to the premier of Rocket.

Campaign

#StayFocused Tweet us a picture of you working hard and staying focused get chance to win free movie ticket on opening night!

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We will screen at Chapman University, the town Rocket was filmed in, and in Los Angeles, California.

AdvertisementsEach screening with be equipped with live size cardboard POP displays, which will include a life size cardboard cut out of the car used in the film. Fans will be able to take pictures as if sitting in the car and we will encourage them to post to social media with the hash tag #stayfocused

Screenings TV AppearancesAlongside hosting a Fast and Furious movie marathon on NBC, Annie will appear on the The View, to promote Rocket.

Sponsorship Rocket will be working alongside the Indy Racing League. Their logo will appear on cardboard cut outs. Rocket will have an advertisement at various speedways around America including Fontana, California’s Auto Club Speedway and Long Beach, California’s Long Beach Grand Prix.

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Rocket marketing planTaylor EspinozaEntertainment MarketingDecember 2016

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