Our mission is to become the world’s largest Internet platform outside the United States and China

Started in 2007 with headquarters in BerlinNetwork of companies active in 100+ countries 20,000+ people on the ground across the networkEUR757m net revenues1 2013 (Proven Winners)Backed by international blue chip investors

Andreas Winiarski, Global Head of PR & Communications andreas.winiarski@rocket-internet.com | Tel: +49 30 300 13 18 68

Uwe Gleitz, Senior Vice President Corporate Finance uwe.gleitz@rocket-internet.com

Operating platform for building and scaling online companies that address basic consumer needs on the Internet with very clear selection criteria:

• Rigorous and structured model selection process• Minimum USD1bn market size and USD100m revenue

potential• Proven replicable business model to avoid risk of low

customer acceptance• Low competition in targeted markets

• Continuous post-launch monitoring and disciplined approach to non-performance

Global execution capabilities through highly standardized processes paired with regional expertise and deep technical and operational knowledge driving repeatable success

Provision of shared services to jump start around 10 launches on average a year taking only 100 days from kick-off to launch

Proprietary technology where it provides competitive advantage as well as a highly modular and device-independent architecture; focused on ensuring speed, stability, security, scalability and standardization

Regional Rocket teams provide local knowledge

Broad network of strategic partners such as financial investors and payment providers as well as various telecommunications providers and retailers

High quality management teams with first class backgrounds

Disciplined KPI-driven approach to deploying capital efficiently

Oliver SamwerCEO

Peter KimpelCFO

Alexander KudlichGroup MD

Addressing a massive and fast-growing market opportunity driven by four global megatrends:

Booming smartphone penetration

Younger populations of “digital natives” in emerging markets compared to the United States

A growing global middle class

The ability of Internet technology to leapfrog traditional retail infrastructure in emerging markets

Infrastructure

• Unparalleled experience in scaling world-class Internet businesses globally

• Deep technical and operational expertise

• Strategic partnerships and framework agreements

Processes

• Highly structured / best practices

• Centralized IP with regional execution

• Repeatable and scalable

Rocket Network

• Founding 10 new companies p.a. on average

• Consistent returns across network of companies

Technology

• Proprietary technology platforms allowing rapid global deployment

• Comprehensive KPI analytics driving continuous optimization

• Provision of shared services to jump start new businesses at low cost

About Us Management Board

Our Business Opportunity

Our Business Model: The Rocket Platform

1 Unaudited sum total of their net revenues based on the generally accepted accounting principles applicable for the relevant company, in each case taking the last fiscal year for which data was available.2 Reflects all transactions that have been signed.3 Also includes minimal stakes held by the Samwer brothers outside Global Founders.

Ownership Structure2

Global Founders3

52.3%

Holtzbrinck Ventures 2.5%

Philippine Long Distance Telephone Company

8.4%

Kinnevik 18.1%

United Internet10.4%

Access Industries8.3%

Factsheet

Active in three focus sectors: eCommerce, marketplace and financial technology

Active in five target regions; Europe, Latin America, Russia & CIS, Africa & Middle East, and Asia Pacific

Dafiti is a leading online retailer of clothing, shoes and accessories in five major Latin American countries: Brazil, Argentina, Chile, Colombia, and Mexico. Dafiti has one of the largest online product portfolios in the region, offering more than 75,000 products from over 1,000 national and international brands in Brazil alone. Since its launch in 2011, Dafiti has experienced strong new customer growth and an increasing number of repeat purchases by existing customers. As of June 2014, Dafiti had about 1.8 million active customers2.

Launched in 2011 in Russia, Lamoda has become one of the leading full-price online retailers of clothing, shoes and accessories in the CIS with about 1.4 million active customers2 as of June 2014. Lamoda provides its customers with access to more than 86,000 products sourced from famous designers and promising young brands, as well as its own complementary, fast-growing private label portfolio. The Lamoda brand is among the most recognized fashion retail brands in the CIS with 84% of the Russian population recognizing Lamoda.

Zalora Group believes it is Asia Pacific’s leading online fashion retail group offering clothing, shoes, accessories and beauty products across Asia Pacific under the Zalora brand, and to customers in Australia and New Zealand under the The Iconic brand. Zalora online stores were launched in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in early 2012. The Iconic online stores were launched in Australia and New Zealand in late 2011. As of June 2014, Zalora had about 1.2 million active customers2.

Jabong.com is an Indian online fashion and lifestyle e-commerce portal that offers a variety of men’s, women’s and children’s clothing, shoes and accessories as well as home fashion. Since its launch, Jabong.com has become the leading online fashion portal in India with 180 million unique visitors3 in 2013. Jabong.com offers more than 139,000 products and 1,600 brands across nine lifestyle categories in its online store.

eCommerce

Marketplace

FinTech

Business

Business

Business

Business

Market

Market

Market

Market

Stake

Stake

Stake

Stake

Fashion eCommerce

Fashion eCommerce

Fashion eCommerce

Fashion eCommerce

Brazil/LatAm

Russia/CIS

SEA/Australia

India

2010

2010

2011

2010

22.7%

23.5%

25.0%6

21.4%

eCommerce

Proven Winners Emerging StarsLargest and most mature companies Most promising younger companies

Launch1

Launch1

Launch1

Launch1

Our Proven Winners

Our Company Universe

Since its inception, Namshi has focused on fashion-conscious customers in Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman. As the largest in-season fashion e-commerce player in the region, Namshi had over 128,000 active customers2 as of June 2014. Namshi has its own warehouse and last-mile delivery capabilities in the United Arab Emirates making same-day delivery and end-to-end customer experience service available.

Business Market Launch1 StakeFashion eCommerce Middle East 2012 34.4%

Factsheet

Since 2012 Lazada Group has become a leading e-commerce department store for assorted merchandise in Southeast Asia, specifically Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its operations also extend to Hong Kong/Shenzhen, which functions as Lazada Group’s sourcing hub. Lazada Group distinguishes itself in terms of its assortment of over 390,000 products, onsite experience and its fulfillment logistics. Lazada had about 1.4 active customers2 as of June 2014.

Launched in May 2012, Linio believes it is now the most visited multi-category e-commerce company addressing major Spanish-speaking Latin American countries, namely Colombia, Mexico, Peru, Venezuela and more recently, Chile, and Panama. One of the main drivers of Linio’s recent growth is its online marketplace where 1,900 active marketplace merchants are driving assortment growth and facilitating price competition. As of June 2014, Linio had about 465,000 active customers2.

Launched in 2012, Jumia is now the largest online shopping mall in Africa and a frontrunner in bringing e-commerce to Egypt, Ivory Coast, Kenya, Morocco, Nigeria, Ghana, and Cameroon. Operations in South Africa are run by Jumia’s sister company, Zando4. In 2013, Jumia was named the best new retail launch of the year by the World Retail Congress and became the first African company to receive the World Retail Award. As of June 2014, Jumia had about 274,000 active customers2.

Westwing is an online retailer for a frequently changing, curated selection of home and living products in 12 countries: Germany, Italy, Brazil, Russia, France, Spain, Poland, the Netherlands, Austria, Switzerland, and – most recently – Kazakhstan and Belgium. Westwing distinguishes itself through the global and local sourcing of its inspiring products and the resulting high engagement and loyalty of its 582,000 active, mostly female, customers2 (as of June 2014).

Home24 has become a leading full-shop online retailer for home and living products in Germany, Brazil (under the “Mobly” brand), France, the Netherlands, Switzerland, and Austria. Home24 provides its 515,000 active customers2 (as of June 2014) with access to an assortment of over 100,000 home and living products.

Since its inception in 2011, Hellofresh has delivered over six million meals’ worth of boxes containing fresh ingredients accompanied by healthy recipes to food enthusiasts across five countries. Hellofresh’s concept is to deliver “do-it-yourself fine dining” to modern households’ doorsteps in the form of “recipe-kit” boxes with fresh and local ingredients to its 81,000 active subscribers5 (as of June 2014) in Germany, Austria, the United Kingdom, the Netherlands, Australia, and the US.

1 Date reflects first commercial registry entry (operational launch date may differ).2 Number of customers having made at least one order within the past 12 months before end of period.3 Number of total unique identifiers visiting the website in the period.4 Subsidary Zando is a South-African fashion eCommerce company.5 Number of people subscribed to services and having ordered at least once during the last three months.6 On August 27, 2014, Bigfoot II provided additional cash to Zalora in return for additional shares in Zalora, resulting in an increase of Rocket’s stake to 25.5%.

Business

Business

Business

Business

Business

Business

Market

Market

Market

Market

Market

Market Launch1

Launch1

Launch1

Launch1

Launch1

Launch1 Stake

Stake

Stake

Stake

Stake

Stake

General eCommerce

General eCommerce

General eCommerce

Home and Living eCommerce

Home and Living eCommerce

Grocery eCommerce

SEA

LatAm

Africa

Europe, Brazil

Europe, Brazil

Europe, US, Australia

2011

2011

2012

2011

2009

2011

26.7%

35.2%

26.8%

33.7%

49.5%

37.1%

Our Proven Winners

Factsheet