Rocket Fuel Inc. Breakfast Meeting – 26 March 2014Under the hood of programmatic buying

Agenda

9.30 Welcome: Andy McNab, MD UK, Rocket Fuel 9.40 Mark Torrance, CTO, Rocket Fuel 10.15 John Kimbell, Managing Partner, Navigate Digital 10:30 Meliá case study, presented by Matthias Koch,

E-Marketing Manager Europe, Meliá Hotels International 10.45 Q&A Panel (all of the above) 11.00 Summary & Close

….we’ve moved!!!!

34 Bow Street… come and see us!!!!!

Our new Sales structure

Global Agency

IndependentAgencies Direct

Client

POD 1 POD 2 POD 3

MORE FOCUS/ BETTER SERVICE

Regional

What we’ve covered…

Audience vs. Content Branding on line Attribution modeling

Big Data Man VS Machine. And today…..

Introducing our speakers today…

Matthias Koch

E-Marketing Manager EMEA for Meliá Hotels International based in SpainPreviously e-commerce Manager for Barceló Hotels and Resorts for four years looking after SEM, Affiiate Marketing, Displaymarketing, Online-cooperations (KAYAK), Tripadvisor, Travelzoo, etc across Spain, Germany, UK, USA, Mexico and morePrior to this, Matthias has worked for nonstopConsulting, Hotelopia, EM Publicidad and IP Deutschland

Vincent?

John Kimbell

Co-founded Navigate Digital in July 2007 - a full service digital media agency, that provides clients with bespoke, innovative and cost efficient digital media solutionsAn established media professional with experience in both on and offline mediaSpecialities include: Media Planning & Buying, Performance Marketing, Paid Search, Social Media, Brand Activation and ConsultancyPrior to Navigate, John worked for UM, Saatchi & Saatchi and Brann Worldwide

Vincent?

Mark Torrance

Runs the science and engineering groups at Rocket Fuel responsible for modelling and data visualisation for our analyst users and external customers He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship on the newly emerging World Wide Web He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet. His startup was one of the first and largest customers of the DoubleClick ad network

Vincent?

THANK YOU!