Rocket Fuel for your APIJean-Luc DavidYellow Pages Canada

@jldavid

Rocket Fuel for your API

September 17th, 2010 YellowAPI is born

ZER0 External Developers

ZER0 Live Apps

4best

practices

1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.

Yellow Pages Group

ConsumersMerchants

Traditional

Developers

ConsumersMerchants

YellowAPIPlatform

hint: trad marketing won’t work with him

what i want•fame•money•curated content•great tools

The secret to innovation? Invent something your users can hack, remake, and customize - then let them run wild. - Frog Design

2.7M

1250+ External Developers

30+ Live Apps

Jean-Luc DavidYellow Pages Canada

yellowapi.com@jldavid @yellowapi

4best

practices

1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.