Rocket Fuelfor Business Growth

We accelerate the growth of your company by leveraging data, strategy & story to quickly impact sales, operations & marketing.

Not Your Typical ConsultingMarketing Firm

BOLD Worldwide is business solutions firm built on the entrepreneurial mindset.

We are agile, impactful & deliver strategy through execution across key areas of your organization in order to help you grow quickly.

Trusted by the World’s Best Brands:

Digital has accelerated the speed at which companies must evolve

“At least 40% of all businesses will die in the next 10 years if they don’t change their entire company

to accommodate new technologies.”John Chambers – Former CEO of Cisco

We focus on the key areas of business that have the biggest impact on growth.

Accelerate Sales

Amplify Marketing

Streamline Operations

Rocket Fuel Methodology

DATA

STRATEGY

STORY

EXECUTION

Uncover, predict & capitalizeon new opportunities.

Increase Agility

by Digitizing & Modernizing Your

Organization

Reveal New Opportunities

by Analyzing Key Data Points

Reduce Costs Significantly

by Speeding Up Projects & Execution

Maximize ROI

by Integrating People, Process &

Technology

Adapt Quickly

to Market Changes with Predictive

Analytics

Minimize Disruption

by Knowing What Will Have The

Biggest Impact

We simplify the complex world of data & tech so you can focus on creating impact

Integration Visualization

Insights & Forecasts

Our strategic solution model is driven by data creating efficiency & impact quickly

ASSESS

ANALYZE

TEST

BUILD

MARKET & SELL

Document “what” capabilities exist & “how” they can be used optimally.

Deploy big data “listening” tools to understand what customers actually “want” or “need”.

Leverage digital marketing & analytics to “validate” the offerings.

Begin building based on regionalized demand models. Create value through hyper personalization.

Stock & sell and scale strategically based on data driven decisions.

LOWINVESTMENT (time & money)

ASSESS

HIGH

ANALYZE

TEST

BUILD

MARKET & SELL

The BOLD Way agile solution model cuts down costs, time and investments across all aspects of production with a high likelihood of success.

THE BOLD WAY

The BOLD Way vs The Old Way:O

LD W

AY

BO

LD W

AY

BOLD Agile Roadmap:Unbiased assessment of current stateUncover biggest areas of opportunityClarify strategic visionDefine constraints & gapsUtilize predictive data & analyticsDeliver efficiencies across organization Progressive execution weighted by impactUnify cross-functional areasClear path to results

Stop jumping right into tactics that lack impact we start with a roadmap

Future Potential

The most powerful execution for strategyis a story that sells

We utilize data, AI & social listening tocreate data-influenced content

Data-driven marketingoptimized to deliver business results

CreateAwareness

Use Datato Build

Audiences

TargetRight PlaceRight Time

Convertto

Customer

We manage and measure KPIs relevantto your overall strategy & success

Global ManagementAcross Platforms Proprietary Metrics & Reporting Strategic Sequencing

of Campaigns

“Some people want it to happen, some wish it would happen & others make it happen.”

– Michael Jordan

IntegratedBusiness Case

Business analysis + agile roadmap + data-influenced story + marketing execution

Goal: Advance JLo’s business strategy by launching a new makeup line directly to consumers and increase profit margins.

AnalyzeData Roadmap Market

ReleaseIncreaseMargins

Challenge: Disparate channel partners control the brand.

Glamour

Behind the Scenes

Raw

Analysis: BOLD used deep data analysis and social listening to understand what JLo’s fans really wanted to see from her.They wanted behind the scene access to the real Jlo in a raw, glamourous way – not an over polished production.

Behind the Scenes

Real BTSFamily

Average: 519,060

Analysis: Fans want the real Jlo – they want to feel connected.

The BOLD Way:The Old Way:

Roadmap: After the BOLD Assessment, we uncovered major opportunities that would streamline the flow of operations, information and data in order to unify Jlo’s brand, business and execute a market release faster than any traditional method.

Inefficient & Complex Streamlined & Agile

Jennifer Lopez

Docu-Style Production

Organic Social Teasers

Data-Driven Content Releases

Direct to Consumer Sales

Market Release: Other firms proposed a 6-8 month market release, $1.5M production budget, and $10M marketing budget with no guarantee of success. Instead, BOLD created a cohesive 3 monthrelease strategy, docu-style production & social driven marketing campaign for a fraction of the cost, all driven by BOLD Analytics.

BOLD Results: BOLD delivered over 14 Million fan engagements at market release with $0 Digital Ad Budget. This resulted in a sales velocity that outpaced client’s benchmarks by over 1,000% with a significant, two-figure increase in net margins.This is The BOLD Way.

Digital MarketingBusiness Case

Digital transformation + digital marketing + creative execution

Goal: Move Cenegenics away from inefficient television, print & traditional marketing and transform them into a digital-first company to increase lead velocity, quality of leads & sales volume.

MarketDiscovery

Benchmarking+ A/B Testing

Lead Optimization

IncreaseQuality Leads &

Sales

Discovery: Over the initial 90 days of the campaign, BOLD was able to locate, target and hone in on Cenegenics key demographic – high income executives & professionals across multiple digital platforms.

Benchmarking & A/B Testing: BOLD determined that Cenegenics had been averaging a $300 cost per quality weighted lead across traditional marketing channels. After integrating with the clients internal tech stack, BOLD was able to monitor and test multiple targets, audiences and creative variables that would increase the quality and volume of leads.

Lead Optimization: During the first 90 days, BOLD was able to drive a CPQL below $120 significantly decreasing the threshold for quality leads. During the following 90 days, BOLD was able to establish a new benchmark at $80 CPQL. This was a 73% reduction in costs per quality weighted lead.

BOLD Results: Over the past 2.5 years, BOLD has been able to create and exceed multiple new benchmarks. During this time, BOLD has increased total lead volume by over 40% and increased quality weighted lead volume by nearly 2X. Additionally, sales figures have increased significantly enough for the organization to expand both domestically and internationally.

Customer CentricBusiness Case

Goal: Engage fitness consumers in the US in order to revive the Polar brand after years of decline.

Analysis: BOLD used quantitative and qualitative techniques to assess and deeply understand the competitive landscape, current Polar customers, previous Polar customers & active fitness consumers.

Insights: Fitness consumers want community and connection above product features. However, Polar had spent years focused on developing & marketing features.

Strategy: Connect with current and prior customers at scale on a 1:1 basis via data, technology & digital marketing in order to reinvigorate a connection between customers and the brand while generating earned media.

BOLD Results: The response speaks for itself.

BOLD Results: The response speaks for itself.

60% increase in sales compared to the same timeframe the previous year

Contact: Brian Cristiano212-390-8817brian@boldworldwide.com

Thank You