Rockaway Academy #0 – Content marketing with Matthäus Michalik (AKM3)

Workshop: Content Marketing with Rockaway

Prague – 2nd April, 2015

Agenda


• Introduction

• Brief Online Marketing Overview

• Getting Content Marketing Right

• Excursion: Keyword strategy and research

• Content Marketing – Finding the Right Content

• Transactional and Branding Content – Examples

• Social Content – Examples

• Content Marketing Campaigns - Examples

2

Agenda


• Introduction








3

Matthäus Michalik has over 6 years of business experience in online marketing

• Working for AKM3 for 3,5 years

• Senior SEO Consultant

• Ex-teamlead linkmarketinginternational

• Key account management

• Technical and strategic search engine optimization

• App store optimization

• Previous positions:

• Hitmeister – Online market place

• SoQuero – Performance agency from Franfurt

• Speaker on national and international conferences

Workshop: Content Marketing with Rockaway 4

AKM3 Consists of 130+ International Employees with a lot of Online Marketing Experience


Founded: 2009

Clients: from startups to big firms and corporate enterprises

Approach: Internationality, Sustainability, Transparency

Member of Publicis/Performicssince 2014

5

We are not „only“ a search and content marketing agency but also a cigar retailer

• Strategic approach choosing the product to be sold

• Own financing – ROI oriented

• Two brands: Noblego and Cigarmaxx

• Complementing magazine: zigarren.org

• Preview: niche shops


Now It‘s Your Turn!


Agenda


• Introduction








8

In online marketing there are channels for new customer acquisition and orthogonal skills

Online Marketing

Online Marketing Channels for customer Acquisition : SEO, SEA, Display, SMA, Affiliate,

PSM, …

Orthogonal Online Marketing Skills: CRM (eMail & SMO), CRO, Business Intelligence

Get the user to your website

Work with the user on your website

Advertiser Website


Not every of the 10 online marketing channels is equally important for each business model

Online Marketing Channels

Price Comparison

Performance Display

Affiliate Marketing

Display Advertising

Whitelabel

Social Media Optimzation

eMail

Search Engine Advertising

Search Engine Optimization

Social Media Advertising


Two different online marketing channels are happening within search

• PPC = pay per click• AdWords• Auction mechanism• Quality score• Ad extensions

• Onpage SEO• Offpage SEO


SEO is the most broadly usable online marketing channel

Usabilty of channel

SEAPSMWhite-label

SMAeMail

For few business models

For many business models

SEOAffili-ate

DisplayPerf.

Display

SMO


„Paid“ online marketing channels can be distinguished by risk spread and wastage

SMA

Wastage

Risk of advertising

At ad space CPX

At advertiser CPM

Shared PPC

SEAPSM

Affili-ate

White-label

eMail

Ratherlow

Ratherhigh

Display

Perf. Display


Advertisers have different goals at each stage of the buying process


Attention Interest Desire ActionBuying process

Goals

Image & Branding

Traffic & Impressions

Conversions

Creating Demand

Covering DemandDemand

14

Each online marketing channel has it‘s strength during the buying process


Attention Interest Desire ActionBuying process

Goals

Image & Branding


Conversions

Channels

SEA / PSM

SEO

Affiliate / Perform. Display / SMA

Display / eMail

15

All orthogonal online marketing skills have to be mastered well to be really effective and efficient

Orthogonal Online Marketing Skills

CRO – Conversion Rate Optimization

CRM – Customer Relationship

Management

BI – Business Intelligence

• Landing Page Optimization

• Usability / UX• AB / Multivariate

Testing • Microconversions

• Marketing to existing customers

• Newsletter via eMail

• Social Media Optimization

• Webanalytics• Customer

Journey• Online Marketing

Controlling• Customer values• Customer

aquistion costs• Attribution


Agenda


• Introduction








17

Content Marketing Survey Regarding B2B Content Marketing Elements


An attempt of a really simple Content Marketing Definition


„Marketable“ Content

(Dedicated) Marketing of the Contents

19

“Buzz Word” Content Marketing – Interest HasIncreased Significantly Over Time



Introductory example: „Community-Blogpost“ by AKM3

21

Read over 50 000 times, >90 comments, >430 Facebook Likes, >245 Tweets & >240 Google+1 and growing


Some examples from large corporates look very similar to this very basic campaign


https://www.otto.de/rundum/der-kochbuch-wettbewerb/

23

https://www.otto.de/rundum/der-kochbuch-wettbewerb/

Negative example: „VW Flautenalarm“


Compared to established online marketing channels for new customer acquisition CM is still a niche


The growing popularity of content marketing shows a paradigm shift from push to pull advertising


Content CommerceAd space

Classic advertising

Content Commerce

Content Marketing

Push

Pull

Ad money

26

Three types of media should be distinguished as they interact strongly in successful content marketing


Advertising and

communication

Earned Media Owned Media

• “Likes” of the own Facebook Page

• Followers at Twitter

• Own newsletter subscribers

• Search Engine Optimization

Paid Media

• Google AdWords• Facebook Ads

27

Content marketing can generate traffic via multiple sources


Traffic typeContent

marketing effect

Branding Direct Type-in

Links Referral

Social Signals Social

Rankings SEO

• More Traffic

• More Revenue

Company targets

28

Most importantGoals and Metricsof B2B Content Marketing based on a recentsurvey


The Content Marketing Strategy is Essential for the Specific Implementation of a Campaign or Process


AuditTarget

definition

Content Marketing Strategy

Content Marketing Execution

Content Marketing Campaigns

Content Marketing Processes

Potential analysis

Planning

30

Good planning is the necessary base of successful content marketing


AuditTarget

definition

Content Marketing Strategy

Potential analysis

Planning

• Resource analysis, time and budget restrictions

• Level of „success security“ needed• Campaigns vs. processes

31

Exemplary Content Marketing Plan


When it comes to execution content marketing campaigns and processes share the same five steps


Targetdefinition

Idea generation

SeedingProduction Reporting

Content Marketing Campaigns

Content Marketing Processes

33

Target definition for the specific content marketing campaign or process has to fit the strategic guidelines


Target definition

Budget vs. KPI

oriented approachFocus

• Maximizing within a set budget

• Target definition via certain goals to be met for specific KPIs

• Unspecific campaigns vs.

• Focus on certain products or services

Target group / Level of wastage tolerable

• Socio demographics like gender, age or education

• Psycho demographics like lust for adventure or safety

• Behavior oriented e.g. first time buyer or bicycle rider

34

Idea generation can be fun or a pain depending on the team and what it aims for

• Quantity / frequency

• Well linked examples

– HTML links

– Social links

• SEO perspective: What might good link sources want to link to?

• Example:

– Shop for mobile phones

– „Handy Initiative“ handysfuerdieumwelt.de, jugend-und-handy.de or klicksafe.de

– Specialize on topics: “Best topics for a long car ride with Kids” or “How to make an Android phone safe for kids”


Content formats can be summed up in five groups

• Compact text-based formats

– Fun posts, professional posts, guest posts, best practices, press releases

• Lengthy text-based formats

– Brochures, books, ebooks, magazines, white papers, microsites

• Interactive formats:

– Widgets, interactive charts, games, questionnaires

• Graphic formats:

– Infografics, special pictures, case studies

• Audiovisual formats:

– Podcasts, videos, presentations, webinars, online courses


Content can be compiled in three different ways


Content types

User Generated Content

Curated Content

• (ideally from own) users / customers/ business partner

• Allow integration of users in content marketing beyond production

• Parts of content by others but aggregated or commented on or interactively displayed

• Republished as „new“ on own website

Original Content

• Developed by advertiser

• Developed by external service

37

Content production is often a complex and individual task with many aspects to consider

• Text production: Corporate Communication, readability, motivate for completion, constancy and calmness

• Multimedia production

• Make or buy

• Integration in Website / CMS

– Server security when interactive elements are uploaded

– Importance of barrier free access

– Integration of social media interaction possibilities

– Importance of mobile usability

– Dynamisation and localization


Content production can be a well managed process


Quantity

User friendliness

PureContent

Expression/Variety

KeywordHTML-

Tags

Images

Re-valuation

InternalLinks

Videos

Uniqueness

Relevance

Pure Content Revaluation of Content Embedding of Content

39

The Seeding is Vital for the Success of a Content Marketing Campaign


Paid

Social Media Advertising,

e.g. Facebook-

Ads, Linked In Ads

Advertorials, e.g. Native Ads portals with a lot of

reach

“Free”

Communities: e.g. open internet forums, Social

Networks

Corporate Comm.: e.g. Newsletter,

Social Media, Blog, PR

Outreach, e.g. with SEO

or Social Media focus

Search Engine

Advertising e.g Google Adwords

Seeding

40

Outreach processes are often a core element of seeding strategies


Prospecting

Quality evaluation

Research contact data

Establish contact

Establish cooperation

Placement

Reporting

41

Reporting can be versatile and has to be figured out individually (Examples)

KPI type Examples

Branding • Reach of own and external content• Additional mentions• Follow up clicks after core content • Interactions with content

Social Media • Facebook Likes and Shares• Twitter Retweets, @-Mentions, Favorites• Repins at visual Social Networks like Instagram or Pinterest• RSS subscribers

SEO • Number of new backlinks • Additional SEO traffic

Revenue • Referral Traffic• Leads• Sales


Many content marketing attempts we see overinvest on content production and underinvest on seeding


Target definition

Idea generation

SeedingProduction Reporting

Often focused on and invested in too much

Often not focused enough Should be at

least 50% of all resources invested

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Agenda


• Introduction








44

Keyword Theory: Process of Establishing a Keywords Strategy in SEO


Status Quo Analysis

Keyword Research• Brainstorming• Keyword

Planner•Google

Suggest• Synonyms• Competitor

Analysis

Data Collection• Search volume• Conversion

proximity• Competition• No

misunderstandings

• Current Positions

Determining keyword priorities

Keyword Strategy

Keyword Mapping

Keyword based URL based

45

Keyword Strategy: Number of Identified Keywords Decreases During the Process


Status Quo Analysis

Keyword Research

Data Collection

Determining Keyword Priorities

Keyword Strategy

Keyword Mapping

Number of

Keywords

46

Keyword Strategy: Keyword Priority Can Be MarkedDifferently


Keyword Priority

Search Volume Priority „Simple“

Keyword Priority

Optional „Filters“•Competition•No

misunderstandings•Current Positions

ConversionProximity

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Keyword Strategy: Depending on Site Type There is a Different Keyword Focus


Se

arc

h v

olu

me

pe

r K

eyw

ord

Number of KeywordsPublishing Website

with much User Generated Content

e.g. forum orclassified ads ->

Extremely Long Tail

Online Shop ortravel portal

„centre“ extremely

strongly markedand attractive

48

Discovering Keyword Trends and ChangingPrioritisation With Google Trends


Finding Keyword Alternatives with Google Trends


Basically, There are Three Different Types of Content


Transactional Content

Branding Content

Social Content

Content types

Content for SEO

Content for Content Marketing

51

Informational Search Queries Have Enormous Traffic Potential


Attention Interest Desire ActionBuyingprocess

Creating Demand


TransactionalInformational

Navigational

Key-words

Content Marketing

52

The Content Types DifferWith Regardto Priority, Multimedialityand Interactivity


Transactional Content

Branding ContentSocial

Content

„Must have“ „Can have“Priority

53

In Content Marketing, Branding and SocialContent DifferWithRegardto Focus


Content Marketing

Focus

Onpage

OffpageSocial

Content

Branding Content

54

Branding Content Generates Demand


Attention Interest Desire ActionBuyingprocess

Goals

Image & Branding


Conversions

Creating Demand


TransactionalContent

Branding + SocialContent

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Agenda


• Introduction








56

In the US, Every Type of Content is Called Content Marketing it seams


87%83%

78%77%

71%70%70%

69%61%

59%44%

40%38%38%

33%32%

31%29%

28%27%

26%26%

25%20%

11%

Social Media (ohne Blogs)

Elektronsicher Newsletter

Falltudien

Artikeln auf anderen Webseiten

White Papers

Studien

Infografiken

Mobile Content

Zeitschriften

Virtuelle Konferenzen

Licensed, Syndicated Content

Online-Magazine

Games, Gamification

Percentage of Marketing executives who use the following Content Marketing Instruments for B2B Communication:

Source: Statista

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Finding the Right Content


• Google Analytics

– Which articles have worked well in the past?

• Competition

– Which extra content does the competition provide?

– What do they share on Twitter?

• Theme portals/Publisher

– Which themes are edited by online and offline magazines?

• Tools

– Articles which generate most links and social signals

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Generating Content Ideas with Tools: Buzzsumo


Buzzsumo: The Most Shared Content of a Domain/Competitor Can Be Identified (1/2)


Buzzsumo: The Most Shared Content of a Domain/Competitor Can Be Identified (2/2)


Buzzsumo: Thematic Areas Can Be Analysed


Buzzsumo: Influencer Can Be Identified


Google Alerts – Helps Discover New Topics and Emerging Trends


• Google Alerts can be applied to many sources: Web, News, Blogs, Videos, Books & Discussions

• Limitation to language and region possible

• Direct delivery, 1x daily or 1x weekly

• Google Search operators can be applied

• Set up Google Alerts for all relevant brand and product names

• Set up Google Alerts with the name of the competition

Tip: Deliver Google Alert as RSS Feed

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Via a Backlink Analysis, the Strongest Externally LinkedThemes Can Be Identified


Articles with most incoming links of Publishers:

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Agenda


• Introduction








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Noblego Category Texts – Example of TransactionalContent


Noblego Cigar Lexicon – Example of Branding Content


Noblego Cigar Lexicon – Continiously New andGrowing Traffic


Noblego Cigar Lexicon – Branding Content Generates Good and Relevant Rankings on a Longterm Basis


Noblego Cigar Lexicon – Branding Content Generates Good and Relevant Rankings on a Longterm Basis (2)


Zalando How-To-Video – Example of Branding Content


Zalando Companion – Example of Branding Content


Zalando How-To-Video – Good Organic Ranking, Seeding via AdWords


Windeln.de Magazine – Example of Branding Content - Pregnancy


Windeln.de Magazine – Reached the Right Target Group


Windeln.de Magazine – Covering the Most Powerful Informational Keywords in the Topic Pregnancy


• High search volume for combinationbetween „KW + SSW“: 1 SSW … 42 SSW: 427.580

• Further combinations between relevanceand non-transactional search phrases:

Keyword Thema SV

fieber baby Ratgeber 4.400

fieber beim zahnen Ratgeber 880

wie oft baby baden Ratgeber 590

still-bh welche größe Ratgeber 390

wadenwickel bei kindern Ratgeber 320

ab wann aufs töpfchen Ratgeber 260

anleitung babyschuhe Ratgeber 210

ergobaby oder manduca Vergleich 320

babywippe test Test 1.600

maxi cosi tobi test Test 880

milchpumpe test Test 720

lauflernwagen test Test 320

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Raven Tools Blog: Sharing Know-How and generating relevant Traffic


Ravel Tools Webinars: Google Plus Hangouts andWebinars


MOZ (SEO Tool): The Blog is one of the biggestinfluencer in the SEO industry


MOZ (SEO Tool): Number one Resources to start with SEO


TradeMob (Mobile Ads): Lot of Resources to getstarted with App Marketing


Agenda


• Introduction








83

Noblego Cigar Matching – Example of Social Content


Schwarzkopf – Relies on Trends and Companion


Schwarzkopf – Transactional and Informational Keywords Have Similar Search Volumes in the Topic Beauty


Keyword Search volume

Schminktipps 18.100Augen schminken 8.100Make-up Tipps 3.600Smokey Eyes schminken 2.900Schminktipps Augen 2.400richtig schminken 2.400schlupflider schminken 2.400blaue Augen schminken 1.600braune Augen schminken 1.600

Keyword Search volume

Make-up 18.100Nagellack 18.100Naturkosmetik 14.800Fußpflege 14.800Shampoo 6.600Eyeliner 6.600Mascara 5.400Selbstbräuner 5.400Kosmetik 1.600

Transactional Focus Informational Focus

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Schwarzkopf – Constant High Visibility and Rankings for Relevant Keywords for Hair Design


Beauty Area Driven by Highly Informational Content-SuitableContent Has Wide Reach Leading to Authority Building


Chrono24 Infographics – Example of Social Content


Kaufda Infographics – Example of Social Content


Kaufda Infographics – Social Content Generates Natural (Strong) Backlinks


Stromauskunft.de Electricity Price Atlas – Example ofSocial Content


Stromauskunft.de Electricity Price Atlas – Social andBranding Content Attract Links from Authority Pages


Stromauskunft.de Electricity Price Atlas – Prominent Integration in Popular Daily Newspapers


AKM3 Blog Post – Example of Social Content


AKM3 Blog Post - Extremely High Reach via Addressingthe Right Influencers of the Branch


AKM3 Blog Post – Many Natural and ThematicallyRelevant Links After Publication


AKM3 Blog Post – Good Organic Rankings


AKM3 Blog Post – Example of Social Content (2)


AKM3 Blog Post – Continuous Organic Traffic – also Many other Blog Posts


Creative link building

Evaluation by employers

100

Agenda


• Introduction








101

Hornbach as Excellent Practical Example


Hornbach – Covering Relevant InformationalKeywords via the Category „Projekte“


Hornbach – Instructions and Expert Knowledge forEvery Area


Hornbach – Detailed Product Images and Simple Explanations


Hornbach – Direct References and Integration toSuitable Categories Within the Online Shop


Hornbach – Relevant, Informational Content Leads toExcellent Seeding Results


Hornbach – Good Content Will Be Rewarded withFacebook Shares


Hornbach – Many Different URLs Get Social Signals and Links


Hornbach –Top-Positions with Informational Keywords Throughout


Keyword Suchvolumen Position

bett selber bauen 6600 1

gartenhaus selber bauen 5400 4

gartenteich anlegen 3600 4

hochbett selber bauen 3600 2

sauna selber bauen 3600 4

fliesen verlegen 2900 5

pvc verlegen 2900 3

selber bauen 2900 3

terrassenplatten verlegen 2900 1

dachfenster einbauen 2400 2

estrich verlegen 2400 1

drainage verlegen 1600 1

bett bauen 1300 3

bodenfliesen verlegen 1300 2

duschwanne einbauen 1300 2

hochbett bauen 1300 2

badewanne einbauen 1000 3

110

Hornbach – Facebook as Relevant Seeding Channel


Hornbach – Projects are Introduced on Facebook


Hornbach – Strong Interaction Within the Target Group


Hornbach – YouTube is Used Powerfully for Brand Communication


Hornbach – Videos Rank Prominently withinInformational Search Queries


Hornbach – Projects are Seeded via SEA and Rank VeryWell within the Organic Search


Hornbach – Prominent Campaigns Promote Branding and Increase Reach


Curved – E-Plus Becomes a Publisher with Curved.de


Curved – Offers Articles Embracing the Theme Mobile & Gadgets


Curved – Covers Various Search Phrases


• Positioning as magazine for digital lifestyle

• Various content formats

– News articles

– App introductions

– Hardware tests

– Tips and guide articles

– Videos

• Strong longtail focus

Keyword ThemeSearch volume

tablets General 27.100smartphones General 18.100which smartphone Guide 3.600which tablet Guide 2.400samsung s5 test Review 1.300iphone 6 test Review 90samsung galaxy s3 or s4 Comparison 480samsung galaxy s4 vs s4 mini Comparison 390samsung galaxy s4 or htc one Comparison 390htc one or samsung galaxy s4 Comparison 390iphone 5 or samsung galaxy s4 Comparison 320

120

Curved – Continuous Rise of Sistrix Visibility fromWeek to Week


Curved – Curved Magazine Gradually GainsImportance


Query: Curved

122

Curved – Direct Integration to Base and Smartkauf


Curved – Facebook is the Most Important SocialChannel


Curved – Direct Traffic and Search Traffic ConstantlyIncrease and are the Most Important Starting Points


Source: Similarweb

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Curved – New Traffic Source for E-Plus: Google News


Zalando DIY – The Strongly Interconnected DIY Target Group is Addressed for a Content Marketing Campaign


Zalando DIY – the Topic „Zalando DIY“ is Seeded via a Competition


Zalando DIY – Target Group Participates in theCompetition and Shares DIY Tips


Zalando DIY – DIY Campaign is Used to Revive Old YouTube Videos


Zalando DIY – Pinterest as Relevant Social Media Channel for the DIY Target Group


Expedia – The Beach Report – An Example of How ItShould Not Be Done


Content:

Investigation of the beach preferences ofnations in 21 countries

Infographics:

http://inside.expedia.de/trends-und-umfragen/nahtlos-braun-im-urlaub-lassen-die-deutschen-die-huellen-fallen

Press Release:

http://inside.expedia.de/trends-und-umfragen/expedia-strandreport-2013-deutsche-freizuegig-am-strand-aber-schuechtern

132

Expedia – The Beach Report – An Example of How ItShould Not Be Done


Domain S-SI M-DP PRpor*** 0,1735 830 6

lae*** 0,1484 643 5

pin*** 0,0798 177 2

fit*** 0,0735 497 3

fee*** 0,0509 1008078 6

ges*** 0,0171 228 3

die*** 0,0136 160 3

som*** 0,0134 40 3

vit*** 0,0082 217 1

azu*** 0,0031 35 2

ven*** 0,0028 204 3

cit*** 0,0026 32 2

wel*** 0,0023 136 2

cam*** 0,0022 28 2

mod*** 0,0021 75 3

act*** 0,0015 73 2

akt*** 0,0012 82 1

rei*** 0,001 90 2

sue*** 0,001 344 0

sch*** 0,0002 304 2

ges*** 0,0001 4 1

aus*** 0 12 1

Link Review:

• (weak) SEO Domains

• Purchased articles

• Unnatural link integration

• Topical relevance missing

• Bad Content

Social Signals Review:

• Likes = 2

• Twitter = 1

• +1 = 0

Onpage Review:

• Subdomain Integration

133

Expedia – Integrations On External Pages VeryQuestionable


Beispiel-Integrationen:

Ehemals die Könige der Sandburgen, geben heute nur noch elf Prozent der von Expedia Befragten an, regelmäßig an den vergänglichen Kunstwerken zu bauen.

Vielleicht hast du es aber auch gar nicht so mit dem Strand überhaupt, eine Alternative sind dann immer tolle Städtereisen nach Dublin, Paris, Rom oder London, welche man ja günstig bei Expedia hier buchen kann.

Schließlich gibt es an der Ostseeküste zahlreiche FKK-Strände. Die Deutschen, laut dem neuesten Strandreport von Inside Expedia FKK-Weltmeister, lieben es, sich im Urlaub von lästiger Kleidung ganz freizumachen. Mit einem Accessoire wie der Sonnenbrille mit auffälligem Rand muss selbst der blasseste nackte Hipster keine Angst haben, am Strand negativ aufzufallen.

134

http://www.expedia.de/Hotels


http://inside.expedia.de/trends-und-umfragen/expedia-strandreport-2013-deutsche-freizuegig-am-strand-aber-schuechtern


Expedia – Ideas for a Sustainable Campaign


Expedia – Finding Relevant Content with Buzzsumo


Expedia – Collecting Ideas from Existing Content whichwas Often Shared


Expedia – Many Beaches/Locations have a High Search Volume and thus a Large Traffic Potential


Expedia – Suitable (Silo) Content and Cross Links toHotels Upgrade the Page Immensely (see TripAdvisor)


Henkel – the „Fleckenratgeber“ („StainAdviser“) – A Good IdeaBadly Executed


Content:

Stain adviser for various types of stains

http://www2.henkel-lifetimes.de/Fleckenratgeber/flecken_ratgeber16

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Henkel – Unclear Integration


Henkel – No Optimisationon InformationalKeywords toGenerateTraffic on a LongtermBasis


Content Review:

• No Optimisation on Keywords

• Duplicate Content due to integrationon various domains

• Potentials of the Content Transformation not exhausted

Search volume for Keywords:

• rotweinflecken entfernen - 1900

• flecken entfernen - 1900

• stockflecken entfernen - 2400

• kaffeeflecken entfernen - 1000

• deoflecken entfernen - 1300

• fleckentfernung - 1000

• Fleckenentfernung - 720

• blutflecken entfernen - 4400

• rotweinfleck entfernen - 320

• rotweinflecke entfernen - 70

• rotwein flecken entfernen - 40

• kaffeefleck entfernen - 260

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Zalando – Best Practice


Zalando – Static Landingpages to GenerateSustainableandContinuous Rankings


Content Marketing: Success Factors Briefly Summarized


• Target group

• Goals

• Content / Message

– Do not talk about yourself! Provide added value!

– Every branch is different!

• Consistency over time

• Processes are necessary

• Specialization / Niche

• High-quality content

• A good team!

145

Agenda


Introduction

Brief Online Marketing Overview

Getting Content Marketing Right

Excursion: Keyword strategy and research

Content Marketing – Finding the Right Content

Transactional and Branding Content – Examples

Social Content – Examples

Content Marketing Campaigns – Examples

146

More Content Marketing: Content Marketing Masters – Mai 28th 2015 in Berlin


Thank you very much for your attention!Let‘s keep in touch!

www.akm3.de

www.akm3.com

Paul-Lincke-Ufer 39/40

10999 Berlin

Germany

[email protected]

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Rockaway Academy #0 – Content marketing with Matthäus Michalik (AKM3)

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Transcript of Rockaway Academy #0 – Content marketing with Matthäus Michalik (AKM3)