Roche Realty Marketing Brochure
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Transcript of Roche Realty Marketing Brochure
An Independent Leader in Lakes Region Real Estate—
L o c a l O w n e r s h i p L o c a l P e o p l e L o c a l D e c i s i o n s
We Sell the Lakes Region!™
Meredith Laconia
97 daniel Webster highway
Meredith, NH 03253
603-279-7046 • 1-800-926-5253
(One mile south of Rte. 104 on Rte. 3)
1921 Parade road
Laconia, NH 03246
603-528-0088 • 1-888-214-0088
(At the entrance to South Down Shores)
118 Whittier highway
Moultonborough, NH 03254
603-253-7771 • 1-800-401-7566
(1/2 mile north of the lights in Ctr. Harbor)
3 Offices Serving the Entire Lakes RegionMouLtonborough
What Sets Us Apart
Local Ownership • Local People • Local Decisions
Strong personal relationships are the foundation upon which Roche Realty Group was built. Today, this philosophy remains the cornerstone of our company. With 3 offices, a team of 35 professional REALTORS® and a support / marketing staff of 11, our company is growing and changing to meet the needs of our clients and the communities in which we serve.
Today, Roche Realty Group is one of New Hampshire’s largest independent real estate companies. Not being tied to corporate or regional ownership or franchises gives us the ability to be flexible, the power to be creative and the strength to be leaders.
For over 30 years, the name “Roche” has been respected in Lakes Region real estate. Everyone in our organization—all with local ties to the community—is deeply committed to providing you with whatever it takes to make your real estate dreams become a reality.
We utilize various cutting-edge technologies. Our comprehensive advertising program, state-of-the-art web presence and extensive networking capabilities enable us to sell your property in the fastest time possible. Our marketing strategies are tailored to fit your individual needs.
We welcome you to learn more about our real estate firm and we look forward to helping you make informed real estate decisions.
Frank roche, griPresident
Roche Realty Group, Inc.
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www.rocherealty.com
“Our marketing strategies are tailored to fit your individual needs.”
© 2007 by Roche Realty Group, Inc.. Design by Heather Roche (www.HeatherMRoche.com). This publication is not designed to solicit other broker’s listings. Printed in the USA.
a Marketing Mix that delivers results
Roche Realty Group is the leader in innovative property marketing strategies. We’re embracing state-of-the-art technology, marketing mediums and publicity techniques for unmatched exposure.
Our full-time marketing and graphic arts department provides in-house planning, strategy, production and support to our REALTORS® and clients. We produce a variety of custom marketing materials including 36 page color magazines, color property flyers, direct mailers, newsletters and postcards. Our combination of display and classified print advertising along with internet exposure and extensive virtual tours is unsurpassed in central New Hampshire.
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our Flagship Properties Magazine
We publish a 36 page full-color magazine several times annually which details all of our available properties. 75,000 copies are produced with each issue (225,000 copies annually). Our magazine is distributed at 270 high-traffic locations throughout central New Hampshire, Waterville Valley and the Loon Mountain region. Over 17,000 copies of each issue are mailed to an extensive customer database. Additionally, we distribute the magazines in small Massachusetts newspapers as an insert.
We’re very proud of the quality of our magazine and its continued growth since it began in 1991. We feel our magazine sets us apart from the competition.
We Sell the Lakes Region!™
The Power of the Internet
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Recent surveys have determined that approximately 80% of home buyers start their search on the internet. At Roche Realty Group, we recognize this trend and we’ve made significant investments in our web site, www.rocherealty.com, and search engine exposure. Visitors to our site can view multiple photos and high quality virtual tours. They can search our expanded featured properties section as well as the entire New Hampshire Multiple Listing Service. (Our web site is updated every hour with current MLS property information.)
Visitors to the site can learn about community information such as schools, lake demographics, golf courses, ski areas and other attractions. They can find open house listings and local weather updates, and can sign up for daily real estate updates through e-mail notification based on their individual search criteria. Additionally, they can access and download our helpful relocation kit and 36 page magazine.
roche realty group Web site addresses
All roads lead to www.rocherealty.com, and there are many routes to get there. Roche Realty Group has acquired a number of popular web site domains that divert web site traffic directly to www.rocherealty.com, including:
nhlakeproperty.comlakesregionrealtor.comlakesregionnhrealestate.comwinnipesaukeelakefront.comnhluxurylakefronthomes.com
We Promote our Properties using:
rocherealty.comluxuryrealestate.comhomes.comrealtor.comyahoo.comnneren.comhomesandland.comlakesregion.orgwinnipesaukee.comlakewinnipesaukee.netlakehouse.comboston.comwallstreetjournalonline.com(wsj.com)aol.commsn.commove.com
We’re constantly striving for top rankings in search engines such as Google®, Yahoo® MSN® and 9 other top search engines.
Roche Realty Group, Inc. has contracted with an online search marketing company in which the company has obtained the exclusive registration of 13 of the best keyword phrases in New Hampshire and the Lakes Region (i.e. new hampshire, new hampshire real estate, Lake Winnipesaukee real estate and ten other key phrases) which directs Roche Realty Group’s web site to pop-up with a visual banner billboard presence above all the search results on the first page of the top 12 search engines. This patented technology utilizes the My Space Guardian tool bar. Myspace.com is currently ranked as the world’s 3rd largest website visited daily, just under Google and Yahoo. It also works in conjunction with Skype, which offers free voice over IP with video conferencing. With our guaranteed positioning, we have been able to grow our internet site with a pipeline of increased traffic which results in increased leads for our client’s properties.
google® this…
Banner Billboard Display
First PageSearch
Positioning!
Luxury & distinctive homes
With 650 firms worldwide in this exclusive organization, over 1000 offices and more than 15,000 agents, our coverage extends all over the world.
Property listings within our Luxury & Distinctive Marketing Program are featured on Luxuryrealestate.com, rated “Best of the Best” by Forbes®. This site continues to
introduce cutting-edge technology in its field and has developed into one of the world’s finest all-inclusive databases of luxury properties for sale. The truth is, luxury homes and
distinctive properties require specialized marketing to reach the buyer. At Roche Realty Group, we understand what’s required to reach affluent buyers across the globe. Some of our marketing vehicles for Luxury & Distinctive properties include Luxury Real Estate Magazine®, The Dupont Registry®, Yankee Magazine®, Antique Homes®, Homes and Land Magazine®, The Wall Street Journal Online®, The Boston Globe®, Boston.com and many more high-end magazines and web sites.
Our luxury & Distinctive Homes Program is specialized and tailored to help sell properties of distinction and higher price points. Roche Realty Group is your best choice for marketing your luxury or distinctive property, and our international internet exposure is targeted to achieve maximum results.
World-Wide ConnectionsOur international network includes designation as a leading broker of premium real estate by Who’s Who in Luxury Real Estate, an independent compendium of the world’s most prestigious brokerage
houses.
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roche realty group is ranked by alexa® as the 3rd most visited web site in the Lakes region for all categories! Who is Alexa®, and what do they do?
Alexa is a national unbiased web site research and ranking company which measures the popularity and statistics of web sites around the globe.
the Lakes region’s 3rd Most Visited Website!
From the Top of Akwä Soleil!
Luxury living at it’s best can be found
in this newly built 3,500 square foot home!
Built by a master builder, this home
offers the finest quality materials and
craftsmanship to be found...
Spectacular lake & mountain views!
Boat slip included
Living room with fireplace
-Custom features-
Crown mouldings throughout
Tray ceilingsAnderson windows
Top of the line stainless steel
kitchen appliances
Granite kitchen counter tops
Fireplaces in the living room
and family (game) room
Central air conditioning
Four maintenance free viewing
decks
•
•
•
•
•
•
•
•
* Coming next spring, construction of
new marina, marina club house and
beautiful newly restored sandy beach
for residents to enjoy.
37 Windjammer Ridge • Laconia, NH
Lake Winnipesaukee’s Newest Premier
Waterfront Resort Community
Reaching Buyers with Direct Mail
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At Roche Realty Group, we have an ongoing and targeted direct mail campaign. Our magazine is mailed 3 times annually to a customer database of over 17,000 potential buyers. (51,000 Mailings).
Our magazine is also forwarded to all members of 5 different Chambers of Commerce, Lakes Region Association members, real estate offices in New Hampshire, CEO’s and Personnel Managers at major companies and employers, and an extensive prospect database.
Print Advertising—Local, Regional, National & Global
At Roche Realty Group, we appreciate the power of print. We frequently run display and classified advertising to promote our properties for sale, locally, regionally and nationally. Some of the publications we advertise in include:
The Laconia CitizenManchester Union LeaderWeirs TimesLakes Region Home GuideConcord MonitorMeredith NewsPlymouth Record EnterpriseFranklin TrumpeterNew Hampshire Business ReviewHomes and Land MagazineFoster’s Daily DemocratLaconia Daily SunThe LakerThe Penny Saver
Out-of-State ReachThe Boston GlobeNew England Real Estate JournalWho’s Who in Luxury Real EstateEssex County NewsAndover TownsmanHartford CourantProvidence JournalWaterfront MagazineAntique HomesDistinctive HomesYankee Magazine
New Hampshire Reach
Broker Open HousesPublic Open HousesPress ReleasesNewslettersJust Sold CardsVideos of Several CommunitiesPostcards
Miscellaneous
Lakes region relocation guideAt Roche Realty Group, we publish a 36 page Relocation Guide, which is distributed to CEO’S, Human Resource and Personnel managers of industries throughout New Hampshire. Our guide profiles all Lakes Region communities and highlights major employers in the region. The Guide also provides demographic information relating to the Lakes Region and the State of New Hampshire, including the many lakes and golf courses throughout the Lakes Region. In addition, Roche Realty Group is listed in the National Association of REALTORS® Relocation book. We are connected to numerous Real Estate companies worldwide through our affiliation with LuxuryRealEstate.com, providing us with mutual referrals.
Our REALTORS® and Management Staff have served on various boards and committees in their local communities over the years and help support local schools, sports teams and organizations such as:
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giving back to the community
Roche Realty Group is an Active Member of:
Meredith Area Chamber of CommerceLaconia / Weirs Beach Chamber of CommerceWaterville Valley Chamber of CommerceSquam Lake Chamber of CommerceWolfeboro Chamber of CommerceLakes Region AssociationNational Association of REALTORS® New Hampshire Association of REALTORS®
Lakes Region Board of REALTORS®
Northern New England Real Estate NetworkWho’s Who in Luxury Real Estate
Lakes Region Board of REALTORS®
Lakes Winnipesaukee Watershed AssociationSquam Lake Association
New Hampshire Humane SocietyAppalachian Mountain Club
Laconia / Weirs Beach Chamber of CommerceLakes Region Association
Lakes Region United Way®
New Hampshire Electric CooperativeArea Little League, Football and sports teams
Lakes Region Youth HockeyGilford and Loconia Rotary ClubNew Hampshire Music Festival
Tamworth CaregiversGilford Budget Committee
Moultonborough Planning BoardMoultonbourough Historical Society
Gilford & Moultonborough Conservation CommissionTamworth Community Nurses Association
Belknap Mill SocietyVarious condominium associations
Lakes Region Board of REALTORS® Scholarship Fund
“Roche Realty Group REALTORS® are involved. They care about the communities
in which they serve.”
high Quality Virtual tours Of Individual Properties
We promote our exclusive properties with state-of-the-art custom zoom virtual media tours on www.rocherealty.com, realtor.com, Wall Street Journal Online, AOL.com, MSN.com, move.com, nneren.com and LuxuryRealEstate.com.
Virtual Tours
Commercial & Investment Property Division
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Roche Realty Group has consistently placed at the top in Lakes Region Commercial & Development Sales. We provide a sixteen page list of Commercial & Development Sales we have participated in. (171 Sales)
Our Commercial / Investment Agents are experienced and knowledgable in commercial sales, business opportunities and development projects. Our agents come from a variety of business backgrounds such as finance, banking, insurance, accounting, development and direct marketing.
Roche Realty Group can assist you in all aspects of commercial and business sales, subdivisions, condominium developments and condominium conversions.
Rental Division
Roche Realty Group offers a Rental Division. We have many condominiums, single family homes and cottages to choose from. A wide selection of vacation rentals are available at South Down Shores on Lake Winnipesaukee—the Lakes Region’s largest planned community.
For information, visit our web site at www.rocherealty.com and click on “our rentals” or please e-mail [email protected].
Our 3 Office Locations
97 Daniel Webster HighwayMeredith, NH 03253
603-279-7046 • 1-800-926-5253(1 mile south of Rte. 104 on Rte. 3)
1921 Parade RoadLaconia, NH 03246
603-528-0088 • 1-888-214-0088(At the entrance to South Down
Shores)
118 Whittier HighwayMoultonborough, NH 03254
603-253-7771 • 1-800-401-7566(1/2 mile north of the lights in Ctr.
Harbor)
We Sell the Lakes Region!™www.rocherealty.com