Rob Morasco - College Cafeteria “Confidential”

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2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562- 5160 animalagalliance.org College Cafeteria “Confidential” Rob Morasco CEC Senior Director Offer Development Sodexo Campus Services USA

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College Cafeteria “Confidential” - Rob Morasco, Senior Director of Offer Development, Sodexo USA, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code

Transcript of Rob Morasco - College Cafeteria “Confidential”

Page 1: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

College Cafeteria “Confidential”

Rob Morasco CEC Senior Director Offer Development

Sodexo Campus Services USA

Page 2: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Purchasing Drivers

Client Needs

Student Needs/Challenges

What are We Doing?

Business Case

Page 3: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Purchasing Drivers

Value

Distribution

Right Product for Application

Sustainably Sourced

Page 4: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Page 5: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Page 6: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Client Needs

Innovation

Differentiation

Sustainability

Leverage Technology

FINANCES - #1

“Financial health will continue to be one of the top issues that higher education faces, andone that impacts enrollment, facilities upkeep, and potentially, student programs.”

Page 7: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Student Needs/Trends

Value Hunting

Glocal WorldSearch for Authenticity

“Me First”

Page 8: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Student Hot Buttons

Local, Local, Local!!

Naturally Raised/Sourced

Wellness – Sodium…

REAL FOOD

Page 9: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Challenges

Cost

Volume/Capacity

Campus Goals

Logistics/Safety

Page 10: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

What Are We Doing?

Page 11: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

What Else Are We Doing?

Focus on Wellness

Local

Seafood

Having “Real” Discussions

Page 12: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

The Business Case for Not Having our “Head in the Sand”

A Seat at the Table

Market Competitiveness

Truth in Advertising

True Partners

Page 13: Rob Morasco - College Cafeteria “Confidential”

2101 Wilson Blvd, Suite 916-B Arlington, VA 22201 (703)562-5160 animalagalliance.org

Now lets get on to the good stuff…