Roadshow Europe adsmobi - John Rankin

MOBILE ADVERTISING

Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • [email protected]

www.adsmobi.com

We deliver predicted results for a fixed budget.

Agency Guide on

Mobile Display 2012

www.adsmobi.com ▪ [email protected]

Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

Mobile Trends



In-App Advertising is more effective round-the-clock than TV or Internet

Source: intomobile, September 2011

Mobile Industry Trends



Mobile Advertising Powerhouse Europe Big 5 Mobile Advertising Markets in Europe will be worth over $1 billion in 2014

-

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

1,600,000,000

1,800,000,000

2011 2012 2013 2014 2015 2016

UK

Germany

Italy

France

Spain

In US-$ Big 5 mobile advertising forecasts 2011 - 2016

$ $

$

Source: mobileSQUARED, September 2011

www.adsmobi.com/whitepaper



“WPP Agencies spend $1.3 billion a

year with Google globally, double what they spend on News corp TV”

Sir Martin Sorrell, Chief Executive WPP

Digital Advertising Spending Client spending is shifting to digital faster than ever

Source: London Evening Standard The real £1m question facing agencies. 1 Nov 2011

“56 % of financial services clients are

now spend on digital media” Publicis Groupe (Saatchi & Saatchi, Starcom)

“Consumer goods firms only spend 20% on digital and 80% on analogue as they concentrate on brand building”



Ad Formats 2012



Rich Media Agencies will move away from animated gif’s to HTML 5 in 2012

Create user interaction

Engage your audience Showroom Demo

Virtual experience

Create involvement

Enhance the experience

Use Interactive Capabilities Creative Quality matters



Rich Media Mobile will become like TV!

Showroom Demo

Virtual experience

Create involvement

Creative Quality matters

Create user interaction

Engage your audience

Enhance the experience

Use Interactive Capabilities



Mobile Display 2012



Mobile Display 2012 What should agencies have on their agenda for 2012?

Tracking/Analytics

Mobile Display 2012

Blind vs. Open

Buying points/ Security

Optimization

Blind Traffic

Time Consumption

Open Network

Audience Information

Selection Process

eCPC, CPCV, CPD

Next generation Analytics Transparency App Tracking

Performance Mobile

Networks

Supply vs. Price

Bid-network

MRAID

Rich Media

DSP SSP

Couponing

Mobile Video

http://click.icptrack.com/icp/relay.php?r=87797794&msgid=604189&act=NGZ9&c=644753&destination=http://www.adsmobi.com/primelocation/



Want to find out more?

Mobile Display 2012 Discussion Behind Closed Doors’ Session

14:30 – 15:15 London Bridge Room



adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms. adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals. adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device.

About adsmobi Inc.

New York ▪ London ▪ Hamburg ▪ Singapore

adsmobi Inc. 22 Long Acre Covent Garden, London, WC2E 9LY

T: +44 (0) 7776 333 888 E: [email protected]

Facebook.com/adsmobi Twitter: @adsmobi

Regional Director EMEA

John Rankin

[email protected] +44 (0) 7776 333 888

Roadshow Europe adsmobi - John Rankin

Business

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