adsmobi Mobile Advertising Seminar Jakarta June 19

MOBILE ADVERTISING

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • [email protected]

www.adsmobi.com

Mobile Advertising

Seminar Jakarta June 19, 2012

www.adsmobi.com ▪ [email protected]

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

MOBILE ADVERTISING SEMINAR JAKARTA Agenda for Today

MOBILE INDUSTRY TRENDS

MOBILE PRODUCTS: HOW CAN BRANDS USE MOBILE?

HOW WE HELP YOU ACHIEVE YOUR MOBILE ROI



ABOUT ADSMOBI Media Buying Platform for Mobile Advertising

Founded: February 2010 Employees: 30+ worldwide HQ: New York Offices: London, Singapore Reps: Hamburg, Jakarta, Madrid, Milan, Mumbai



EXPERIENCED TEAM Global team of highly experienced individuals

Ramy Yared Co-Founder & Managing Director

PREVIOUS COMPANIES: Smaato Buzzcity Media Plazza

Wandrille Pruvot Sales Director, APAC

Samuel Tam Director Ad Operations, Americas

Alexander Voss Senior Marketing Manager

Malcolm Wong Head of Sales Development, APAC

Afla Zulfahmi Account Manager Indonesia

Alvin Ling Senior Manager, Ad Operations APAC

Your APAC team



N. America: 20%

S. America: 5%

ADSMOBI INVENTORY One of the leading Mobile Advertising Platforms!

adsmobi Network Inventory, Q3 2012

EMEA: 36%

Asia: 39%



Mobile Industry Trends



INDUSTRY TRENDS Big Brands love Mobile

"The new rule is `mobile first` in everything“ Eric Schmidt, CEO Google

"There is a unique relationship between people and their phones” Andy Lees, Senior Vice President Microsoft

"3 billion applications downloaded in less than 18 months - this is like nothing we`ve ever seen before“

Steve Jobs, Ex-Chairman of the Board, Apple

“Mobile is very important to our strategy and will only become more critical as consumer adoption and usage becomes more widespread” Steve Yankovich, vice president of platform business solutions and mobile, eBay



The Digital World is changing into Mobile

Over a year ago… Smartphone sales Overtook PC sales

In 3 years time… Tablet sales will overtake PC sales

Smartphone sales will be 3x PC sales

INDUSTRY TRENDS

Source: Mary Meeker 2012



Global Penetration

6.8 Billion People worldwide

1.4 Billion TVs

1 Billion PC’s

Source: MMA 2012

INDUSTRY TRENDS

5.3 Billion WORLDWIDE MOBILE SUBSCRIBERS



+123% compared to 2012

MOBILE CONSUMER TRENDS Re-Imagination of Magazines

Then Piles of Print Copies

Now (Flipboard)

More Content / Always Up-To-Date / Personalized / Interactive (Video + Audio)





Re-Imagination of Calling a Cab

Then Long Lines During Rush Hours /

Rain / Some Areas May Not Have Taxis Roaming on Streets

Now

One-Tap Taxi Call / Location-Aware / Electronic Payment

MOBILE CONSUMER TRENDS





Re-Imagination of Coupons + Local Services

Then Non-Personalized / Smaller Discounts /

Easily Lost or Forgotten

Now (Groupon/DailyDeal/Yoose)

Personalized / Location-Aware / Instant Deals / Group-buying Discount

MOBILE CONSUMER TRENDS




MOBILE CONSUMPTION Mobile changed Media Consumption



In-App Advertising is more effective round-the-clock than TV or Internet

Source: intomobile, September 2011

MOBILE CONSUMPTION



Sources: PayPal’s online and mobile shopping insights Study 2011, Paypal 2012

Augmenting traditional Media

MOBILE CONSUMPTION

$32M was bought whilst commuting (2011)

5% Scan to buy conversion

rate (April 2012)



Share of Average Time Spent per Day vs. Ad Spending in the USA 2011

10,6%

14,3%

1,0%

10,7%

22,2%

42,5%

2,8%

4,0%

10,1%

14,6%

25,9%

42,0%

Magazines

Newspapers

Mobile

Radio

Internet

TV

Time spent share Ad spending share

Source: eMarketer, Dec 2011 & Jan 2012.

Note: *time spent with the internet excludes internet access via mobile, but online ad spending includes mobile internet ad spending; due to this, the total of the ad spending shares of all the media adds up to more than 100 %

MOBILE CONSUMPTION



40%

23%

9%

43%

1% 11%

Viewer Time Spent Ad Spent

Share of Average Time Spent per Day vs. Ad Spending

Source: flurry 2011.

MOBILE CONSUMPTION



31%

25% 25%

10%

9% Using Mobile (excludingSMS/Calls)

Online via desktop/laptop

Watching TV

Listening to Radio

ReadingNewspapers/Magazines

The average Asian mobile web users consumes 5.5 hours of media daily

Yesterday, how much time did you spend on the following activities?

Minutes Spent % of Time

101 31%

84 25% 83 25% 32 10% 30 9%

MOBILE CONSUMPTION



Household ownership of devices

Source: Nielsen 2012.

MOBILE USAGE

(In %)



59%

44%

32%

30%

Source: mobiThinking 2011

MOBILE INTERNET USAGE 44% of the population in Indonesia is accessing internet via their mobile phone only



Household intention to purchase devices in next 12 months


MOBILE USAGE



MOBILE USAGE Giant Potential for Smartphone Penetration in Indonesia

China Hong Taiwan Japan Korea Australia Malaysia Indonesia Thailand Singapore Kong




1 Billion Smartphones

in 2015 +149% compared to 2012

MOBILE INDUSTRY TRENDS ASIA10 Asia10 markets will surpass the 1 billion smartphone landmark in 2015

Source: adsmobi Whitepaper/Mobile Squared May 2012



6.2 Billion Mobile Ad Spend

in 2015 (US-$)


Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015


MOBILE INDUSTRY TRENDS ASIA10



3.5 Billion Mobile Subscriptions

in 2015 +35% compared to 2012

Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015





-

10

20

30

40

50

60

70

80

90

100

Australia India Singapore Indonesia Thailand Vietnam Malaysia

2012

2013

Mobile Advertising Spend Asia10, Selected Markets

Indonesian Mobile Ad Spend will increase by 45% in 2013

In Million US-$

+ 33%

+ 30%

+ 45% + 37%

+ 33%

+ 33%

+ 31%





Mobile Products



How can brands use

mobile?



GEO-LOCATION TARGETING Location aware and high effective

The user opens a mobile website/app in a certain zone (e.g. Jakarta center)

Your defined banner will be displayed.

App Store

Facebook

Click to Map

Click to Call

Several Call-to-Actions possible

Mobile Web Page

Click to Video



AUDIENCE TARGETING Target your Audience to the exact need of your Brand

Channel/Category Demographics

e.g. Automotive, Business, Education, Games, Music, News, Sports, Travel.

e.g. Age, Education, Ethnicity, Gender, HHI, Interests.



Contraband Nielsen study: Higher purchase interest with Mobile Video Ads

Nielsen study 2012: Contraband Ad Campaign (TV spot + 15-sec Mobile Video Ad)

Quelle: www.mobilemarketer.com (April 17, 2012).

CROSS-MEDIA ADVERTISING

Purchase interest increased by

72% (in comparison to TV-only Ads)



adsmobi’s Approach



HOW TO SECURE THE RIGHT AUDIENCE Several Mobile Solutions and Formats available to secure the Right Audience

Display Banner

App Promotion

Location Based Advertising

Rich Media & Video Ads



TARGETING CAPABILITIES Mechanical and Audience Targeting to Reach your Audience

Operation Platforms

Android, Bada, Blackberry, iPhone, iPad, WAP, Symbian, Windows Phone.

Location

City, Country, State/Province, Region, Longitude, Latitude.

Carrier

Channel/Category

e.g. Automotive, Business, Education, Games, Music, News, Sports, Travel.

Demographics

Age, Education, Ethnicity, Gender, HHI, Interests.

e.g. Telkomsel, Indosat, Exel, 3…



CALL-TO-ACTION Different Call-to-Actions directs your audience directly to the right content

Click to App Store

Click to Map

Click to Call Click to

Web Click to Video

Click to Facebook



Campaign Creation Audience Selection

IO Creation + Banner Creatives

Reporting/Campaign Optimization

DISPLAY BANNER ADVERTISING EXAMPLE 4 steps to your Mobile Display Banner campaign



Work together on

• Define your campaign goal

• Describe your product + target group

• Define your Location

• Select your Flight Dates

CAMPAIGN CREATION Practical Hands-On approach



Select your Audience

• Define your desired category

• Select your publishers

• Define your campaign pricing

INVENTORY SELECTION Select the right inventory to reach your target group



Easy process to launch a campaign • Sign IO…

Campaign goes live!

INSERTION ORDER Get your campaign live



REPORTING + CAMPAIGN OPTIMIZATION Optimize your Campaign



Rich Media Ad Formats



BIRTH OF SMARTPHONES Happy Birthday, Dear iPhone!

2007: Birth of Smartphones



EVOLUTION OF RICH MEDIA STANDARDS Invention of open Rich Media Standards for fast and cost effective mobile advertising campaigns



RICH MEDIA FORMATS Ad Formats Overview & Rich Media Partners

Rich Media Partners:

Ad Formats Overview:



RICH MEDIA ADVANTAGE Why to invest in Mobile Rich Media Advertising

1. Higher Engagement Rates 2. Higher Brand Awareness 3. Focus on Emotive Metrics 4. Powerful Tracking Parameters

http://click.icptrack.com/icp/relay.php?r=87797794&msgid=635450&act=NGZ9&c=644753&destination=http://www.adsmobi.com/richmedia/

http://click.icptrack.com/icp/relay.php?r=87797794&msgid=660589&act=NGZ9&c=644753&destination=http://www.adsmobi.com/contacts/



BRIEFING PITCH BUILD DISTRIBUTE OPTIMIZE

RICH MEDIA ADVERTISING SUCCESS Typical steps to get a rich media campaign live

• Client Needs • Research

• Concept • Creative and

Storyboard

• Rich Media Platform

• Test

• Negotiate Media • Campaign Setup

• Tracking • Analytics

Stakeholders Client

Agency

Client

Agency/ Ad Network

Client

Agency/ Ad Network/Rich

Media Vendor

Client

Agency/ Ad Network

Client

Agency/ Ad Network/Rich

Media Vendor



Adsmobi Rich Media Demo Link

www.adsmobi.com/demo

RICH MEDIA ADVERTISING EXAMPLES

http://www.adsmobi.com/demo



How we can help YOU



HOW ADSMOBI CAN HELP YOU How adsmobi can help you achieve your ROI goals

TRANSPARENCY Non-blind quality advertising traffic

COST EFFECTIVENESS One contact = 50,000 Mobile Websites & Apps.

POWERFUL REPORTING Strong Analytic Tools to optimize your campaign

STRONG SALES SUPPORT Global Sales & Adops team assures fast on-time campaign support



SUMMARY



ADSMOBI MOBILE ADVERTISING SEMINAR Summary

INDUSTRY TRENDS: MOBILE IS HERE, NOW!

MOBILE IS A PROVEN AND EFFICIENT MEDIUM!

ADSMOBI’S APPROACH: TRANSPARENT, TARGETED, AFFORDABLE



http://bit.ly/MJ2ngH

Mobile Advertising Seminar Survey Take the survey and download our free whitepaper

Send us your feedback and download our free White Paper:





adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms. adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals. adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device.

About adsmobi Inc.

New York ▪ London ▪ Hamburg ▪ Singapore

adsmobi Inc. 333 North Bridge Rd, #05-00 Singapore 188721

T: +65 6336 6254 E: [email protected]

Facebook.com/adsmobi Twitter: @adsmobi

[email protected]

[email protected]

[email protected]

[email protected]

adsmobi Mobile Advertising Seminar Jakarta June 19

Technology

Transcript of adsmobi Mobile Advertising Seminar Jakarta June 19