Road Safety Resources Catalogue

www.roadsafetyanalysis.co.uk

[email protected]

Road Safety AnalysisThe ClockhouseBury Court FarmShotteswellBanburyOxfordshireOX17 1JA

01295 731 810


Product Catalogue2013-2014

Pedestrian Training DVD

DVD ROM included

©2012 Safer Roads

All prices exclude VAT and delivery [email protected]

The Clock House, Bury Court Farm, Banbury, Oxfordshire, OX17 1JATel: 01295 731810 | E-mail: [email protected]

linkedin.com/company/road-safety-analysis-limited @mastonline


rsadesign & development

Welcome to the Road Safety Analysis (RSA) product catalogue; a place to find inspiration, ideas and campaigns that will help you to be free to get on with the job of delivering road safety in your community.

If you thought that RSA was only a research body, you might be surprised by what you find in the following pages, but you can be assured that when RSA is developing a campaign we are looking to implement the principles that underpin the rest of the business. Where possible we will be looking to build on an evidential basis for the interventions that we develop, working with other road safety professionals, market testing products and evaluating outcomes. The materials developed are carefully selected to be appropriate to the audience or campaign purpose; we have been using a number of them successfully for years as part of a programme of local road safety work.

Many of the products that you will find here are marked as ‘Evaluation Included’ which means that they are campaigns that we are proactively working with others to evaluate or have previously conducted evaluation studies on.

RSA boasts a team of experienced professionals who have collectively been involved in a wide range of road safety work at a national, regional and local level for many years. Together, they have been involved in delivering numerous Prince Michael International Road Safety Award winning schemes and the multi award winning MAST Online platform; they are on hand to help you.

Design & Development

Key to the success of RSA in recent years has been the ability to design and develop cost effective campaigns from the bottom up. This means starting with an analysis of the road safety issue in hand and taking it right through a structured social marketing process to the creation of posters, leaflets, events, training resources, workbooks, websites, viral video and smartphone apps to get your message through to your target audience.

Welcome

1 2

supporting driver independence in later life

white-outline

Road Safety Analysis Limited

A company limited by guarantee registered in

England

Company registration number: 07131117


Activity BookFor you and your child to work through together

Pedestrian SafetySafer Steps is a child pedestrian training programme that is now used by a number of authorities across the country. Based around a guided learning experience for the children, supported by a DVD and workbook, it gradually moves through a range increasingly complex scenarios placing a clear emphasis on parental responsibility.

Workbook

DVD

BackpackAvailable in a variety of colours including hi-vis options

www.saferroads.org

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www.saferroads.orgbe safe be seen

www.saferroads.org

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be safe be seen www.saferroads.org

Slap Bands

Pull-up banner

Zig Zag Banners

PVC Banner

Stickers

Pedestrian Training DVDDVD ROM included

©2012 Safer Roads

Designed to be used in and around schools, the Zig Zag banners are available as a pull-up banner that can be left in a school reception area, while large PVC banners can be fixed to railings or fenc-es around the premises.

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Evaluation Included!

STP-

001

STP-002

STP-004

STP-

003

EXB-

STP-

004

STP-005

EXB-

STP-

003

EXB-ZIG-003

1

2

3

4


In Car SafetyIn car safety is supported by a range of age appropriate resources and publicity materials. Booster Boy and Girl, both 135cm tall, providing a fun and engaging reference point for children to test themselves against the legal minimum. The specially designed mini-comic and other materials reinforce the minimum height message for the family to take home. The impact of your child car seat checks can also be improved through our range of banners and ‘baby on board’ signs for parents. RSA has also worked with TRL to provide the Seat Selector smartphone app in support of this important area of road safety work.

Cut outs

135cm

135cm

Button Badges

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4 5

FAR FROM HOME

And his pet Dog,Zig-Zag

Issue1

booster boythe adventures of

Saving the Galaxy one planet at a time

ISSU

E 1

Fact BoxIf you are under 1.35m tall

you will need a car seat. It’s the law!

Your bones are still developing even after you

have stopped getting taller. They need extra protection

in case of a car crash.

You can use your space computer (or a mobile phone!)

to see which seat you need on the ‘seat selector’ smartphone app.

You can also download a fun and free game from our website.

[Just scan the QR code on the front of this comic or go to: www.saferroads.org]

130

135cm

110

100

90

120

can you find all 11 words to do with space

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ta

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pl

net

arth

cket

g a l a x y

mo

on

un

ac

zi

gzagw

hoe

do

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xn

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k

fv

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g

h

f

df

ur

ku

l

Space,S

tar,Planet,E

arth,Booster B

oy,ZigZag,Nebula,R

ocket,Moon,G

alaxy,Sun

p a c e

boosterboy

u s t e rn

bu

la

s

r

Zig-Zag has got lost in a worm hole, Can you fly the

rocketship to rescue him?

Are you as tall as Booster Boy?If not, you’ll need a car seat!

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Do you know how tall you are?

C

M

Y

CM

MY

CY

CMY

K

Booster Boy Comic Cover Print.pdf 1 26/07/2013 13:29:13

Comic

Pin

Bad

ges

Boos

ter G

irl a

lso a

vaila

ble

Indoor and outdoor versions available

BalloonsBaby on Board

Stickers

Reversible

Pull-

up

ban

ner

sPVC Banner

Evaluation Included!

Designed in conjunction with experts from the Child Safety Centre at TRL, Seat Selector is a smartphone app that provides expert adivce through embedded videos as well as allowing users to navigate through to reputable retailer sites. Child Car Seat Check posters and banners carry matching livery

SSR-002SSR-003

SSR-

001-

1

SSR-0055 6

SSR-004

SSR-006

SSR-

008

SSR-007

EXB-SSR-004

EXB-

SSR-

003

All prices exclude VAT and delivery [email protected] 8

supporting those who drive for work

Driving for WorkDriving Down Risk is a portfolio of resources designed to address work related road safety. A modular, scalable programme, it offers a low cost option for small business and can be used even more effectively where local road safety professionals are available to deliver the scheme.

1

WORK

BOOK

www.drivingdownrisk.co.uk

Driving Down Risk A5 v6-CS5.indd 1 31/10/2012 15:43:03

Distraction PuzzleDDR Manual

DVD

Risk ProfilerPowered by

Evaluation Included! Driving Down Risk has a management workflow that aligns with the

OHSAS18001 standards for managing health and safety in the workplace. This process is underpinned by the risk profiling element of the package providing a sophisticated personal profile using RSA’s proprietary survey platform.

Scooter Safetywhite-outline

The all new Scooter Heroes campaign is a response to increasing numbers of children scooting to school through the primary age range. Developed with the help of children in the target age group the Scooter Heroes comic and workbook presents a positive, aspirational message about being the best you can be. Banners, badges and balloons will all attract attention to any scooter safety events you are running, and the positive messages can be further reinforced through the trading card game.

Com

ic B

ook

Trad

ing

Car

ds

Pull-

up

Ban

ner

Pull-

Up

Ban

ner

Badges

Balloons

Stickers

Soni

c

Mou

nt

SpeedMannersSIGHTCROWDSTRAFFIC

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SCO

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EXB-

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-003

SCO-003

SCO

-005

DDR-001

DDR-002

EXB-

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R-00

3

DDR-003

All prices exclude VAT and delivery [email protected] 10


Mature Drivers


The Driver’s Manual

Flou

rish

Man

ual

Risk ProfilerPowered by Prometheus

Based around a detailed study of older drivers, Flourish provides a manual and self-assessment tool for those looking to drive into later life. The self-assessment process is based on international research and delivered using our proprietary Prometheus survey platform, which can be embedded within your own website.

Young DriversDrive Start is our younger drivers campaign largely delivered online and through social media but with support for local events.

Pre-Pass

Support

Scheme

Pre-Pass

Support

Scheme

Helping y

ou

to help y

our

learner

Pre

Pass

Man

ualThe Pre-Pass support scheme

manual provides assistance to anyone who is going to fulfill the role of an accompanying driver. With up-to-date teaching and handy tips to give accompanying drivers confidence.

The flourish manual has been created with support from the healthcare profession and addresses a range of important issues such as eyesight, mobility, medication, alternative forms of transport and where to go for further advice.

Motorcycling Safety

Safer Rider received great acclaim after the success of the Crashproof Bike campaign, and has been at the heart of RSA’s initiative to tackle motorcycle safety. In addition to plugging into the overall campaign management, there are a number of the resources available that have been successfully used at biker events in recent years.

If you need help developing the right resources for your initiative then talk to us. After years of merchandising a wide range of road safety campaigns we have significant experience in sourcing and designing clothing and materials to draw on.

Pen

s

Corporate Wear

Polo Sweatshirt Fleece

Mugs Keyrings

FLO

-001

EXB-

DRV

-003

PPD-001

SFR-001

SFR-002 SFR-003 SFR-004

MER

-XXX

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MER

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MER

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MER

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MER-XXX-005

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-006


Dr iv ing w h i le t i r ed k i l l s o ver 300 peop le ever y y ea r. I f y ou s t a r tt o f ee l t i r ed f ind a sa f e p la ce t o s t op , h a v e a co f f e e a n d a k ip .Ta k e a b r e a k , g e t a w a k e , s t a y a l i v e . w w w . h a v e a k i p . c o m

ORQP=qÜ~ãÉë=s~ääÉó=^P=t~ëÜêççã=mçëíÉêëWORQP=qÜ~ãÉë=s~ääÉó=^P=t~ëÜêççã=mçëíÉêë==RLOLNM==MVWPV==m~ÖÉ=N

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Could result in £5,000 fine, 12 month ban, a prison sentance and a lot of grief.

Could result in £5,000 fine, 12 month ban, a prison sentance and a lot of grief.

Don’t Drink & Drive!Don’t Drink & Drive!

Cartoon Poster

£ PNTS 6

TAXI BUS LIFT

TAXI

-5000

WIN, LOSE or DRIVE!

Brokenrelationship

Evicted

Car Towed

lostjob

£5000Fine

12Month Ban

6Months Prison

Gamble Poster

Poster

ID-1 Standard Credit Card85.60mm x 53.98mmThickness: 0.76mm Corner Radius: 3.18mm

Stop – by law you must stop if you think your collision has caused injury to people or domesticated animals, or damage to vehicles or roadside fixtures.Call 999 – if anyone is in need of urgent medical attention (ambulance), the road is blocked or damaged (police), or someone leaves the scene without exchanging details (police).Witnesses – try to get names, addresses and vehicle registrations of witnesses.Exchange Details – all drivers involved in a collision must exchange details. Try to get name, address, vehicle registration, insurance company and policy number of other drivers involved.Sketch or Photographs – try to make a sketch of the scene. Note street names, vehicle locations, direction of travel, skid marks, collision points etc. If you have a camera (mobile) take photos of the scene.Inform your Insurance Company – contact your insurance company, tell them if the police completed a collision report, and ask for an insurance claim form.

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If You Have a Crash

Crash Card

find us onfacebook

scan tofind us

Stop – by law you must stop if you think your collision has caused injury to people or domesticated animals, or damage to vehicles or roadside fixtures.Call 999 – if anyone is in need of urgent medical attention (ambulance), the road is blocked or damaged (police), or someone leaves the scene without exchanging details (police).Witnesses – try to get names, addresses and vehicle registrations of any witnesses.Exchange Details – all drivers involved in a collision must exchange details. Try to get name, address, vehicle registration, insurance company and policy number of other drivers involved.Sketch or Photographs – try to make a sketch of the scene. Note street names, vehicle locations, direction of travel, skid marks, collision points etc. If you have a camera (mobile) take photos of the scene.Inform your Insurance Company – contact your insurance company, tell them if the police completed a collision report, and ask for an insurance claim form.

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If You Have a Crash

Crash Card

find us onfacebook

scan tofind us


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2

34

5

6

If You Have a Crash

Slough

Crash Cards

30 30

1.5 MILES

90

c

21.5

7m

7.5m

8m

9m

10m

11.5m

13m

What would your thinking distance be before you braked?

If you had to brake quickly when driving at 30mph, even on a dry road with good tyres and brakes you would travel 14m after you’d hit the brake.

To �nd out, get a friend to hold this card at the top, then place your �nger and thumb either side of the checkered �ag, not touching it. When your friend releases the card try to catch it between our �nger and thumb without moving your hand.

Where your �ngers land indicates your ‘thinking distance’ at that speed.

21m

21.5m

22m

23m

24m

25.5m

27m

Perfectly average.According to the Highway CodeBe aware that your performance is a�ected if you are tired.

Drunk or Distracted?An extra 4 metres thinking.Mobile phones, �ddling with the stereo & alcohol all a�ect our reactions.

Slow o� the mark.Not quite as fast as the average.It’s really important you make sure you allow space to stop.

Congratulations!You have great reactions!But remember, concentration is key to being able to respond like this on the road.

TOTAL STOPPING DISTANCE

These distances can double when the roads are wet.

For more information visit:saferroads.org

Pretty good.Your reactions are better than average! However, a moments distraction and this distance will grow rapidly.

Reaction Cards20,30,40,50,60,70Mph Available

ID-1 Standard Credit Card85.60mm x 53.98mmThickness: 0.76mm Corner Radius: 3.18mm

Stop – by law you must stop if you think your collision has caused injury to people or domesticated animals, or damage to vehicles or roadside fixtures.Call 999 – if anyone is in need of urgent medical attention (ambulance), the road is blocked or damaged (police), or someone leaves the scene without exchanging details (police).Witnesses – try to get names, addresses and vehicle registrations of witnesses.Exchange Details – all drivers involved in a collision must exchange details. Try to get name, address, vehicle registration, insurance company and policy number of other drivers involved.Sketch or Photographs – try to make a sketch of the scene. Note street names, vehicle locations, direction of travel, skid marks, collision points etc. If you have a camera (mobile) take photos of the scene.Inform your Insurance Company – contact your insurance company, tell them if the police completed a collision report, and ask for an insurance claim form.

1

2

34

5

6

If You Have a Crash

Crash Card

find us onfacebook

scan tofind us


1

2

34

5

6

If You Have a Crash

Crash Card

find us onfacebook

scan tofind us


1

2

34

5

6

If You Have a Crash

Slough

looking good?

in car entertainment

in car entertainment

sat nav sat navWe rely on sat nav as our interactive

maps and in car assistants. They tell us where we are going, what lane we need to get in, but they don’t tell us of the obstacles ahead. And if we try to reprogramme them whilst driving it is both illegal and dangerous.Tips to avoid distraction:

1) Plan your journey in advance 2) Position the unit away from your line of vision 3) Never fully rely on your sat nav

Technology is great but changing channels on the stereo or fiddling with your iPod means diverting attention away from the road. Avoid the gadgets and instead focus on the road. If you want to switch channels, do it when you have pulled over in a safe place or ask your passenger to do it for you.

Drink Drive

Driver Behaviour

Fatigue

Reaction Test

Distraction

ART-KIP

The Have a Kip Campaign won a Prince Michael International Road Safety Award in 2010 for the innovative way in which it tackled the issues of driver fatigue. The resources that were developed for the campaign are available to be utilised as posters, billboards, banners and petrol pump advertising.

RSA have developed a number of drink drive related resources including posters and the new ‘Morning After Calculator’ smartphone app.

Addressing the issue of ‘failed to look properly’ related collisions as well as in car distraction from things like mobile phones and food, the ‘looking good’ resources are visually appealing to capture attention.

Throughout the year RSA are creating a wide range of road safety related publicity materials such as posters, leaflets and interactive items to facilitate engagement in addressing issues of poor driver behaviour.

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up

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up

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ART-DRK-1

ART-DRK-2

EXB-

KIP-

003

ART

-DIS

-A6

DDR-003

EXB-DIS-003

DRV

-001

DRV-002


Campaign Design Classroom ResourcesRSA has it’s own in house design team who are able to produce tailored print and digital media to your requirements. The majority of our materials can be branded with your unique logo.

Giant pledge posters for different age groups and wordsearches that a classroom of children can tackle together, are just some of the classroom resources we have developed in conjunction with Road Safety Officers.

Leaflets, Posters & Flyers

Mobile Applications

Website Design & Development

urbanlimits.org

On a bicycle, you travel

3x faster than you can walk for

the same energy.

60 Mins of cycling =

2Cheeseburgers

30 30 30

Accidents happen in a 20 or 30 MPH road

3 out of 4

30 minutes of cycling a day can reduce risk of heart disease by

1/2

Cycle for 30 mins every day for a year and you would lose

5KG

Of crashes happen in D a y l i g h t

80%

Per Minute,Cycling burns

5 to 15Calories

Accidents, cyclists are found to be at fault

1 in 3

of accidents occur at

junctions and roundabouts

63%

20 1:Health bene�ts

outweigh Risk of Cycling

20:1 urbanlimits.org

On a bicycle, you travel

3x faster than you can walk for

the same energy.

60 Mins of cycling =

2Cheeseburgers

30 30 30

Accidents happen in a 20 or 30 MPH road

3 out of 4

30 minutes of cycling a day can reduce risk of heart disease by

1/2

Cycle for 30 mins every day for a year and you would lose

5KG

Of crashes happen in D a y l i g h t

80%

Per Minute,Cycling burns

5 to 15Calories

Accidents, cyclists are found to be at fault

1 in 3

of accidents occur at

junctions and roundabouts

63%

20 1:Health bene�ts

outweigh Risk of Cycling

20:1

www.urbanlimits.org

Respro Nitesite Ankle Bands

Altura Night Vision Waterproof Gloves

Respro Hi-viz Hump Rucsac Coverwin

youtube.com/urbanlimitstvfacebook.com/urbanlimits twitter.com/urban_limits

what is Urban Limits?

Hundreds are returning to cycling

as a way of staying fit, improving their

lifestyles and reducing demands on the

environment; all of which is great news.

However, the number of cyclists who

are being injured on our roads has also

started to rise.

Urban Limits wants to support cyclists

in getting out on the bike, but in a

responsible way.

Urban Limits provides advice on where

you can find the best routes; thoughts on

kit and maintenance; advice on security,

road positioning and visibility. Join the

discussion online, download the app or

visit us at one of the events.

maps & information

kit & maintenance

news & competitions

the Golden M

inute

At most of the events that we attend

we will be running our ‘Golden Minute

Challenge’ if you turn up to an Urban Limits

stand you can have a go and see how far you

can get in just one minute for a chance to

win some great prizes!

See the website for more details :

www.urbanlimits.org

PostCards Final.indd 1 11/06/2012 10:40:41

BEDFORDSHIRE AND LUTON

Our design team have also built a range of websites for numerous campaigns and road safety organisations such as the ones shown here. Hosted and managed on our own dedicated servers talk to us about your web requirements.

For working at major public events or even just creating an impact in a shopping precinct or at a high street location, RSA has worked on a wide range of indoor and outdoor exhibition materials from fully branded gazebos and large format sail banners to easily deployed outdoor pop-ups and A-frames

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If you promise to try and stay safe near roads, put your name here:If you promise to try and stay safe near roads, put your name here:

www.saferroads.org/wokingham

Slough

saferroads.org/slough

crossing

kerblisten

lookroad

safety

stopthink

traffic

wait

green man

hold hands

Giant Wordsearch

i w s e o d c g n h

s a f e t y n a r n

t i p s i i mt o r

d t k k s n n h a t

t a o s e i o i d r

r o o e o t t n k a

l r r s t o p k e f

c gl i s t e n r f

t o l h i e o t bi

h o l d h a n d s c

Exhibition Materials


[email protected]

Road Safety AnalysisThe ClockhouseBury Court FarmShotteswellBanburyOxfordshireOX17 1JA

01295 731 810


Road Safety AnalysisThe Clock HouseBury Court FarmShotteswellBanburyOxfordshireOX17 1JAt 01295 731810f 01295 [email protected]

Road Safety Resources Catalogue

Documents

Transcript of Road Safety Resources Catalogue