River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs...
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Transcript of River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs...
![Page 1: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/1.jpg)
River Ridge High School
![Page 2: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/2.jpg)
Agenda
• Introduction to ThurstonTalk– Business Model– Branding vs Advertising– Integrated Branding Platform
• Project Timeline• Questions
![Page 3: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/3.jpg)
![Page 4: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/4.jpg)
Why are we doing this?
• Why did we decide to partner on this project?• What can you expect to gain?• How will this help you in the future?
![Page 5: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/5.jpg)
ThurstonTalk’s Business Model
• Defining a new industry• Creating positive stories• Building unique advertising packages• Following through on our commitments• Avoiding controversy• Working with everyone
![Page 6: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/6.jpg)
Branding vs Advertising
• What does ThurstonTalk sell?– Branding vs advertising
• How do we differentiate from other advertising options?
![Page 7: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/7.jpg)
![Page 8: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/8.jpg)
What factors impact traffic?
• Season• Time of day• Community events• Weather• Fewer daylight hours• School breaks• Recognized holidays• State legislative session• Storms and power outages• Day of the week• Seasonal events/holidays• Meal time• Major sporting event
1/1/2013
![Page 9: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/9.jpg)
What makes a good TT article?
• Hyper local content tied directly back to Olympia, DuPont, Elma, and Shelton
• Unique story or a different angle• Seasonal or timely stories• Inclusion of high quality photos that quickly
describe the content• Social media following or activity
![Page 10: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/10.jpg)
Submitting Story Ideas
• Submit 3-4 story ideas by September 27.• Include a brief description on why you think
the idea would make a good story.
• Be ambitious!
![Page 11: River Ridge High School. Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline.](https://reader035.fdocuments.us/reader035/viewer/2022070403/56649f325503460f94c4e945/html5/thumbnails/11.jpg)
Project Timeline
September 27 – Students pitch ideas.October 4 – TT assigns stories.October 18 – Students first drafts due.November 1 – TT provides comments.November 15 – Students second drafts due.November 27 – TT provides comments.December 13 – Final drafts due.December/January – TT publishes stories.
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River Ridge High School