Rising Tide Car Wash Presentation

Jan 2014

Extraordinary

Ventures

Presentation

[

I

Why We’re Here

Our Story. Our Mission. Our

Vision.

www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]

Confidential Information Not for Redistribution

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BRIEF: We exist to

empower adults with

autism and help them

reach independence

SOLUTION: A scalable

car wash employing

individuals with autism

for up to 80% of its

labor pool

RESULT: One of the

first scalable consumer

brands focused on

autism empowerment

About Us

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http://www.youtube.com/watch?v=jPiHrViBp3Y

www.RisingTideCarWash.com

Phone: +1(954) 482 0732 | e-mail: [email protected]


PAGE

Rising Tide Car Wash was created by a family

affected by autism after seeing their loved one,

Andrew, struggle to find employment.

“what will happen to Andrew when we are no

longer around to support him”?

We’ve spent the last 2.5 years designing and

refining our business model, using family

assets.

Our Story

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AUTISM VIEWED AS A

VALUABLE DIVERSITY

We believe that the root cause of

unemployment among individuals with

autism is that our society views autism

as a disability that requires sympathy

instead of a valuable diversity. We aim

to leverage Rising Tide’s position in the

community to change that message.

TURN KEY OPPORTUNITY

FOR FAMILIES

We’ve built Rising Tide from the ground

up with the aim to make this the first

turn-key solution for families effected by

autism to employ their loved one and

others like them.

FIRST JOB FOR MOST

CAREER FOR SOME

Many of our employees are capable of

more than a car wash can provide. For

them, we want to help them reach their

goals by giving them real experience in

working with customers, co-workers and

supervisors. For those who wish to build

a career with us, we offer job security.

CATALYST FOR LOCAL

ECOSYSTEMS OF

EMPLOYMENT

We want to empower our franchisees to

be change-makers in their community by

giving them the tools to leverage Rising

Tide as a powerful spark to ignite the

inspiration of other small business

owners and entrepreneurs to create

opportunities for people with autism.

Our Vision

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How it Works

• Assessment > Training > Entry Level > Advancement

• Positions: Total 80% individuals with autism

• Aftercare Associate

• Tunnel Associate

• Greeter

• Check-out person

• Supervisor

• Manager

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How We Did It

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Our Solution



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Why a Car Wash?

Hyper-local

Car washes typically

serve thousands of

people living within 3

– 5 miles of their

locations. This allows

our associates to

interact with many of

their neighbors.

Labor Profile

The best car washes

are highly structured.

People with autism

thrive in structured

environments. This

allows us to serve at

least 30% of the

autism spectrum (See

Notes).

Prominence

Car washes

maintain highly

visible locations

making them a

great local

platform to spread

the message about

autism potential.

Scalability

The car wash industry

is widespread and

fragmented, yet

formulaic in nature,

giving us the chance to

teach many new

entrants how to be

successful.

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How it Helps: Types of Impact

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Each location can

employ between 30 and

50 individuals with

autism at a time,

teaching all of our

employees the job

related social skills

necessary to be

successful and providing

some with long term

careers.

JOBS CREATED

Rising Tide aims to be

the first recognizable

consumer brand built

around autism

empowerment. If

successful, we’ll show a

compelling case as to

how employing those

with autism can improve

business performance.

BUSINESS CASE FOR

EMPLOYING PEOPLE

WITH AUTISM

Our model gives families

the first ever turn-key

solution to providing a life

for their loved one and

others with autism.

Employment in our

community has a profound

positive impact on the

families prospective of the

autism diversity.

FAMILY

EMPOWERMENT

Our solution allows us to

have local, intimate

conversations with

consumers. Through

expansion, we can effect

many communities. Thus,

this platform has the

potential to create the

critical mass of informed

citizens needed to shift the

way society views autism.

CHANGING THE

CONVERSATION



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Competitive Advantages

Better Value

Proposition

We have an unfair

advantage in that we

transcend the current

industry value

proposition and make

going to the car wash a

meaningful experience.

This fuels customer

loyalty, word of mouth

buzz and earned media

that is simply not

available to any other

car wash.

Better Human

Capital

Research has shown

that with equal price

and quality,

consumers will

change their behavior

to support services

that have a social

purpose. This allows

us to have a steeper

growth curve than

traditional washes.

Easier Zoning

Our employees with

autism are the best labor

pool in the industry due to

their attention to detail,

ability to follow a process

consistently and genuine

enthusiasm for work. Our

purpose also allows us to

attract elite management.

This superior human

capital allows us to

provide the best car wash

experience possible.

Behavior

Change

Many communities

make zoning for car

washes difficult, if

not impossible. Our

social mission has

helped us receive

preferential

treatment in the

zoning process and

potentially access

properties not

available to other

washes.

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High Employment Potential

Platform for Community

Integration & Awareness

Our Innovations

% of autism community

we can employ

Our easy-to-learn, highly

structured entry-level roles and

integration of soft supports into

operations allow us to employ

at least 30% of the autism

spectrum.

Consumer Brand Our brand exists solely for the

empowerment and gainful employment of individuals with autism and that is reflected in our communications. Further,

each of our employees gets the opportunity to interact with thousands of local people

each week, giving them a sense of true community interaction.

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Scalability

Our model has been built from

the ground up with replication

in mind and our industry

experts support our strategy for

expansion across the US.

Local Intimacy, Global Scale

The beauty of our franchise model is that each operation will be run by

local people affected by autism. Their message will be resonant with their

individual communities yet connected to a larger brand which stands for

autism empowerment.



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Challenges

• Capitalization

• Finding the

right partners

• Learning your

BUSINESS

• Staffing

Challenges & Lessons Learned

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Lessons Learned

• Superior Labor Pool

• “Innovation lens” of autism employment

• Significant marketing advantages



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Thank You

Thank you for your interest!

We are inspired by others who want to

improve the lives of individuals with autism

through business.

If you’d like to talk more about our business

please reach out!

visit us

7201 N. SR 7, Parkland, FL 33067

we’re based in Parkland, FL

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Rising Tide Car Wash Presentation

Business

Transcript of Rising Tide Car Wash Presentation