RISE China RISE Global July 23, 2012. Riverdeep: Immersion Subject English (RISE) is EMPGI’s...
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Transcript of RISE China RISE Global July 23, 2012. Riverdeep: Immersion Subject English (RISE) is EMPGI’s...
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RISE China RISE GlobalRISE China RISE GlobalJuly 23, 2012July 23, 2012
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Riverdeep: Immersion Subject English (RISE) is EMPGI’s progressive, fast-growing children’s English learning center business in China
RISE: Overview
Riverdeep Immersion Subject English (RISE) is an immersive, subject-based English language and leadership training program that delivers superior learning outcomes through English.
• Immersive English-language Acquisition• All subjects are taught through English, allowing students to
learn English as a native speaker does • Subject-based English Instruction:
• English is taught through academic subjects so that students have a reason for learning English and learn the vocabulary to excel in those subjects in school and univeristy (math, science, social science, language arts)
• Leadership Training (21st Century Skills): • Students learn social, life, and work skills in a project-based
non-cognitive skill course. Students develop those skills needed for excelling in school, university, and the workforce• project- management skills• teamwork and collaboration• independent thinking and problem-solving• application of knowledge (higher-order thinking)• confidence, public speaking, etc.
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RISE China has 105 learning centers in operation throughout China (2011), with an additional 40 centers scheduled to be opened by the end of 2012
• EMPGI founded Beijing Riverdeep in partnership with local entrepreneurs to build an immersive English language learning end-to-end service business under the RISE and RISMART brands
• Beijing Riverdeep started operations with US$330k capital• First centre opened in October 2007, followed by rapid expansion to capitalize on the rising demand for innovative English
language learning solutions and benefitting from a highly scalable business model• End of 2011: 105 operating learning centers across China (22 self-owned + 83 partner centers) with over 30,000 students• Beijing Headquarters: over 200 employees (Sales and Marketing, Curriculum Development, Teacher Training, IT, Finance)• Learning Centers: over 800 employees (Principals, Academic Heads, Teachers, Assistant Teachers, Administrators, IT)
RISE: China Operations
Programs:• RISMART (pre-primary school):
• Pre-K and Kindergarten• 192 tuition hours and ARP of US$2.2k
• RISE (primary school):• Grades (Stages) 1 to 5• 180-220 tuition hours and ARP of US$2.2k
• RISE UP (middle and high school): • Grades 6 to 12 (in development)• 300-320 tuition hours + test preparation
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The success of RISE started with a clear understanding of the market in China
• In general, it is difficult for companies in China to find Chinese graduates with the skills and English-language levels necessary to succeed in the global workplace
• Most high- and middle-level employees are from Hong Kong, Taiwan, and Singapore
• Approximately 70% of Chinese graduates cannot find a job
• The majority of ESL learning centres focus on traditional methods of understanding English, such as “tourist English” and grammar (not communication)
• Current ESL learning centres rely on available teachers and a ‘chalk and talk’ methodology – not scalable and impossible to control
The market presented an opportunity to introduce a unique program into China:
• Subject-based learning
• Immersive (English only) language acquisition
• The necessary social and leadership skills for succeeding in the workplace: project management, presentation skills, problem-solving, project-based learning, teamwork, active thinking
• The use of technology (digital content, learning management system, and IWBs) to create a scalable model
RISE: Understanding the Market
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The ongoing success of RISE is based on a number of key program strengths
Immersive language acquisition
• Immersion programs are the fastest growing and most effective types of foreign language programs currently available in schools in the U.S.
• Research has shown that immersion programs enhance students’ language development and provide a greater sense of global awareness, linguistic confidence, and learning strategies
Subject-based learning
• Students view the second language as a tool for communicating rather than as an object to be analysed and studied
• Language in a subject-based context is used for practical solving of problems and real-life situations (following directions, collaborating, presenting findings, etc.)
Leadership training (non-cognitive skill development)
• Research has shown that students who score highly on tests but lack non-cognitive skills tend to be less successful in higher education and the workforce.
• The development of non-cognitive skills allows students to gain confidence and become active learners. Students with non-cognitive skills are more likely to take the initiative in learning, to become independent learners, to problem-solve, and to work comfortably in groups.
RISE Success
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The ongoing success of RISE is based on a number of key program strengths
World’s leading digital educational content
• RISE uses the flagship digital products of Houghton Mifflin Harcourt, one of the United States’s leading educational publishers. Titles include:
• Millie’s Math House (RISMART and RISE stage 1)
• Bailey’s Book House (RISMART and RISE stage 1)
• Sammy’s Science House (RISMART and RISE stage 1)
• Trudy’s Time and Place (RISMART and RISE Stage 1)
• Destination Math (RISE)
• Destination Reading (RISE)
Integration of technology in teaching approaches
• RISE uses technology extensively in its delivery and recording of learning in all learning centers. The technology includes the following hardware and software pieces:
• Destination Learning Management System (LMS): allows teachers to assign actvities and tests to students, and then record test results and produce reports instantaneously
• Multimedia Lessons and Tests: the audio-driven, graphic-rich lessons engage students and address different learning styles. Students can hear correct pronunciation and intonation of all English pieces, and teachers can differentiate learning.
• Interactive White Boards (IWBs): allow students to interact dynamically with the various products in the classroom, making learning engaging, active, and creative.
RISE Success
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The ongoing success of RISE is based on a number of key program strengths
Standardized and scalable teaching methods
• RISE invests considerable time and effort in developing lesson plans that employ the most effective teaching methodologies
• Standardized lesson plans gives all teachers access to the most successful methodologies for all lesson types and learning styles.
• Standardized teaching approaches and lesson plans also provide a highly scalable curriculum model. All teachers teach to the same curriculum with the same lesson plans for every stage.
Fun and engaging learning center environment
• RISE learning centers are designed and branded to provide a safe, welcome, fun, and engaging learning environment for young learners.
• Learners are encouraged to interact with the IWBs and other learners, to collaborate, to contribute actively in class, and to think independently
• Social interaction and respect for others are fostered within all RISE learning centers.
RISE Success
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The ongoing success of RISE is based on a number of key program strengths
Highly integrated teacher training program
• RISE trains local graduates with good English skills to teach according to well-researched lesson plans and methodologies
• An expert Academic Coaching Department provides intensive initial training and internship, followed by ongoing quality assurance during a 3-month probationary period
• Teachers are mentored on an ongoing basis and various tools are used for appraisal and teacher evaluation
Proven and measurable student outcomes and success
• An independent survey/testing of RISE students in 2009 showed impressive results and progress:
• Stage 1: 65% = Beginning speakers
• Stage 2: 62% = Confident speakers
• Stage 1: 64% = Beginning to limited writers
• Stage 2: 88% = Emerging to confident writers
• Students continue to perform at a high level in TOEFL Jr exams at stages 4 and 5
RISE Success
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The ongoing success of RISE is based on a number of key program strengths
Convenient locations of Learning Centers
• Urban locations attract walk-ins and are typically 1,000-1,800 sq. meters, consisting of 8-14 classrooms
Maximum of 20 students per class + 2 teachers per class
Engaging, graphic-rich, audio-driven, interactive software
• Students interact with American voice-overs and scenarios and speak only English in class
Project-based learning promotes interpersonal skills and readiness
• Student radio stations, student stage performances, student competitions, and other collaborative projects are common
Strong parent involvement in student learning
• A Parents Teacher Association was started in Q1 2009 and has been a huge success as parents increasingly promote and become the public face of RISE
• Regular “RISE Vision” newsletters and a parent internet portal allow families to track learning progress
RISE: Additional Strengths
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The RISE model can be customized for other solutions
Government sponsorship and schools
• RISE China is looking at offering a full RISE program in government and private schools in China, using school facilities
Full Pre-K and Kindergarten offering
• RISMART to be expanded into a full day-long pre-K and kindergarten offering (including hot meals and nursery facilities)
Leadership Training Program for all ages (adult education)
• LTP program to be adapted for adult vocational educational centers and within the training centers of Chinese companies
Intensive winter and summer programs
• RISE China currently offers additional intensive and refresher English courses during winter and summer holidays for all grade levels
Independent and internationally recognized assessment
• RISE China offering internationally recognized benchmark assessment for RISE and RISE UP programs through TOEFL Jr and SAT/ACT
RISE: Customization
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The RISE model can be customized for other territories
India
• A RISE and RISE Kids curriculum has been developed for the India after-school market, based on the RISE China model
• Currently 2 learning centers in operation (Delhi and Hyderabad)
Vietnam
• Plans are underway to enter the market in Vietnam: a JV with a local partner has been signed, a CEO has been hired, and a small team has been hired to “localise” the RISE model for this market
South Korea
• Plans are underway to enter the market in South Korea: a local partner has been found and market research and customisation of the curriculum is underway.
Turkey
• EMPGI is currently investigating opportunities for localizing RISMART and/or RISE for this market. Local partners are being sought.
RISE: Future Growth