Ringostat at websummit
Transcript of Ringostat at websummit
![Page 1: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/1.jpg)
Intelligent call tracking or
Elaborate analytics — stop wasting your advertising budget!
By Oleksandr Maksymeniuk CEO Ringostat
![Page 2: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/2.jpg)
Half the money I spend on advertising is wasted;
the trouble is I don't know which half.
© John Wanamaker
![Page 3: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/3.jpg)
Revenue by Google on advertising
0
10
20
30
40
50
60
70
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E
*Based on information at https://investor.google.com/financial/tables.html
![Page 4: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/4.jpg)
30 X
be wasted in 2014!?
Should
![Page 5: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/5.jpg)
It’s XXI century we have web-analytics!!!
![Page 6: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/6.jpg)
Analyst, we have a problem!
![Page 7: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/7.jpg)
![Page 8: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/8.jpg)
Phone calls = conversions that WEB-analytics
services can’t see
![Page 9: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/9.jpg)
up to 90% of web-site conversions are made by phone call
*Depending on business model, goods or services, site usability, shopping culture exact amount can vary.
![Page 10: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/10.jpg)
95% of those call while they are still online
![Page 11: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/11.jpg)
Ringostat gives the unique phone number for each on-line visitor to your WEB-site
![Page 12: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/12.jpg)
When visitor calls it’s time for our magic!
![Page 13: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/13.jpg)
After some time we got insights!
Keyword Spends Conversions
Buy flashlight 400 40
Cool boots 250 10
Great hat 200 0
Leather coat 300 20
![Page 14: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/14.jpg)
Elaborate analytics can help to optimize up to 80% of advertisement spending
![Page 15: Ringostat at websummit](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a2d0671a28ab014c8b47c1/html5/thumbnails/15.jpg)
Contact me: Oleksandr Maksymeniuk
[email protected] Skype: o.maksymeniuk
Twitter: @lunaxod Facebook: https://www.facebook.com/lunaxod
Contact Ringostat: https://ringostat.com [email protected] Skype: support.ringostat Twitter: @ringostat Facebook: https://www.facebook.com/Ringostat