The Websummit 2014: Experience and Learnings
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This was a presentation I gave after visiting the Web Summit this year. I had a lot of fun pulling it together and discussing all the topics, predictions and future of the industry.
Transcript of The Websummit 2014: Experience and Learnings
BACKGROUND
4 KEY TRENDS
BRANDS AND START-UPS
10 OTHER LEARNINGS / FUN FACTS
CONCLUSIONS AND OPPORTUNITIES
BACKGROUND
4 KEY TRENDS
BRANDS AND START-UPS
10 OTHER LEARNINGS / FUN FACTS
CONCLUSIONS AND OPPORTUNITIES
THE SUMMIT IS BIGIn 2011 there were 400 attendees, this year 22,000.
CEO’s and start-ups. A melting pot of innovation.
NETWORKING IS BIG
GINDER, if you will….
85% OF ATTENDEES WERE MEN
EVERYDAY I HAD AT LEAST ONE DISCUSSION ON FEMINISM
Then there was the NIGHT SUMMIT
And this happened.
BACKGROUND
4 KEY TRENDS
BRANDS AND START-UPS
10 OTHER LEARNINGS / FUN FACTS
CONCLUSIONS AND OPPORTUNITIES
This happened.THE KEY TRENDS
1. TV IS DEAD
1. MOBILE REALLY IS THE FUTURE
1. SECURITY IS KEY
2. THE SHARING ECONOMY
Minecraft YT channel gets 5 mil vpm
90% internet traffic will be video by 2017
9.5 billion video ads in one month in 2012
MOBILE IS THE FUTURE THE FUTURE IS NOW
70% Kenya GDP through mobile payments
59% mobile ads to unknown demographics
Native advertising is the future of mobile
MOBILE IS THE FUTURE THE FUTURE IS NOW
3x more conversation about TV shows on Facebook than Twitter. FB haven't begun to target that with native ads.
7s to grab audiences attention in social
Link business to broader consumer interest
Natural language is the future
MOBILE IS THE FUTURE THE FUTURE IS NOW
BRANDS NEED TO BE AWARE OF WHAT DATA THEY’RE COLLECTING
WHEN THE OPTIMUM BUSINESS MODEL FOR THE SHARING ECONOMY IS DISCOVERED, IT WILL BE HUGE.
AS CONSUMERISM DECLINES, WILL THE FUTURE OF CAR BRANDS BE CAR SHARING?
BACKGROUND
4 KEY TRENDS
BRANDS AND START-UPS
10 OTHER LEARNINGS / FUN FACTS
CONCLUSIONS AND OPPORTUNITIES
COCA-COLA HAVE AFOUNDERS NETWORK
UNILEVER HAVE THE FOUNDRY, VENTURES AND MENTORSHIP
BACKGROUND
4 KEY TRENDS
BRANDS AND START-UPS
10 OTHER LEARNINGS / FUN FACTS
CONCLUSIONS AND OPPORTUNITIES
1. THE ROBOTS ARE TAKING OVER
Amazon destroys 3 jobs for every 1 it creates in the US
Nasdaq trades can now be made in 15ms. The future is picoseconds.
1. THE ROBOTS ARE TAKING OVER
2. POSITIVE SOCIETAL IMPACT -COULD BE GOOGLES NEW MANTRA
3. EVERYONE IS A PETER THIEL GROUPIE (including me)
“The challenges against the flying car are political, not technological”
“More security with less privacy invasion”
3. EVERYONE IS A PETER THIEL GROUPIE (including me)
4. SUBSCRIPTION BASED BUSINESS MODELS WILL CONTINUE TO THRIVE IN THE FUTURE
5. BLRT WILL CHANGE REMOTE DESIGN FEEDBACK 4EVA
6. PIKTOCHART IS ALSO FUN
7. DOCSTOC IS INCREDIBLE FOR START-UPS
8. THE BLOCK CHAIN WILL CHANGE OWNERSHIP FOREVER
9. BEYONCE HAS HER OWN MEDIA COMPANY: PARKWOOD. SHE PREFERS INSTAGRAM TO TWITTER AS PICTURES ARE MORE EMOTIVE
10. BONO IS A CLEVER BUSINESSMAN
“We got a lot of people who were uninterested in U2 to be mad at U2. And I would call that an improvement in the
relationship”
BACKGROUND
4 KEY TRENDS
BRANDS AND START-UPS
10 OTHER LEARNINGS / FUN FACTS
CONCLUSIONS AND OPPORTUNITIES
TECH STILL FEELS LIKE A GOLD RUSH
THEY AREN’T ANSWERING PROBLEMS
BRANDING STILL LEAVES A LOT TO BE DESIRED
WHAT CAN WE PROVIDE:
• IDEA SENSE CHECK WITH AUDIENCE INSIGHTS/HUMAN BEHAVIOUR
• EMOTION
• CREATIVE WAYS TO MAKE THE MOST OF MARKET TRENDS
