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RIDER MOTORS

Unlike others…

Vision, Mission & Strategy

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Performance over 5 Years

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Market SelectionProduct Selection & PositioningProduct pricing & Promotions

FinanceProductionHR

SWOTWay ForwardChallenges

Market Selection

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Products Selection & Product Specifications

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Targeting youth by providing more

than basic featuresLuxury with Style & Safety

Comfort with Safety

Market Positioning

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Market Segment Year 1 Year 2 Year 3 Year 4 Year 5

City Under 25 Under 25 Under 25 - -

Medium 25 to 44 25 to 44 25 to 44 41 to 55 41 to 55

Large - - Above 55 Above 55 Above 55

Pricing Strategy:

•Idea to introduce an innovative product to attract city class with higher segment features .•Introduction of new variant in medium segment for a new age group.

Promotional Distribution – Channels & Cost

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Average of 5 years

Sales

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2502 Veh. in Stock

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Production & Sales volume – Model Wise

Motion Inspire

Mardala

Increasing trend of Volumes sold indicates brand popularity & trust of customers

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40 % Productivity jump achieved even with 14 % rise in wage cost

Productivity & Wage Cost trend

Revenues Vs PAT

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Even with lack of sales in initial 2 years, company has recovered PAT of 200 % against lowest PAT in year 2 ( From

- 822 to -360 )

SWOT

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Strength1.Ability to customize products2.Marketing & Portfolio Management3.Brand Reputation4.High Productivity

Weakness1.Capital Management2.Low in R&d3.No Skill Training

Achievements

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12 % Growth YOY in SalesBrand Value in market createdPresence in market through Customized

productsTrust of Customer

Way Forward

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Value analysis & Value Engineering of existing products to increase the Profit margin.

Investing 10 % of profit in R&D ProjectsLaunch of new model in Luxury SegmentIntroduction of new variants of “Mardala”Re-launching “Inspire” with additional

featuresExpansion in our Promotional strategy

Challenges

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1. Revenue building portfolio to raise more funds.

2. Covering maximum market share.3. High manufacturing cost.4. Sustaining stakeholder’s and customer’s

trust.

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Thank you &

Stay Invested