Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck
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14-Sep-2014 -
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Transcript of Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck
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The SearchLove San Diego Guide To Dominating Google Shopping
#searchlove
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WE TAKE THE CHAOS OUT ECOMMERCE ADS
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OMG WE WORK BIG RETAILERS!
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Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD
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GOOGLE SHOPPING vs. THE OTHER CSEs
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GOOGLE SHOPPING vs. THE OTHER CSEs
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GOOGLE SHOPPING vs. THE OTHER CSEs
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Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS
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Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL
The Text Ads Long Tail for eCommerce Products is Almost Dead.
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5 STAGES OF GOOGLE SHOPPING GREIF
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8 GOOGLE SHOPPING TIPS
1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms
2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR
3. Use The Proper Ad Groups 7. Modify Bids By State
4. Use Labels 8. Sold SKU Strategy
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GET A DATA FEED GUY (OR GAL)
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LEARN HOW TO BID PROPERLY
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All ProductsAd Group
SKU LevelAd Groups
10-20 Ad Groups
PRODUCT VISIBILITY CURVE
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USE DATA FEED LABELS
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DISCOVER YOUR PRODUCT SEARCH TERMS
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Avg. Position Does NOT Increase CTR
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Google Shopping Is Now PaidBID MODIFIERS BY STATE
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SOLD SKU STRATEGY
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8 GOOGLE SHOPPING TIPS
1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms
2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR
3. Use The Proper Ad Groups 7. Modify Bids By State
4. Use Labels 8. Sold SKU Strategy
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Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES?
Expect an announcement in the next 30 days…
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Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING
Vs.
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WELCOME TO SAN DIEGO!
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Product Listing Ads GuideGoogle Dynamic Remarketing Guide
Shopping Feed Management Guide
Thank You For Your Time!