Richard MooreServer & Tools Business Group LeadMicrosoft Irelandrichard.moore@microsoft.com

Welcome and Agenda9:15 Welcome and Introduction9:45 Upgrading or Migrating to SQL Server 2005 10:30 Coffee Break

10:45 Development with Microsoft’s Application Platform11:30 Integration and Reporting with Microsoft’s Application Platform12:30: Lunch

13:30 Onwards Technet/MSDN Track

““Application server platforms are the foundation Application server platforms are the foundation for emerging composite applications”for emerging composite applications”

“Application platform suite (APS) products are integrated assemblies of three fundamental

runtime technologies”

““A A SuperplatformSuperplatform is a tightly integrated suite of is a tightly integrated suite of products that provide organizations with a products that provide organizations with a

comprehensive platform for enterprise comprehensive platform for enterprise computing”computing”

““The platform a customer uses to design, The platform a customer uses to design, develop, deploy and manage applications to run develop, deploy and manage applications to run

their business."their business."

More easily connectHeterogeneous systems

Create adaptablesolutions built for

change

Cohesive technologiesthat span the IT Lifecycle

Increase productivityfor individuals, teams

& organizations

Improve resourceallocation, prioritization

& risk management

Speed time-to-marketwith higher predictability

Thousands of ISVsolutions & partners

supporting the platform

Enterprise scalabilityand industry-leading

TCO

Widely adopted tools& technologies

Department of Social and Family Affairs

Brittle, disparate

applications and platforms

Standards-based,

flexible business applications

More adaptive application

platform driving core

applications and business

processes

Fully service-oriented, dynamic

application platform

Cost Center More Efficient Cost Center

Business Enabler Strategic Asset

Move from ad hoc development on legacy systems to modern, teamMove from ad hoc development on legacy systems to modern, teamdevelopment and management throughout the ALMdevelopment and management throughout the ALM

Move from managing disparate data silos to a scalable,Move from managing disparate data silos to a scalable,integrated data management platformintegrated data management platform

Move from disconnected applications and services Move from disconnected applications and services to SOA and adaptive business processesto SOA and adaptive business processes

Move from data silos and manual analysis to Move from data silos and manual analysis to real-time and closed loop analysisreal-time and closed loop analysis

Move from no UX awareness to proactive Move from no UX awareness to proactive collaboration of design and developmentcollaboration of design and development

Drive results from accurate business infoDrive results from accurate business infoGain greater efficiency and better resourceGain greater efficiency and better resourceallocation across the entire organizationallocation across the entire organization

Enable creation of quality user experiencesEnable creation of quality user experiencesEmpower individuals to analyzeEmpower individuals to analyzeand act on information in real-timeand act on information in real-time

Amplify team impact and improve qualityAmplify team impact and improve qualityEnsure greater predictability of and visibilityEnsure greater predictability of and visibilityinto the development processinto the development process

Loosely coupled devices, applications, services, Loosely coupled devices, applications, services, data…data…Web services & XML at the core Web services & XML at the core

Improving organizations by Improving organizations by providing business insights providing business insights to to allall employees leading to employees leading to better, faster, more better, faster, more relevant decisionsrelevant decisions

Complete and Integrated BI offeringComplete and Integrated BI offering

Widespread delivery of intelligence Widespread delivery of intelligence through Microsoft Office through Microsoft Office

Scalable to the enterprise andScalable to the enterprise andaffordable for all departmentsaffordable for all departments

UX Is Often Not A Top-Level Requirement

Developers/applications are usually not graded on UXTrade off of time/cost/features deprecates UX investment

Development ComplexityDevelopment Complexity is a central is a central challengechallenge

Great UX takes incremental investment; Great UX takes incremental investment; “functional” is perceived (often incorrectly)“functional” is perceived (often incorrectly) as sufficient as sufficient

Platform capabilities and development Platform capabilities and development toolingtoolinghave not delivered productivity/performance have not delivered productivity/performance totothe UX development processthe UX development process

© 2000 Jesse James Garrett

Concrete Completion

ConceptionAbstract

Tim

e

Designer / Developer collaboration - Expression & Visual Studio

Windows Vista - .Net 3.0 (WinFX) enables next gen apps

Office as a development platform – Duet and OBAStrong tools experience for Office enables managed code solutionsVS support for the 2007 version of Office shipping in October

Smart client, thin client & web based – AJAX, ASP.Net and “Atlas”

Move from ad hoc development on legacy systems to modern, teamMove from ad hoc development on legacy systems to modern, teamdevelopment and management throughout the ALMdevelopment and management throughout the ALM

Move from managing disparate data silos to a scalable,Move from managing disparate data silos to a scalable,integrated data management platformintegrated data management platform

Move from data silos and manual analysis to Move from data silos and manual analysis to real-time and closed loop analysisreal-time and closed loop analysis

Move from no UX awareness to proactive Move from no UX awareness to proactive collaboration of design and developmentcollaboration of design and development

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.