Richard Dyers Pop star

Beyonce

How to become a pop star

• The first thing needed is cleaver management, they will mould the artist into the perfect pop star. Four elements that help this on the way is;

• Well placed news stories • Famous relationships• Attendance at premiers, parties and awards

evenings • Features in magazines

• Beyoncé is a pop star that possesses all these elements.

Beyoncé and husband Jay-Z. Jay-Z is one of the biggest influential rappers in the music industry owning his own record label, managing multiple artist within the industry, clothing line, line of alcoholic drinks, clubs etc. This is great for Beyoncé as when she hasn’t got any new music out people are still talking about her and her relationship so she is still circulating in the media and behind spoken about.

Beyoncé sitting front row at the Grammys (left) with there husband and famous friends, Justin Timberlake and wife. This allows her to be on TV without really doing much. Also her walking the red carpet and opportunity for her photo and possibly a short interview with her again this is a chance for her to make the press by doing very little, this will allow her to be in multiple magazines talking about her fashion choice of the evening, who she attended with and what she spoke about in her shot interview again all these things not related to her music.

Beyoncé also regularly appears on the front of magazine covers, advertising her on a regular basis. Even if you don’t purchase the magazine you are still likely to see the magazine on the shelf in a shop when passing or possibly looking for another magazine. So without even realising or wanting to you have the image of Beyoncé in your mind.

Industry and audience

This is an image of Beyoncé in her girl group girls tyme (image 1), they attempted to get a record deal but failed, they were then taken by another label re-modelled, there names changed to ‘Destiny’s Child’ and given some sex appeal (image 2). There label; Columbia Records continued to work them matching there outfits, making Beyoncé the lead singer and performer of the group and moulding them to become the biggest girl group of all time.

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Beyoncé then had the perfect platform for her to become the ‘perfect’ pop star. However here record label continued to work her how they wanted her making her have a very high sex appeal to appeal to the male audience and not only the female audience.(image 6) even combining American football with a sexy outfit to make sure she widens her audience so the label gets the maximum amount of money out of her.

Ideology & Culture Beyoncé uses her website as a way to advertise things to her fans almost as a commentary to her fans. She will post things to do with charity to get all her fans involved. As she has such a big following this will help the charity's and give Beyoncé a good reputation. He website also allows fan on comment on what she has posted and allows them to re-post it on social media websites such as twitter and facebook.