Karen Kwan Yee Poonrice and shine proposal

Karen Kwan Yee Poonrice and shine proposal

mission to come up with a restaurant idea for a resturant that fits the needs for the target audience.

students and resident around the area of VFS homer

target audience

research conducted interviews with 25 vfs students and staff members. Asking questions according to their eating and buying behavior.

students stay late at night for projectenjoy resturant as a hang out place

want good balance of quality and priceefficiency is priorityhealthy food are more popular

findings

(japanese, sandwich)

restaurant idea

Our brand values are empowering, healthy, efficient, local and quality.

Our company provides rice bowl that are healthy, cheap and designed for different health condition.For example, a student who just pul ls an al l-nighter wi l l need dif ferent food from a student who needs to take a test in an hour. Both students’ meal wi l l have di f ferent port ions with di‛erent ingredients.

brand pyramid

A wide range of different rice bow that are fresh and healthy

Bright and colorful decoration Take out orderNutritional facts

Give discount to users who brings thecompany’s bowl / bag

Customize combo set and drinks Relaxing music

Feels more healthy, has more energy

More efficient meal(take out)

Variety in food mealcombination

A place to hang out with friendsNutritious food that fits their need

Save money (local fruit/veggie)

Get fresh food

Save time + money

more choicesTo relax

Access to food at night(convenient)

Relaxing

Respect

Relaxing Healthy Empowered

Provide healthy delicious food that empower people

Rice plant absorbs sunshine and these energy are transfer to customer with our delicious food. Our rice bowl warms and uplift customer with the energy of nature.

relaxing , friendly, uplifting, energize

Rice and shinebrand name

LOGO # 1 earth tone, natural, organic

moodboard 1 ear th tone, natural

simple, clean , contemporaryLOGO # 2

moodboard 2simple, clean , contemporary

rice & shine

rice & shine

color palette

colorful, vibrant, uplifting, craftyLOGO # 3

& shine

colorful, vibrant, uplifting, craftymoodboard 3

rice & shinerice & shine

color palette

rice & shine rice & shine

rice & shine rice & shine

rice & shinerice & shine

logo refinement

final logo

font

color pallete

Y2K Neotype ( logo)DilleniaUPC (text)

located at 420 homer sttel 6043215432

riceandshine.com

2”

3.5”

7.5”

17”

envelope design

11”

8.5”

envelope design

rice + shine

sack bagreturn customers new customers

recycled paper bag

take out bags

scooter

rice + shine

(return customers)(new customers)

color coded bowl

ceramic bowl + lid for take out plastic color coded bowl

wear with different brand color shirtApron

menu

restaurant interior

have a great meal