James Rice - Future of TV Presentation

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es Rice – Regional Sales Director Mad Men

description

James Rice – Regional Sales Director, SKYBorn in Glasgow, James has a pedigree in TV advertising sales, first with Granada ITV, then joining Carlton in 1992 to head up regional sales and invited to head up the Sky regional sales operation in 2006. He enjoys the job of selling the future SKY is creating.

Transcript of James Rice - Future of TV Presentation

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James Rice – Regional Sales Director

Mad Men

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John Logie Baird

Colour TV

Launch of BSkyB

Sky Pub Sports

Freesat

Interactive Ads

Sky Anytime

SkyView

Sky Broadband

Sky Green Button Ads

Sky 3D

Sky AdSmart

Sky Mobile TV

SkyAnytime+

10m Sky Homes

Tivo

Live TV

Apple iPadiPhone Remote Record

Xbox

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•Content

•Innovation

•Focus on the customer

The Runaway

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Boardwalk EmpireEpisode 1

SOURCE: KANTAR/SKYVIEW; 01.02.10-06.02.10; ANYTIME INDIVIDUAL 000S CALCULATED BY APPLYING RATIO OF HOUSEHOLDS TO INDIVIDUALS TIME-SHIFTED VIEWING TO HOUSEHOLD ANYTIME VIEWS; SKY

PLAYER BASED ON UNIQUE USERS TO SKY ATLANTIC LIVE STREAMING & TAKEN FROM INTERNAL REPORTING

Boardwalk Empire

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Sky AdSmart

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A Different Breed

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Previous Ad Next AdAdSmart

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Previous Ad Next AdAdSmart

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A Local Ad Server

Audience Measurement

Audience Knowledge

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Sky iQ