Rewarded Video:Optimize Your Strategy@borislogvinskiy

casual connect usa 2016

Boris logvinskIyGroup Product Manager, MoPub at Twitter@borislogvinskiy

Im BorisI work on app developer facing products at MoPub. Discuss how long youve been working on rewarded video.Were going to talk about video

Video is everywhere$4.24B

30Minutes per day spent with video contentSOURCE | eMarketer, 2016

$6B Mobile video ad spend by 2018Mobile video ad spend this year

Video is everywhere and its eating the internet and advertising.

Pre-roll video

How many have seen a pre-roll ad (ad before the content you want to get to)Show screenshot of YouTubeAdvertisers love non-skippable video (comes from pre-roll and tv days)However, can feel intrusive in games, especially at longer 15 second intervals stress this point

Rewarded Video

How do you take advantage of this revenue potential in your app?Rewarded videoWhat is rewarded video?Ads where the user gets something in return for completing a video viewUsers are usually rewarded with in-game currency (gold, coins, power-ups, skins, premium content)Users get the designated reward after a successful video completionExample demo

Lets see what our other customers have to say about rewarded video and how its worked for them. Note - yes this is a 30 sec video - talk track can be This is a real rewarded video example at 30 seconds long. Does this feel long? Would you be willing to watch this in the middle of a game if you werent getting a reward for doing so? Probably less likely. etc.

ITS A WIN-WINUsers get something they need or want from the gameAdvertisers get successful video completionsWhich means YOU get competitive eCPMs and happy usersBonus: Introduce users to your in-app economy

Talk through these and then insert that on a personal note this is a product youre really excited about because of all these win-wins, etc. and that youre excited to announce that its now available on the exchange as of today

ITS A WIN-WINRewarded video ads have doubled the average LTV of our users in some cases and improved the reciprocity of what we offer users in-app.Baptiste ChardonMonetization Manager, Ubisoft

testimonial VIDEO

Lets see what our other customers have to say about rewarded video and how its worked for them.

Implementationbest practices

section slide

Section slides should always have a blue or dark gray background

find the right timeLaunchMenuTutorialGame PlayGame OverReplay

intention trough

find the right timeTrigger off of user data where users may need a resource in your game.Apply economics principles:Scarcity: Make sure youre not giving too much of a reward away, but also not too little to entice the user to click. Rarity: Dont have a persistent reward the user can always get. The more rare the reward, the more likely a user is to interact with it.

Talk through these and then insert that on a personal note this is a product youre really excited about because of all these win-wins, etc. and that youre excited to announce that its now available on the exchange as of today

security

Client-side rewarding

server-side rewarding

client-side rewardingWhen you dont have a complex app economyWhen youre giving away soft currency that is superficial, e.g. a life

Voice over The small lock is a great option when youre not securing something thats precious

server-side rewardingWhen you have complex app economies and you want to be very secureRequires a more complex implementation, but worth it

server-side rewarding

Publisher pre-caches videoVideo finished playingNotificationMoPub serverPublisher serverUser receivesreward

work with multiple partnersIncrease fill rateVUNGLEunity adstapjoyadcolonychartboost Greater ad diversityMore competition = more revenue for you

fireside chatelain szuSenior Manager, Product MarketingMoPub@elainJonathan SimonDirector of Marketing, Magmic@jonathanlsimon

User retention: scattergories

+29%+50%+71%

#thankyouQUESTIONS?

@mopub

support@mopub.com