Revisiting Library Websites: Content strategy for the Wellcome Digital Library: a work in progress...
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Transcript of Revisiting Library Websites: Content strategy for the Wellcome Digital Library: a work in progress...
Revisiting Library Websites:
Content strategy for the Wellcome Digital Library: a work in progress
Internet Librarian International 2011
Jennifer Phillips-Bacher
Wellcome TrustFocus areas•Supporting outstanding researchers•Accelerating the application of research•Exploring medicine in historical and cultural contexts
Revisiting library websites. Internet Librarian International 2011
“Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.”
Kristina Halvorson, Content Strategy for the Web
Revisiting library websites. Internet Librarian International 2011
Outcome of content audit
• Action plan to update, recast or omit content
• Proposed reduction in site size by at least 30%
• Ownerless content identified
• Inconsistencies and broken links identified
• Better understanding of how content creation happens in our organisation
• Conversation piece
Revisiting library websites. Internet Librarian International 2011
Outcome of content analysis
Revisiting library websites. Internet Librarian International 2011
• We can validate our assumptions about good and bad content
• We can align content to audience segments
• We know where our content strays off-message
Where are we with strategy?
Revisiting library websites. Internet Librarian International 2011
• Changing the way we work
• Getting buy-in from senior management
• Creating style and messaging guidelines
• Planning for the migration to a new CMS
Questions?
Jennifer Phillips-Bacher
Twitter: @MrsAudiac
Recommended resources: http://www.diigo.com/user/jennpb/ili2011
Revisiting library websites. Internet Librarian International 2011