with Emily Carl

Reviews, Revenue & SEO

Topics •  How Reviews Drive Search •  How Reviews Drive Consumers •  How Reviews Drive Revenue •  Q & A

2

Chicago Grind - Edgewater - Chicago, IL | Yelp www.yelp.com > Food > Coffee & Tea Rating 4 • 16 reviews - Price range: $

YELP RESULT

GOOGLE RESULT

Little Coffee Co. www.littlecoffeeco.com 3 reviews

LOW RANKING RESULT

THE SEO IMPACT

Reviews Drive Search & Clicks

3

4

Search engines reward fresh content with higher rankings

Dynamic Content Boosts SEO

5

Responding to Reviews Boosts SEO

Dear Reviewer, •••

6

Reviews Are 1 of 5 Most Important Ranking Factors In Search Results

(MOZ, 2015)

7

Reviews Drive Visibility On Maps The more reviews you have, the more visible you are on a map.

8

MOBILE REVIEW USAGE UP

IN THE LAST YEAR (SOCIAL TIMES, 2014)

8%

8

9

Consumers Rely On and Trust Reviews

72% of consumers trust online reviews as

much as personal recommendations made

by friends & family. Modern Comment, 2013

Nearly 4 out of 5 American consumers –

or 78% – read online reviews before making

a purchase decision YouGov, 2014

Online reviews inspire 2x more trust

than social networking 'likes.'

About.com, 2012

10

Reviews Best Social Media Advertising

Reviews are more trustworthy & persuasive

11

Volume of reviews increases profile of website, boosts traffic and sales

Reviews Drive Website Conversion

Reviews Drive Revenue

A one-star rating decrease causes a 5-9% loss in

revenue. Harvard Business School, 2011

of consumers say that their buying decisions

are influenced by online reviews.

Dimensional Research, 2013

90%

4-out-of-5 consumers reverse a purchase

decision after reading a negative review.

Cone Online Influence Trend Tracker, 2011

12

13

(SEARCH ENGINE LAND, 2015)

SEO Pros: Review Management Delivers Good ROI

14

Volume of reviews tied to trend identification.

Different Ratings Provide Different Insights

Loved it

Liked it

It was ok

Disliked it

Hated it

15

REVIEWS DEFINE YOU Online reviews are your business reputation

16

Managing reviews and generating new reviews are the best ways to improve your search results

and increase revenue.

THE BOTTOM LINE

$

http://rtrack.co/webinartrial Get started today!

Next webinar: Best Practices to Get New Reviews

Wednesday, August 12 at 1pm CST

17

http://rtrack.co/upcomingwebinar