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Local Number One specializes in providing effective and highly affordable internet marketing services to companies of all sizes.

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Search Engine Optimization (SEO)ReviewsBy

popular Search EnginesSearch EngineSearch Engine marketingSEO Algorithm EvaluateSEO LIFE CYCLE

Search EnginesAn internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Common Characteristics:Spider, Indexer, Database, AlgorithmFind matching documents and display them according to relevanceFrequent updates to documents searched and ranking algorithmStrive to produce better, more relevant results than competitors

Famous Search Engines

Search Engines statisticsGoogle 71.6%Yahoo 31.5%MSN 27.4%AOL 13.6%Ask Jeeves 7.0%

Why is Search Engine Marketing important?85% of all traffic on the internet is referred to by search engines

90% of all users dont look past the first 30 results (most only view top 10) Search engine traffic is low and websites arent indexed because they are generally poorly optimized

Cost-effective advertising Clear and measurable ROI

Operates under this assumption:More (relevant) traffic + Good Conversions Rate = More Sales/Leads

Search Engine OptimizationSEO = Search Engine Optimization Refers to the process of optimizing both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. Refers to the industry that has been created regarding using keyword searching a a means of increasing relevant traffic to a website

SEO Algorithm

Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a pretty good idea of the major factors and approximate weight assignments

The SEO algorithm is constantly changed, tweaked & updated

Websites and documents being searched are also constantly changing

Varies by Search Engine some give more weight to on-page factors, some to link popularity

Steps to developing a good SEO strategy:Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords) Identify search phrases to target (should be relevant to business/market, obtainable and profitable) Clean and optimize a websites HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. Help in writing copy to appeal to both search engines and actual website visitors Study competitors (competing websites) and search engines Implement a quality link building campaign Add Quality content

Constant monitoring of rankings for targeted search terms

Pay Per ClickPPC ads appear as sponsored listingsCompanies bid on price they are willing to pay per clickTypically have very good tracking tools and statisticsAbility to control ad textCan set budgets and spending limitsGoogle AdWords and Overture are the two leaders

PPC vs. Organic SEO

Pay-Per-ClickOrganic SEO results in 1-2 days easier for a novice or one little knowledge of SEO ability to turn on and off at any moment generally more costly per visitor and per conversion fewer impressions and exposure easier to compete in highly competitive market space (but it will cost you) results take 2 weeks to 4 months requires ongoing learning and experience to achieve results very difficult to control flow of traffic generally more cost-effective, does not penalize for more traffic SERPs are more popular than sponsored ads very difficult to compete in highly competitive market space

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