Review - Adding a Blog Blogs are interactive web pages that are meant to be constantly updated and...

Review - Adding a BlogReview - Adding a Blog

Blogs are interactive web pages that are Blogs are interactive web pages that are meant to be constantly updated and allow meant to be constantly updated and allow visitors to comment on the content.visitors to comment on the content.

It is a page you update every time you want It is a page you update every time you want to tell your customers somethingto tell your customers something

It is also good to keep adding fresh It is also good to keep adding fresh material so that search engines upload new material so that search engines upload new data.data.

To add a blog, go to the pages tab and click To add a blog, go to the pages tab and click on the “Add Blog” button, then click on the on the “Add Blog” button, then click on the “edit page” button“edit page” button

Starting your first Blog (Video)Starting your first Blog (Video) Write a Blog PostWrite a Blog Post

To create a new post for your blog, use To create a new post for your blog, use the New Post button at the top of the blog the New Post button at the top of the blog itself. itself.

Review - Adding a Blog

Your blog post has a date, title and a content Your blog post has a date, title and a content area. area.

The title should generally be short - no more than The title should generally be short - no more than a sentence long or so. a sentence long or so.

The content area allows you to use any of the The content area allows you to use any of the elements that you use with normal webpages.elements that you use with normal webpages.


Adding content to a blog post works the same way Adding content to a blog post works the same way as adding content to a regular page - just drag as adding content to a regular page - just drag elements into the post and edit them to add elements into the post and edit them to add content. content.


Once you've added your content you can Once you've added your content you can categorize the post - these categories will appear categorize the post - these categories will appear on your sidebar, making it easier for visitors to on your sidebar, making it easier for visitors to your blog to find posts that cover certain topics. your blog to find posts that cover certain topics. Categories can be whatever you like and it isn't Categories can be whatever you like and it isn't necessary to use them. necessary to use them.


Now you can Publish the post to your live site Now you can Publish the post to your live site (which will make it instantly available) or Save to (which will make it instantly available) or Save to Drafts to edit / publish it later. Drafts to edit / publish it later.


If you save the post as a draft, it'll be accessible to you through If you save the post as a draft, it'll be accessible to you through a drafts area at the top of the blog page from within the editor a drafts area at the top of the blog page from within the editor (along with any other drafts you've saved). Just click the link to (along with any other drafts you've saved). Just click the link to the post from this drafts area to edit it further and save / the post from this drafts area to edit it further and save / Publish. Publish.

Every new post you Publish will appear at the very top of the Every new post you Publish will appear at the very top of the page, pushing older posts further down the page. After you've page, pushing older posts further down the page. After you've added seven or eight posts to the page, older posts will be added seven or eight posts to the page, older posts will be moved off the main page to still accessible archive pages. moved off the main page to still accessible archive pages.


The Blog SidebarThe Blog Sidebar Your blog includes a fully customizable Your blog includes a fully customizable

sidebar. This sidebar includes four sidebar. This sidebar includes four sections by default, which can be edited sections by default, which can be edited and deleted like any other element. and deleted like any other element.

But you can easily add more content by But you can easily add more content by dragging elements to the sidebar. dragging elements to the sidebar. There is a "Blog Sidebar" category that There is a "Blog Sidebar" category that is meant to be used only with the is meant to be used only with the sidebar, but you're welcome to use sidebar, but you're welcome to use elements from any of the categories. elements from any of the categories.


Manage Blog CommentsManage Blog Comments We turn on comments by We turn on comments by

default for every blog post you default for every blog post you create, and visitors to your blog create, and visitors to your blog can comment on any posts can comment on any posts you've made unless you turned you've made unless you turned comments off under your Blog comments off under your Blog Settings. These comments Settings. These comments appear underneath each appear underneath each individual post in the order in individual post in the order in which they were added: oldest which they were added: oldest at the top, newest at the at the top, newest at the bottom. This order cannot bottom. This order cannot currently be changed. currently be changed.


Manage Blog Comments - contManage Blog Comments - cont You are notified of comments via the email address You are notified of comments via the email address

associated with your account (you can change this to a associated with your account (you can change this to a different address for the blog under settings). The different address for the blog under settings). The comments can be read directly on your site or under comments can be read directly on your site or under the Blog Comments area for the blog in your account.the Blog Comments area for the blog in your account.

You can access this Blog Comment section? Go to the You can access this Blog Comment section? Go to the main page of your account, click the More button to main page of your account, click the More button to the right of the site and select Blog Comments. the right of the site and select Blog Comments.


Review of last sessionReview of last session Adding buying buttonsAdding buying buttons

Go to the Settings tab and select E-commerce Go to the Settings tab and select E-commerce SettingsSettings

Set up your paypal account settingsSet up your paypal account settings Now drag one of the E-Commerce Revenue Now drag one of the E-Commerce Revenue

Elements to a page.Elements to a page. There are 4 different types, try each one to see There are 4 different types, try each one to see

which one suits youwhich one suits you Just click inside the block to edit text and Just click inside the block to edit text and

parameters.parameters.

Review of last sessionReview of last session Adding buying buttons –cont Adding buying buttons –cont

There is a configuration menu to set some There is a configuration menu to set some of the parameters of your element.of the parameters of your element.

You can replace the imageYou can replace the image Change which of the display styles you are Change which of the display styles you are

usingusing Change the buying button styleChange the buying button style Hide the imageHide the image Hide the descriptionHide the description Change the positionChange the position

Review of last sessionReview of last session Sign up for a google accountSign up for a google account

Having a google account allows you to Having a google account allows you to add your website easily to the google add your website easily to the google search enginesearch engine

It integrates with YouTubeIt integrates with YouTube You can you Google Analytics You can you Google Analytics

(advanced)(advanced) You can use Google Webmaster Tools You can use Google Webmaster Tools

(advanced)(advanced)

Review of last sessionReview of last session Sign up for a google accountSign up for a google account

Go to the Google search engine page Go to the Google search engine page and in the right hand top corner is a and in the right hand top corner is a sign in buttonsign in button

Click on this to and then click on Click on this to and then click on “sign up for a new Google Account” “sign up for a new Google Account”

Review of last sessionReview of last session Sign up for a google account – contSign up for a google account – cont

Fill in the form and click “Next Step”Fill in the form and click “Next Step”

Review of last sessionReview of last session Sign up for a google account – contSign up for a google account – cont

then it asks you if you want to add your photo then it asks you if you want to add your photo (I never do but its up to you) and click “Next Step”(I never do but its up to you) and click “Next Step”

Now click “Get Started”Now click “Get Started”

Review of last sessionReview of last session creating and adding a video slideshowcreating and adding a video slideshow

In the Google search page top menu click on In the Google search page top menu click on “More” and then “YouTube”“More” and then “YouTube”

This will bring you to the YouTube siteThis will bring you to the YouTube site Click on your name in the right hand cornerClick on your name in the right hand corner Click on “Video Manager”Click on “Video Manager” Click on “Create Channel”Click on “Create Channel”


Set up your username (you can use your Set up your username (you can use your google one)google one)

Un-tick the boxes below and click on Un-tick the boxes below and click on NextNext

Now just click on “All Done”Now just click on “All Done”


Click on your name at the R/H top andClick on your name at the R/H top andGo to Video ManagerGo to Video Manager

In the L/H corner there is a button labelledIn the L/H corner there is a button labelled“Upload”. Click on this and select “Upload”. Click on this and select

““Creator tools”Creator tools”


We are going to use “One true media” to create our video Slideshow. Scroll down until you come to it and click on “Create Video” We are going to use “One true media” to create our video Slideshow. Scroll down until you come to it and click on “Create Video”

Scroll down to the bottom of the next page and click onScroll down to the bottom of the next page and click on“sign in with your Google account”“sign in with your Google account”


Click on the buttonClick on the button

Now Click on the large greenNow Click on the large greenbutton to upload your photosbutton to upload your photosor Videosor Videos

Note you can only have 30 sec ofNote you can only have 30 sec offree video, unless you payfree video, unless you pay

When the photo’s have finishedWhen the photo’s have finisheduploading click “Done”uploading click “Done”


Once you have finished creating and editing your videoOnce you have finished creating and editing your videoclick “Publish to YouTube”click “Publish to YouTube”


There is also a website called Kizoa that allows you to create a video slideshow. There is also a website called Kizoa that allows you to create a video slideshow. Go to http://www.kizoa.com/ Go to http://www.kizoa.com/

You will need to sign up for a free account, but the it works very similar to One You will need to sign up for a free account, but the it works very similar to One true media, but you can have longer shows.true media, but you can have longer shows.

When you have finished creating your video slideshow then click on the “Add When you have finished creating your video slideshow then click on the “Add to blog” button on the bottom of the screen, and it gives you the HTML code to to blog” button on the bottom of the screen, and it gives you the HTML code to embed on your website. embed on your website.

Copy the code and just past it in a HTML element.Copy the code and just past it in a HTML element. Alternately there is a free MS programs called Photo StoryAlternately there is a free MS programs called Photo StoryGo to Go to http://www.microsoft.com/download/en/details.aspx?id=11132 http://www.microsoft.com/download/en/details.aspx?id=11132

To download. You can then upload the video you have created to Youtube and paste it on your To download. You can then upload the video you have created to Youtube and paste it on your website.website.

Review of last sessionReview of last session

Review of last sessionReview of last session Backing your site upBacking your site up

Go to the settings tabGo to the settings tab Select Archive/Un publishSelect Archive/Un publish

Select Select

Review of last sessionReview of last session Backing your site up cont.Backing your site up cont.

Click on SaveClick on Save Your site will be saved on your hard Your site will be saved on your hard

drive in a Zip format.drive in a Zip format.

Create your own WebsiteCreate your own Website Search engine OptimisationSearch engine Optimisation

You can fine-tune your site so that the search engines You can fine-tune your site so that the search engines notice it and people can find you when they search for notice it and people can find you when they search for the products or services that you provide.the products or services that you provide.

Things to consider Things to consider Keywords, meta tags, search phrases: learn the lingo Keywords, meta tags, search phrases: learn the lingo Page title tags are premium Page title tags are premium All your headings are importantAll your headings are important Put your writer's hat on Put your writer's hat on Get linked up Get linked up Summary and checklistSummary and checklist

Create Your Own WebsiteCreate Your Own Website Keywords, meta tags, search phrasesKeywords, meta tags, search phrases

Meta tags are one or more significant words we call Meta tags are one or more significant words we call ""keywordskeywords" that are separated by commas into phrases " that are separated by commas into phrases and placed in your web site code. Search engines use and placed in your web site code. Search engines use meta tags to index sites so that people can find what they meta tags to index sites so that people can find what they are looking for. are looking for.

Make meta tags specific to the page you are working on. Make meta tags specific to the page you are working on. If you choose "If you choose "bike shoesbike shoes," you'll be competing with a lot ," you'll be competing with a lot of web sites that offer bike shoes of all kinds. If you write of web sites that offer bike shoes of all kinds. If you write ""clip-on high-performance cycling shoesclip-on high-performance cycling shoes" people who " people who search for all or part of that phrase are more likely to search for all or part of that phrase are more likely to find your site in a search engine. find your site in a search engine.

If you feature a branded product, use that name in the If you feature a branded product, use that name in the meta tags as well.meta tags as well.

Create Your Own WebsiteCreate Your Own Website As you put together your list of keywords for a page, do some As you put together your list of keywords for a page, do some

searching yourself. Type a word or phrase in a search engine, searching yourself. Type a word or phrase in a search engine, take a look at some of the sites that come up, and depending on take a look at some of the sites that come up, and depending on the browser interface, click View on the menu, then click Source the browser interface, click View on the menu, then click Source to take a look at the meta tags that page uses. to take a look at the meta tags that page uses.

Look for your competitors in the search results and check to see Look for your competitors in the search results and check to see what meta tags they are using. Compare the meta tags the what meta tags they are using. Compare the meta tags the highest-ranking highest-ranking sites use with those of companies lower in the results.sites use with those of companies lower in the results.

Do a low-tech usability survey as well: Ask friends, family, or Do a low-tech usability survey as well: Ask friends, family, or customers who know your business what terms they might customers who know your business what terms they might expect to use to search and find your company and its products expect to use to search and find your company and its products and services.and services.

Build Your Own WebsiteBuild Your Own Website Page title tags are premiumPage title tags are premium

Search engine optimisation (SEO) experts argue that the text you Search engine optimisation (SEO) experts argue that the text you place in your title tag for each page is the most important text for place in your title tag for each page is the most important text for search engines. Don't confuse your page title with the “site title” search engines. Don't confuse your page title with the “site title” text you'll place on your header in the settings tab. text you'll place on your header in the settings tab.

The text in the title tag is the text you'll see in the browser at the The text in the title tag is the text you'll see in the browser at the very top of every page —the blue bar or tab, if you are looking at very top of every page —the blue bar or tab, if you are looking at Internet Explorer. Internet Explorer.

Be sure to include keywords in the page title tags. Writing "Be sure to include keywords in the page title tags. Writing "Bike Bike components: frames, handlebars, wheelscomponents: frames, handlebars, wheels" says more to both visitors " says more to both visitors and search engines than "and search engines than "Bike partsBike parts," even if the latter is the short ," even if the latter is the short page name you use in your navigation bar. The context for how the page name you use in your navigation bar. The context for how the names are used and viewed is different.names are used and viewed is different.

Keep the page title shorter than 80 characters. Search engines vary Keep the page title shorter than 80 characters. Search engines vary in their requirements, but this number is a good rule of thumb. Use in their requirements, but this number is a good rule of thumb. Use different titles for each page and tie them closely to that page's different titles for each page and tie them closely to that page's content. Above all, make sure the title is meaningful, not just a list content. Above all, make sure the title is meaningful, not just a list of keywords.of keywords.

Create Your Own WebsiteCreate Your Own Website All your headings are importantAll your headings are important

We're told that search engines also place a relatively high We're told that search engines also place a relatively high importance on words placed within heading tags. Both your site importance on words placed within heading tags. Both your site title and tagline are in heading tags in the code. title and tagline are in heading tags in the code.

While your company name is important and should be prominent While your company name is important and should be prominent on your site, people may not know and use your name when on your site, people may not know and use your name when searching for your products and services.searching for your products and services.

Given that, it's still OK to use your company name as the site Given that, it's still OK to use your company name as the site title and any significant words about your business in the title and any significant words about your business in the tagline. tagline.

For example, if Northwind Traders is a sports shop that focuses For example, if Northwind Traders is a sports shop that focuses primarily on cycling in the summer and skiing in the winter, it primarily on cycling in the summer and skiing in the winter, it could use its name for the site title and a tagline like this: "The could use its name for the site title and a tagline like this: "The Northwest's premier cycle and ski shop." The tagline includes Northwest's premier cycle and ski shop." The tagline includes the store's two major product lines as well as another word the store's two major product lines as well as another word people might use in searches: “Northwest.”people might use in searches: “Northwest.”

Build Your Own WebsiteBuild Your Own Website All your headings are important (Cont.)All your headings are important (Cont.)

Alternatively, we could write a site title with keywords such Alternatively, we could write a site title with keywords such as: "as: "Premier bicycles, skis, and outdoor gearPremier bicycles, skis, and outdoor gear" with a tagline " with a tagline that focuses on services or products.that focuses on services or products.

Although you want search engines to notice your site and Although you want search engines to notice your site and publish it in search results, remember that you are primarily publish it in search results, remember that you are primarily writing heading items for your users. writing heading items for your users.

The phrase or sentence should say something significant The phrase or sentence should say something significant about your company and make sense to people.about your company and make sense to people.

Create Your Own WebsiteCreate Your Own Website Put your writer's hat onPut your writer's hat on

Usability studies tell us that people don't read web pages nearly as Usability studies tell us that people don't read web pages nearly as much as we think or hope they will. Think about your own behaviour much as we think or hope they will. Think about your own behaviour as you look at web sites do you read your way through the pages or do as you look at web sites do you read your way through the pages or do you hop through headings and subheads until you find the information you hop through headings and subheads until you find the information you want? you want?

Strangely, the programs, or "spiders," search engines send out to crawl Strangely, the programs, or "spiders," search engines send out to crawl through your pages do read your pages, every word, and they use all through your pages do read your pages, every word, and they use all that text to index your site for searches.that text to index your site for searches.

So do write text —at least 200 words per page. Use the same keywords So do write text —at least 200 words per page. Use the same keywords you've placed in the meta tag properties of that page in the text, in the you've placed in the meta tag properties of that page in the text, in the title tags, and the headings. But remember, it's a balancing act. You title tags, and the headings. But remember, it's a balancing act. You are writing for the people you want to visit your site and the keywords are writing for the people you want to visit your site and the keywords you use are useful to them. you use are useful to them.

Repetition is mind numbing, and spiders can become suspicious that Repetition is mind numbing, and spiders can become suspicious that you are “imagine that” trying to influence them.you are “imagine that” trying to influence them.

What should you write? What kind of information will your readers find What should you write? What kind of information will your readers find valuable and other sites link to? Product or service lists and valuable and other sites link to? Product or service lists and information, tutorials, tips, and how-to articles. All of these will include information, tutorials, tips, and how-to articles. All of these will include significant words, but more important, they will be valuable to your significant words, but more important, they will be valuable to your readers.readers.

Create Your Own WebsiteCreate Your Own Website Here are a few ideas for Northwind Traders page content:Here are a few ideas for Northwind Traders page content:

Do-it-yourself ski tuning tips (and knowing when to Do-it-yourself ski tuning tips (and knowing when to bring skis in for repair)bring skis in for repair)

Cycling calendar of eventsCycling calendar of events Tips: Roadside repair made easyTips: Roadside repair made easy Class: Get greasy —learn basic maintenance for your Class: Get greasy —learn basic maintenance for your

bikebike

Include important words in your text links. Instead of Include important words in your text links. Instead of writing click here, write "Here's our list of bicycle parts." writing click here, write "Here's our list of bicycle parts." Some search engines "believe" that the text in your links is Some search engines "believe" that the text in your links is closely related to your page content. It should be! closely related to your page content. It should be! If you are using a text link on a page, try to use one of your If you are using a text link on a page, try to use one of your most important keywords for that page in that link.most important keywords for that page in that link.

Don't forget to list your inventory of products or services. Don't forget to list your inventory of products or services. The shopping spiders will be looking for it. A good, and The shopping spiders will be looking for it. A good, and constantly updated, calendar of events will bring constantly updated, calendar of events will bring interested people to your site again and again to check interested people to your site again and again to check information, and other sites will link to yours to make it information, and other sites will link to yours to make it easy for their users to find it easy for their users to find it

Adding Descriptions and Adding Descriptions and KeywordsKeywords

Site Wide – go to the settings tab, and Search engine Optimisation

Remember to save

Each page – go to the pages tab, select each page and click on advanced settings,Add a page title and description, plus relevant keywords.

Remember to save

Build Your Own WebsiteBuild Your Own Website Register with Google search engineRegister with Google search enginehttp://www.google.co.uk/addurl http://www.google.co.uk/addurl

Sign into your google accountSign into your google account

Build Your Own WebsiteBuild Your Own Website Add your URL (website address)Add your URL (website address)

The program should respond with an acceptanceThe program should respond with an acceptance

Note: You can add your site several timesNote: You can add your site several times

Build Your Own WebsiteBuild Your Own Website You can add your site to many of the other You can add your site to many of the other

search engines.search engines.One word of warning is that if you just search for “add website or URL” you will One word of warning is that if you just search for “add website or URL” you will

get a lot of results from companies that offer to do it for you (at a price) so make get a lot of results from companies that offer to do it for you (at a price) so make sure that the link goes to the search engines address.sure that the link goes to the search engines address.

Yahoo and Bing have now joined forces so submitting to Yahoo and Bing have now joined forces so submitting to bing also adds your site to Yahoo. bing also adds your site to Yahoo.

https://ssl.bing.com/webmaster/SubmitSitePage.aspx https://ssl.bing.com/webmaster/SubmitSitePage.aspx

You do not need to sign up for the webmaster tools, You do not need to sign up for the webmaster tools, scroll down the page and add your site scroll down the page and add your site

Build Your Own WebsiteBuild Your Own Website Another search engine you can Another search engine you can

register with:register with: http://www.dmoz.org/add.html http://www.dmoz.org/add.html

(associated with AOL)(associated with AOL)

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