Revamp your About page
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Transcript of Revamp your About page
![Page 2: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/2.jpg)
ABOUT YOUR ‘ABOUT’ PAGE
• What to include on your ‘About’ page
• Who you are
• What the site is about
• Learn if there is a real person or company behind the scenes
• Find contact information
• And basically see if your personality and philosophy is in line with theirs
• Does your ‘About’ page attract your ideal client?
![Page 3: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/3.jpg)
THE REAL PURPOSE OF YOUR ‘ABOUT’ PAGE
• Your client wants to know what can you do for THEM
• It needs to encourage visitors to read more, contact you & hopefully make a purchase
![Page 4: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/4.jpg)
ADD TO YOUR NAVIGATION• You don’t have to use ‘About’ as the page headline
• Be creative…entice clients to want to read more
![Page 5: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/5.jpg)
TELL YOUR STORY• Melissa Ingold’s story appeals to frustrated entrepreneurs because she gives
them hope
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LET YOUR PERSONALITY SHINE
• Avoid ‘dry’ copy & sales-driven bullet points
• Be friendly. Be enthusiastic. Be who you are!
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TELL A COMPELLING STORY
• Your ‘voice’ should be apparent immediately
• Stories are instantly engaging
• Your story must resonate with your ideal client
– She needs to see herself in you
– She needs to see the possibilities for herself
What does YOUR ‘About’ page say about you?
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ADD PHOTOS TO YOUR ‘ABOUT’ PAGE• Marie Forleo shows what type of business coach she is through her use of
pictures
![Page 9: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/9.jpg)
ADD PHOTOS TO YOUR ‘ABOUT’ PAGE
• Carefully select your photos– They should NOT be an afterthought!
• Photos should enhance your story & attract a specific client
• Think about the image you want to convey to your reader
![Page 10: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/10.jpg)
TYPES OF PHOTOS
• Professional headshots• Gives a solid business look to your page
• Choose a photographer who can capture your personality & style
• Ask to see their portfolio, talk to past clients, read their testimonials
• Choose someone whose style matches your business & image
• Can be expensive
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TYPES OF PHOTOS
• Snapshots• Family snapshots, vacation photos or selfies can work
• Avoid bright sunlight
• Smile & make eye contact with the camera
• If others are in the photo, you may need a model release
• Keep it recent
• Your face should be in focus
• What’s going on in the background?
![Page 12: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/12.jpg)
USING VIDEO
• Creates an instant connection
• Makes readers feel as if they have met you in person
• Clearly conveys tone of voice & body language
• Is interactive & engaging
• Solidifies your brand
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USING VIDEO
• Keep it short – less than 3 minutes• Keep it relevant – how can you help your customer• Be entertaining – let your personality shine• Produce this video with the best quality you can
afford• Natural lighting is best
• Use a lapel mic instead of your computer’s built in mic
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GO BEYOND THE BASICS
• Consider adding:• Opt in forms
• Contact info
• Testimonials
• Links to related content
• Things to buy
• Upcoming speaking engagements
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OPT IN FORMS
• Make it flow naturally from the copy on your ‘About’ page
• Make it a no-brainer that people should sign up
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OPT IN FORMS
• Marie Forleo tells about what she offers her readers & follows up with a nice, bold call to action
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CONTACT INFORMATION
• Yes, you should have a contact page
• But you don’t want your readers to work too hard to reach you
• Don’t let them click away from your site
• Include:• Email
• Social media links
• A phone number
• A way to book an appointment with you
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LINKS TO OTHER PAGES OR POSTS
• No page on your site should be a ‘dead end’
• Always give the reader something else to read
• Don’t rely on them clicking the ‘back’ button… they can just as easily click off your site
• Other things your reader might enjoy:
• Most popular blog posts
• Your podcast
• Best selling products or coaching packages
• Your resources page
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NEVER MISS AN OPPORTUNITY
• Promote yourself!
• Tell the world if you’ve been featured in a magazine or on television
• Include upcoming speaking engagements on your ‘About’ page (a MUST if you’re a speaker)
• Make it easy for visitors to find the info they need
![Page 20: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/20.jpg)
EXAMPLE: MARITZA PARRA
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LESS IS MORE
• Yes, there’s a lot of info to include on your ‘About’ page…but don’t write an epic novel!
• What does your ideal reader want from your About page?
• What do you want your ideal reader to know about you?
![Page 22: Revamp your About page](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bf82cb4a7959a0148b45f9/html5/thumbnails/22.jpg)
FOR MORE INFORMATION…
• Please sign up for A Daily Dose of Motivation, for small business tips and tricks delivered to your inbox daily
• Check out Motivating Mum Facebook page – please leave a link there to your new About page